Archive for the ‘Twitter’ Category
March 13, 2010
More from eMarketer about Marketing Budget allocation shifts:
…even though marketers are on board with the idea that social is key to their overall strategy, many are sick of hearing about it. In addition to being one of the most important buzzwords, social media was considered the most annoying, with nearly 30% of executives tired of it. Twitter, specifically, got on the nerves of nearly 15% of respondents, and social networking rounded out the top three trends marketers were most tired of hearing about.
Regardless, social spending will increase. A separate survey of US marketing execs by Ad-ology indicated social tactics were the most likely to increase in 2010.

Marketing Budgets
Surely executives growing tired of hearing about social media, social networking and the Twitter brand specifically doesn’t bode well for the nascent space or the Twitter brand’s monetization potential.
How can social media reconcile itself with the fact that marketing executives’ chief concern is Marketing ROI while social media and social networking have yet been able to deliver consistent measurable ROI to marketers?
I wonder how many executives have grown tired of hearing about Google and search engine marketing results?
Tags:Google, Marketing Budget Changes, Marketing ROI, Search Engine Marketing, Social Media, Social Networking, Twitter
Posted in Google, Marketing Budget Changes, Marketing Communications, Marketing ROI, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Social Media, Social Network, Twitter | Leave a Comment »
March 3, 2010
comScore released a study today on social networking access via mobile browsers.
comScore’s study found that 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago.
Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump.

Number Of Mobile Subscribers Accessing Social Media Sites
However, the growth in mobile access of social networking sites trend appears to have missed MySpace.com which instead saw a 7% drop in its mobile visitors during the same time period.
Why isn’t the MySpace audience making the leap to mobile?
Tags:Facebook, Mobile Access Of Social Networking Sites, Twitter
Posted in Facebook, Marketing Communications, Mobile Access Of Social Networking Sites, MySpace.com, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Marketing, Twitter | Leave a Comment »
February 3, 2010
An interesting new Twitter driven service called TweetRad.io has launched.
The service converts Tweets for any Twitter related topic into a voice transcript “spoken” by a computer.

TweetRad.io
While TweetRad.io’s text to voice translation service is far from perfect, it sounds comparable to other text to voice translation services I have heard.

Tweet Radio Alpha Geek
Text to voice transcription quality from services like TweetRad.io will continue to progress in lockstep with Moore’s law as computing power and services continue their migration to the cloud.
Tags:Alpha Geek, Listen To Tweets, TweetRad.io, Tweets, Twitter
Posted in Alpha Geek, Listen To Tweets, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Tweet, TweetRad.io, Twitter | Leave a Comment »
January 31, 2010
Bill Gates recently launched a Twitter account and began tweeting his thoughts to the masses.
Like the majority of Twitter account holders, Gates uses the Bit.ly URL shortener to Tweet web pages addresses too long for inclusion along with his Tweets.

Bill Gates Bit.ly
Mr. Gates apparently still isn’t aware of his old company Microsoft’s recently launched URL shortener – Binged.it.
You’d think if we was aware of it, he would be using it to bring Binged.it to the attention of his Twitter followers.
Tags:Bill Gates, Binged.It, Bit.ly, Tweets, Twitter, URL Shortener
Posted in Bill Gates, Binged.It, Bit.ly, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Tweets, Twitter | Leave a Comment »
January 21, 2010
As of yesterday, Bill Gates has officially begun Tweeting his thoughts to the world.
When I first learned of his Twitter account, 50% of his Tweets were directed to Ryan Seacrest.
Yeah right. I am pretty sure Mr. Gates and Mr. Seacrest speak often.
In the Noise Age, he who gets attention wins.

Bill Gates On Twitter
How much long will it take before the real Steve Ballmer starts Tweeting?

What About Steve
Tags:Bill Gates, Noise Age, Steve Ballmer, Tweeting, Twitter
Posted in Bill Gates, Marketing Communications, Noise Age, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Search Marketing, Steve Ballmer, Tweeting, Tweets, Twitter | Leave a Comment »
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