Posts Tagged ‘Internet Audience’

Top 15 US Ad Networks By Reach

January 14, 2010

comScore has released its December 2009 rankings of the Top Ad Networks by reach of US internet users.

AOL continued to reach the largest percentage of internet users reaching 186 million people or 91% of the total internet audience followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million).

Top 15 Ad Networks By Reach

Top 15 Ad Networks By Reach

Although reach has been equated with advertising value to brand advertisers, advertising reach clearly doesn’t translate into earnings power or stock market value for either AOL or Yahoo.

Combined the two companies ad network’s reach victories produce stock market valuations of $2.71 and $23.99 Billion respectively.

Combined AOL and Yahoo’s market values are 14% of Google’s $187 Billion market capitalization.

Buying reach online may be valuable to brand advertisers, but it apparently isn’t as valuable as buying search is to all the small to medium size non-brand businesses who advertise on Google.

Advertisements

Reaching the Internet Audience with Google Ad Planner

August 19, 2008

Google has begun inviting internet ad agencies into their display ad buying product called Google Ad Planner.

Google Ad Planner is still in Beta.

Google Ad Planner’s available US internet audience is 230 million visitors via 160 billion page views.

For brands looking to broaden their web reach and add lift to sales both online and off, Google’s Ad Planner product offers media buyers a simplified internet display advertising research and media buying tool.

The following audience segments are available for brands planning to target and increase their message touch points online.

Google Ad Planner

Google Ad Planner

You can request a Beta invite at Google Ad Planner.

Defined Internet Audience

Unique Visitors 230 M
Country Reach 100%
Page Views 160 Billion

Gender:

Male
Female

Age:

0 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65 or more

Education:

Less than HS diploma
High school
Some college
Bachelors degree
Graduate degree

Household income:

$0 – $24,999
$25,000 – $49,999
$50,000 – $74,999
$75,000 – $99,999
$100,000 – $149,999
$150,000 or more