Archive for the ‘Advertising Agencies’ Category

Reaching the Internet Audience with Google Ad Planner

August 19, 2008

Google has begun inviting internet ad agencies into their display ad buying product called Google Ad Planner.

Google Ad Planner is still in Beta.

Google Ad Planner’s available US internet audience is 230 million visitors via 160 billion page views.

For brands looking to broaden their web reach and add lift to sales both online and off, Google’s Ad Planner product offers media buyers a simplified internet display advertising research and media buying tool.

The following audience segments are available for brands planning to target and increase their message touch points online.

Google Ad Planner

Google Ad Planner

You can request a Beta invite at Google Ad Planner.

Defined Internet Audience

Unique Visitors 230 M
Country Reach 100%
Page Views 160 Billion

Gender:

Male
Female

Age:

0 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65 or more

Education:

Less than HS diploma
High school
Some college
Bachelors degree
Graduate degree

Household income:

$0 – $24,999
$25,000 – $49,999
$50,000 – $74,999
$75,000 – $99,999
$100,000 – $149,999
$150,000 or more

Google Adwords Demographic Bidding

January 24, 2008

The Inside Adwords Blog has announced Google Adwords Demographic Bidding Beta.

Google Adwords Demographic Bidding

Search Engine Watch provides a link to the Beta sign up page, however when I tried to get to it I got a “problem loading page” error.

Problem Loading Page

By adding Demographic Bidding, Google Adwords will help brand managers and their advertising agencies reach more of their target audience.