Posts Tagged ‘Brand Trust’

Brand Trust?

February 21, 2010

Yesterday many Twitter accounts received phishing attempts via direct messaging.

My account was no exception.

I am sure neither of the Twitter account holders below are even aware their accounts were hijacked.

Direct Message Phishing Attempt

Direct Message Phishing Attempt

This isn’t the first time Twitter has been compromised.

How many more times can Twitter afford a breach of trust of this magnitude without permanently damaging their brand?

Brand Trust?

Brand Trust?