Archive for the ‘MySpace.com’ Category

Mobile Access Of Social Networking Sites Jumps

March 3, 2010

comScore released a study today on social networking access via mobile browsers.

comScore’s study found that 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago.

Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump.

Number Of Mobile Subscribers Accessing Social Media Sites

Number Of Mobile Subscribers Accessing Social Media Sites

However, the growth in mobile access of social networking sites trend appears to have missed MySpace.com which instead saw a 7% drop in its mobile visitors during the same time period.

Why isn’t the MySpace audience making the leap to mobile?

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Top Search and Web Properties Query Share

September 20, 2008

comScore has released its August 2008 qSearch analysis of the the U.S. search marketplace.

According to comScore, Google core search sites continued to lead the U.S. core search market in August with 63% of the searches conducted, up from 61.9% in July.

Yahoo core search sites had the second largest amount of search traffic with 19.6%, followed by Microsoft with 8.3%, the Ask Network with 4.8% and AOL LLC with 4.3% of searches conducted.

At the top web properties where search is observed, Google web properties led with 10.2 billion searches followed by Yahoo web properties with 2.4 billion searches, Microsoft web properties with 1 billion searches and AOL LLC and it search sites with 839 million search queries.

What I found most interesting in the comScore top web properties search data was Fox Interactive’s web sites – including MySpace.com – conducted 593 millions searches compared to Ask Network’s properties 572 million searches.

July August 2008 comScore Site Search Share

July August 2008 comScore Site Search Shar

Also, according to comScore data and to my surprise, MySpace.com has even surpassed AOL’s Search Network – not including MapQuest – fielding 117 million more search queries per month than AOL search.

Even with MySpace network’s growth slowing, at some point won’t its user base and growth cause it to generate an equal and then ever increasing number of search queries per month?

At its present size and barring any significant search market disruptions, will MySpace.com eventually generate more searches per month than AOL?

Ultimately, will MySpace.com generate more search queries per month than even Microsoft’s web properties?

Ashley Alexandra Dupre’ MySpace Page

March 13, 2008

Although this is a bit off topic for my site, this post and the accompanying screen shot of the Ashley Alexandra Dupre’ MySpace page illustrate how through search engines – everyone hides in plain sight.

The missing Ashley Alexandra Dupre’ MySpace.com page:

Ashley Alexandra Dupre’ MySpace

The Internet Advertising Market

January 17, 2008

comScore Media Metrix has released its monthly analysis of U.S. consumer activity at top online properties for December 2007.

According to comScore’s Top 50 Ad Focus Ranking: “Advertising.com continued to lead the Ad Focus ranking of ad networks and sites accepting advertising, reaching 86 percent of the more than 183 million Americans online in December. Specific Media gained four spots to capture the fourth position reaching 77 percent of the online population. Collective Media gained seven spots to position 14, while Amazon.com climbed three spots to 34. YuMe Video Network, About, and Disney Online all entered the ranking this month capturing positions 37, 44, and 48, respectively.”

comScore’s Top 50 Ad Focus list is a great overview of the internet advertising market.

It also serves as a great starting point and road map for any business looking to expand their marketing presence online.

The following are the Top 50 Sources for Marketing and Advertising your business online according to comScore Media Metrix:
1. Advertising.com**
2. Yahoo! Network**
3. Google Ad Network**
4. Specific Media**
5. Yahoo!
6. ValueClick Networks**
7. Blue Lithium**
8. Tribal Fusion**
9. Google
10. Casale Media Network**
11. AOL Media Network
12. DRIVEpm**
13. MSN-Windows Live
14. Collective Media**
15. interCLICK**
16. Traffic Marketplace**
17. Yahoo.com Home Page
18. adconion media group**
19. Tremor Media
20. AOL
21. 24/7 Real Media**
22. Burst Media**
23. ADSDAQ by ContextWeb**
24. AdBrite**
25. Centro
26. Vibrant Media**
27. MySpace.com*
28. CPX Interactive**
29. Ebay.com
30. Gorilla Nation Media
31. Undertone Networks**
32. MSN.com Home Page
33. YouTube.com
34. Amazon.com
35. AdDynamix.com**
36. Ask Network
37. YuMe Video Network
38. Business.com Network
39. Ebau.com Home Page
40. Kontera**
41. PrecisionClick**
42. Mapquest
43. Walmart.com
44. About
45. The Nabbr Network
46. Facebook.com
47. Weather.com
48. Disney Online
49. Vizi Media**
50. Real Cities Network

comScore Top 50 Ad Focus