For all of the complaints coming from publishers about how Google siphons their content while offering nothing in exchange, I found this pop in ad on Forbes.com somewhat curious.
Welcome Google User
Had I not been searching on Google and had Forbes.com not had their content indexed by Google, I am highly certain I would not have visited Forbes.com at this particular time.
With the presence of their pop in ad, Forbes has at a minimum begun to accept a higher level of responsibility for how they serve their site visitors’ needs regardless of how the visitors arrived at any particular piece of content.
In this Google webinar, Avinash Kaushik gives marketers a list of five things they can do to improve their business results.
The theme of Kaushik’s presentation “Aggregation of Marginal Gains: Little Changes, Large Results” stemmed from John Carlzon’s quote: “You cannot improve one thing by 1000% but you can improve 1000 little things by 1%.”
In his Google webinar, Kaushik also brilliantly condensed the essence of business management into three simple steps:
I noticed today while logging into my Adwords account, Google has begun offering and promoting a new Adwords consulting service: “Get started with expert advice on Adwords.”
Google Adwords Expert Advice
From the Adwords home page:
This service is only available for new AdWords advertisers in the US and Canada. Only businesses with an advertising budget of more than $250/month will be considered for this service.
I guess it was inevitable Google would eventually publicly offer advertisers help. However, further down the page Adwords asks a loaded question:
Is your company an advertising agency/SEM/SEO? Yes / No. If yes, indicate the company name of your client: ______________________
In the early days of paid search I believe there were concerns by Pay Per Click Agencies about Google circumventing the agency client relationship to distntermediate the paid search agency.
Could this expert advice service for new Adwords advertisers be Google’s first step toward disintermediation of pay per click agencies?
Or is Google Adwords actually trying to help new advertisers get the most bang for the advertising buck?
The following are excerpts from Eric Schmidt’s commencement address at Carnegie Mellon’s 112th commencement ceremony, held May 17, 2009.
You cannot plan innovation. You cannot plan invention. All you can do is try very hard to be at the right place and be ready.
How should you behave? Well, do things in a group. Don’t do things by yourself. Groups are stronger, groups are faster. None of us is as smart as all of us.
I wonder what Thomas Edison would think about Mr. Schmidt’s comments above?
For several years I have been experimenting with domains and search engine results pages.
This particular domain SearchMarketingCommunications.com has been in both passive and active trials for several years.
Recently, I purchased the domain redirection option from WordPress for the blog address this domain publishes from cohn:wordpress.com.
Although it hasn’t yet been re-indexed by Google, the new domain is getting published by and distributed within both Yahoo and MSN search engine results pages (SERPs).
From the Official Google Blog about the outage many Google users experienced today:
Imagine if you were trying to fly from New York to San Francisco, but your plane was routed through an airport in Asia. And a bunch of other planes were sent that way too, so your flight was backed up and your journey took much longer than expected. That’s basically what happened to some of our users today for about an hour, starting at 7:48 am Pacific time.
An error in one of our systems caused us to direct some of our web traffic through Asia, which created a traffic jam. As a result, about 14% of our users experienced slow services or even interruptions. We’ve been working hard to make our services ultrafast and “always on,” so it’s especially embarrassing when a glitch like this one happens. We’re very sorry that it happened, and you can be sure that we’ll be working even harder to make sure that a similar problem won’t happen again. All planes are back on schedule now.
Luckily for the free world, Google is consistently more reliable than both the American Airlines trip I am now on or the AT&T Wifi service I am trying to upload this blog post from while stranded here in the Raleigh Durham, NC Airport.
Google hosted their second Searchology event today to update its users, partners, and customers on the progress Google has made in search.
Google also uses the event to announce new search features.
Today Google announced a new set of features called Search Options, which are a collection of tools that let searchers slice and dice results and generate different views to find information faster and easier.
Two powerful new Google search options are the Wonder Wheel and Timeline.
Wonder Wheel shows searchers other related terms most often used when searchers are searching for a particular topic while Timeline illustrates the search volume for a particular term within a specific time period.
Google Wonder Wheel: Twitter
Above, The Google Wonder Wheel shows terms related to searches for Twitter.
Below, the Google search options timeline shows how Twitter has become an increasingly more searched for term on Google over time.
Google commissioned OTX, an independent marketing research company, to conduct research to better understand the impact of search impressions on travel brands, specifically the Air, Hotel, Car Rental, Cruise and OTA Travel Categories.
The primary objectives of the OTX project were to determine:
1). Whether or not a search ad can impact key branding metrics.
2). Whether or not a search result’s placement matters.
The study was conducted in an online controlled “laboratory” format that mimicked a real search experience. Subjects were exposed to 1 of 12 search engine results pages (SERP) each of which showed the same search results and differed only where the test brand’s ad or organic listing appeared.
The results of Google’s Brand Value of Search study are available on YouTube.
Search Marketing Communications 
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