Posts Tagged ‘Search’

Google Maps Search Results and Local Business Center Analytics

July 25, 2009

Drilling deeper into my Google Local Business Center account analytics has produced some unexpected findings.

Long before there was a Google Local Business Center, I became convinced of the importance of having my website appear consistently atop Google search results for heavily searched keywords.

So much so that I spent several years running my first major website: MarketingPrinciples.com as a test site for what worked and what didn’t within Google.

After testing confirmed a particular strategy or tactic, I would then apply it within the site or a client’s site.

Although MarketingPrinciples.com isn’t the traffic generation machine it once was  – with over 500,000 visitors annually – it still generates some interesting results from my original programming.

Most notably – MarketingPrinciples – according to my Google Local Business Center analytics appears first for “google search” in Google Maps queries  – above Google’s office locations.

Google Maps Google Search

Google Maps Google Search

Granted, the search query isn’t exactly a barn burner for producing clients for my marketing consulting practice.

However as a result of my early research and trials, my site and brand are receiving approximately 50,000 impressions from across the United States annually.

Google Local Business Center Analytics

Google Local Business Center Analytics

I think the results are acceptable for a guy and his laptop.

An aside: I searched for “google search” in Google Maps from several different computers with different IP addresses and got the same results.

What does your Google Maps search for “google search” produce?

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Google Quick Search Box for the Mac: qsb-mac

January 13, 2009

Has the lowly desktop become the final frontier for potential text ad display?

Google has launched an open source search box for the Mac that allows Mac users to search data on their computer and across the web.

From Google: “This app is very experimental, but through it you will be able to see many of the areas we are exploring: contextual search, actions, and extensibility. It is by no means feature-complete, but is a very good indication of things to come.”

Google Quick Search Box Features:

Google Quick Search Box for the Mac

Google Quick Search Box for the Mac

The Quick Search Box features states – “It works as a location bar AND a search box”….

I am not sure whether this means geographic and physical location or the location within the Mac?

Which is it?

Download the Google Quick Search Box for the Mac from Google Code.

Search before Google?

December 25, 2008
Santa Claus

Santa Claus

Merry Christmas!

Search: Not For Layman, Laggards or Luddites

November 8, 2008

Today’s Saturday Interview in the New Yorks Times was with Google CEO Eric Schmidt.

One of Schmidt’s answers was simple yet profound:

“We have a product that is more measurable, more targetable, and we are the innovator in the space. At some point, people need to sell products, and at some point they realize that the best advertising is measurable advertising, and they conclude that we do that.”

Businesses who haven’t yet concluded measurable advertising is better than unmeasured advertising fall into three categories.

They are:

1. Layman

2. Laggards

3. Luddites

In a future post, I will describe my experiences explaining search advertising to each type.

Top Search and Web Properties Query Share

September 20, 2008

comScore has released its August 2008 qSearch analysis of the the U.S. search marketplace.

According to comScore, Google core search sites continued to lead the U.S. core search market in August with 63% of the searches conducted, up from 61.9% in July.

Yahoo core search sites had the second largest amount of search traffic with 19.6%, followed by Microsoft with 8.3%, the Ask Network with 4.8% and AOL LLC with 4.3% of searches conducted.

At the top web properties where search is observed, Google web properties led with 10.2 billion searches followed by Yahoo web properties with 2.4 billion searches, Microsoft web properties with 1 billion searches and AOL LLC and it search sites with 839 million search queries.

What I found most interesting in the comScore top web properties search data was Fox Interactive’s web sites – including MySpace.com – conducted 593 millions searches compared to Ask Network’s properties 572 million searches.

July August 2008 comScore Site Search Share

July August 2008 comScore Site Search Shar

Also, according to comScore data and to my surprise, MySpace.com has even surpassed AOL’s Search Network – not including MapQuest – fielding 117 million more search queries per month than AOL search.

Even with MySpace network’s growth slowing, at some point won’t its user base and growth cause it to generate an equal and then ever increasing number of search queries per month?

At its present size and barring any significant search market disruptions, will MySpace.com eventually generate more searches per month than AOL?

Ultimately, will MySpace.com generate more search queries per month than even Microsoft’s web properties?

Adwords Campaign Statistics Summary Expanded

September 5, 2008

Google Adwords account campaign summary tab has been expanded to provide four viewing options:

All ( Search + Content )

All Search Content

Search

Adwords Search

Adwords Search

Content

Adwords Content

Adwords Content

Summary

Adwords Summary

Adwords Summary

This new level of data detail at the Adwords campaign summary level will help Adwords advertisers manage they are campaigns more effectively whether their targeting Google’s search network, the Google content network or both.

eBay Being Distintermediated by Google?

August 21, 2008

“eBay will be permanently marginalized by Google.” – Inspired by Erick Schonfeld, TechCrunch

via FastCompany:

“Although eBay is making changes to its fee structure – emphasizing fixed prices over the auction model it’s known for following, Schonfeld writes, “the Web has moved on and eBay is stuck in still waters.” Page views are down 15% year-over-year, while the stock is down 26%.

eBay’s main challenge, he says, “is that it is becoming easier and easier to find things to buy on the Web simply by searching for what you want on Google. During the early days of the Web, people needed a few big e-commerce sites they could trust and that could organize everything that was for sale online. That need was filled by Amazon and eBay. But now people are comfortable trawling the Net for the best bargains, and eBay is no longer the first place they go.”

Just as the tens of thousands of middle men and their companies like travel agents were disintermediated  by Web 1.0, eBay who became the middle man for millions of buyers and sellers now faces being disrupted itself by the web’s largest middle man: Google.

Why go to eBay and pay their toll when you can go direct to any seller via a Google search – toll free?