I spent the day today at Google’s San Francisco offices learning more about Google’s plans to further connect with the advertising agency community.
Google From Inside A Google Voice Phone Booth
Not being from the ad agency world, I wasn’t familiar with a year old Google advertising agency outreach initiative called AgencyLand.
This video explains more about how Google plans to further connect with advertising agencies through Google AgencyLand.
I noticed today while logging into my Adwords account, Google has begun offering and promoting a new Adwords consulting service: “Get started with expert advice on Adwords.”
Google Adwords Expert Advice
From the Adwords home page:
This service is only available for new AdWords advertisers in the US and Canada. Only businesses with an advertising budget of more than $250/month will be considered for this service.
I guess it was inevitable Google would eventually publicly offer advertisers help. However, further down the page Adwords asks a loaded question:
Is your company an advertising agency/SEM/SEO? Yes / No. If yes, indicate the company name of your client: ______________________
In the early days of paid search I believe there were concerns by Pay Per Click Agencies about Google circumventing the agency client relationship to distntermediate the paid search agency.
Could this expert advice service for new Adwords advertisers be Google’s first step toward disintermediation of pay per click agencies?
Or is Google Adwords actually trying to help new advertisers get the most bang for the advertising buck?
Search Marketing Communications 
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