Microsoft is trying to psyche out the shortened url market by launching its innovative new “longer url” url lengthening service for its relaunched search engine Bing called Binged.it.
Typing Binged.it into a browser however takes visitors to Bit.ly – one of the top url shorteners on the web.
With Google having recently launched its own url shortener, it was inevitable Microsoft would launch its own shortener.
Its also natural a url shortener market leader like Bit.ly would be driven into the arms of its new enemy’s (Google) enemy – Microsoft.
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