Posts Tagged ‘Google’

The Search For Products Mirrors Demand

October 30, 2010

Indeed…

More from Google’s ThinkTech 2010 event in NYC on October 6, 2010 – Boost Your Signal!

Advertisements

Explicit Core Search Share: Not All Searches Are Created Equal

August 18, 2010

From comScore:

RESTON, VA, August 17, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. With the July 2010 qSearch data release, comScore will now be reporting “Explicit Core Search” results alongside its standard “Total Core Search” results in order to provide transparency around the impact of contextually driven searches. For a more detailed explanation behind this reporting enhancement, please refer to the following blog post: http://blog.comscore.com/2010/08/comscore_explicit_core_search.html

Explicit Core Search Share

Explicit Core Search Share

In general, comScore added the Explicit Core Search Share label to combat both Microsoft and Yahoo from inflating their search market share through inclusion of contextually generated searches – not search engine originated search queries – in their search market share claims.

You can’t blame Microsoft and Yahoo for trying to get their contextually generated searches counted within their search properties but then that wouldn’t be playing fair now would it?

Congratulations go to comScore for catching, announcing and reporting the distinction between the two types of searches in their rankings.

Google’s Approach To The New Age

May 22, 2010

“The mobile web is not the mobile web, the mobile web is the web.”

The following infographic is how Google perceives and classifies the web:

Google's Approach To The New Age

Google's Approach To The New Age

While Google acknowledges there are important and ascending areas of web usage – video, social and mobile – none will produce anything close to the revenue and profits for Google like search has.

Will Facebook Best Google?

May 15, 2010

It seems the more negative pieces that appear about Facebook’s plans to profit from its users privacy the more fluff pieces appear about how Facebook is instead going to somehow become the next Google.

For example – this piece in TechCrunch:

Will Facebook Dethrone Google

Will Facebook Dethrone Google?

I have grown tired of reading pieces like the TechCrunch article above that are written by people who obviously don’t know what they don’t know.

The answer to my headline’s question?

NO.

DoubleClick Ad Planner Overview

March 18, 2010

This overview of Google Ad Planner shows how it can help marketers find and target their audiences online.

For more information about Google Ad Planner visit http://www.google.com/adplanner.

Marketing Budget Changes: Where’s Social Media’s ROI?

March 13, 2010

More from eMarketer about Marketing Budget allocation shifts:

…even though marketers are on board with the idea that social is key to their overall strategy, many are sick of hearing about it. In addition to being one of the most important buzzwords, social media was considered the most annoying, with nearly 30% of executives tired of it. Twitter, specifically, got on the nerves of nearly 15% of respondents, and social networking rounded out the top three trends marketers were most tired of hearing about.

Regardless, social spending will increase. A separate survey of US marketing execs by Ad-ology indicated social tactics were the most likely to increase in 2010.

Marketing Budgets

Marketing Budgets

Surely executives growing tired of hearing about social media, social networking and the Twitter brand specifically doesn’t bode well for the nascent space or the Twitter brand’s monetization potential.

How can social media reconcile itself with the fact that marketing executives’ chief concern is Marketing ROI while social media and social networking have yet been able to deliver consistent measurable ROI to marketers?

I wonder how many executives have grown tired of hearing about Google and search engine marketing results?

The Four Truths About Moms & Search: How and Why Moms Search

February 17, 2010

Google, in partnership with BabyCenter, the leading global online parenting resource, has explored how marketers across industries can empower mothers through online channels.

BabyCenter’s insights can help businesses better utilize the Internet and search in their marketing programs targeting moms.

This webinar spotlights: BabyCenter’s 21st Century Mom and Googles The Four Truths About Moms & Search: How and Why Moms Search.

The Social Graph Isn’t A Search Killer

February 13, 2010

If the social graph ie., Facebook and its 400 million worldwide users – who’s size already dwarfs the entire U.S. internet audience – were a search killer then why does the group as a whole (120 million US users) run just three searches individually on Facebook per month?

Facebook Users

Facebook Users

According to comScore, Facebook.com originated 395 million searches from the U.S. during the month of January 2010 while Google users ran 14.1 billion searches in the U.S.

At their present 13% search growth rate per month, Facebook will catch Google’s 2% search audience growth rate at what point – sometime in the next century?

Not only does the math not add up but the reality is people are creatures of habit and as long Google continues to deliver noise free results while Facebook continues to be the place where it users go to get attention not answers the social graph will remain just that – a social graph not a search killer.

AdNetwork.com

January 8, 2010

Typing AdNetwork.com into your browser takes you to a Bing search page which then prominently features an ad for the Google Ad Network from Google Adwords.

AdNetwork.com

AdNetwork.com

I am so confused!

Which company is trying to get into who’s business?

If Google Doesn’t Want Searchers To Find Web Designers And SEOs; What Does Google Want Searchers To Find?

January 1, 2010

Matt McGee wrote an interesting post about how geo-modified searches for web designers and SEOs no longer produces a one / two / three box, seven or ten pack set of local business listings in Google.

The title of McGee’s post – “Google Doesn’t Want Searchers To Find SEOs & Web Designers” also begs the question and the title of this post: “If Google Doesn’t Want Searchers To Find Web Designers and SEOs; What Does Google Want Searchers To Find?”

Since its unlikely Google would ever answer the question directly, I think screen shots of the same searches McGee ran might shed some light on what searchers and small business owners can expect to find going forward in lieu of finding one box, two / three / seven or ten packs of web marketing or online advertising related local business listings.

Below are the results I found when searching for “web design seattle” and “seo seattle wa” albeit while searching from Colorado.

Web Design Seattle

Web Design Seattle

What if any similarities could you find between the the two sets of search results?

SEO Seattle WA

SEO Seattle WA

If yours is one of the many types of marketing or advertising firms which ultimately may be affected by these recent search results changes, what actions if any should you be taking to minimize these new potential risks to your business?