Search Marketing Communications

comScore has released its December 2009 rankings of the Top Ad Networks by reach of US internet users.

AOL continued to reach the largest percentage of internet users reaching 186 million people or 91% of the total internet audience followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million).

Top 15 Ad Networks By Reach

Although reach has been equated with advertising value to brand advertisers, advertising reach clearly doesn’t translate into earnings power or stock market value for either AOL or Yahoo.

Combined the two companies ad network’s reach victories produce stock market valuations of $2.71 and $23.99 Billion respectively.

Combined AOL and Yahoo’s market values are 14% of Google’s $187 Billion market capitalization.

Buying reach online may be valuable to brand advertisers, but it apparently isn’t as valuable as buying search is to all the small to medium size non-brand businesses who advertise on Google.

Tags: Brand Advertisers, comScore, Google Ad Network, Internet Audience, Top 15 US Ad Networks By Reach, Yahoo Ad Network

This entry was posted on January 14, 2010 at 5:11 pm and is filed under Brand Advertisers, comScore, Google Ad Network, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Search Marketing, Top 15 US Ad Networks By Reach, Yahoo Network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.