There are only three ways to grow a digital news business:
1. Increase the number of visitors.
2. Increase the number of pages viewed by each visitor.
3. Increase the amount of time each visitor spends on the site.
The Only Three Ways To Grow A Digital News Business
March 13, 2014The Google Billion AdWords Club
May 31, 2013I have now bought over 1 billion Google AdWords ads.
One Billion Google AdWords Ads Placed – Tim Cohn | Billion AdWords Club
As such, I am founding the Google Billion AdWords Club.
Run a billion Google ads, join the club.
An Update On My Blog Postings And Twitter Activity
May 8, 2012I have written over 1,500 blog posts @ SearchMarketingCommunications.com & TimothyCohn.com while also posting 37,899+ Tweets @TimCohn
I stopped blogging regularly in 2011 and began publishing The Tim Cohn Digital Daily.
What Is Advertising Dematerialization?
February 27, 2012Advertising dematerialization occurs when a company’s advertising spend with media contracts when shifting its ad dollars from traditional media advertising to digital media advertising.
Advertising Dematerialization
There are many theories as to why advertising spend decreases when transferred from traditional media to digital media however dematerialization provides the simplest explanation for this economic phenomena.
From Wikipedia: In economics, dematerialization refers to the absolute or relative reduction in the quantity of materials required to serve economic functions in society. In common terms, dematerialization means doing more with less.
Personal Data Is Not Predictive
February 1, 2012Personal data is not predictive.
Private Data Isn't Predictive
If private personal data were predictive, then public personal data would be predictive too.
A Global Twitter Audience
November 28, 2011I came across this cool app which maps the geographic location of a Twitter user’s audience.
Here are some top level findings about my Twitter audience.
64% of my followers are from the #UnitedStates, 6% are from the #UnitedKingdom & 6% are from #NewYork.
Twitter Audience
Discover more about your Twitter audience at tweepsmap.com.
All Innovation Is Combination
November 1, 2011There is nothing new under the sun – just different combinations.
Innovation Is Combination
Therefore, all innovation is the combination of that which already exists.
The Awareness Continuum
October 13, 2011You either are aware of a thing or you are not.
The Awareness Continuum
An audience is either aware of your company, products and services or they are not.
One Million Search Query Impressions In A Month
September 16, 2011For the first time in its history, this blog reached 1,000,000 search query impressions within a single one month’s time period.
One Million Search Query Impressions
What’s interesting about this stat is that I stopped posting here regularly six months ago.
Probabilistic Purchasing
September 14, 2011Look for more sites like Decide.com to appear as data mining becomes more prevalent.
I think this new business model could be considered to be “Probabilistic Purchasing”.
Probabilistic Purchasing
Search Marketing Communications 
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