Posts Tagged ‘Keywords’

Google Webmaster Tools: Top 20 Site Keywords

October 8, 2010

If you haven’t installed Google Webmaster Tools on your site, I highly recommend doing so.

Combined together – data from Webmaster Tools, Google Analytics and Google Adwords, provide actionable insight from three different and valuable perspectives.

After posting here for over 730 days in a row, I have decided to take a moment and reflect on what kind of traffic and results my site has produced during that time period.

Overall, I am happy with both my content product and the results it has produced.

However, going forward I want to apply all of the  insight and knowledge I have gained from having remained on task.

Since I didn’t start out with an editorial calender let alone a content plan when I began blogging , I thought I would use the Google Webmaster’s Tool Top 20 Site Keywords data to see what it is exactly I have been writing about for the last several years. I have a general idea, but Google’s data has specific ideas about the nature of my site.

Fortunately, the Top 20 Site Keywords tool reveals a theme consistent with my consulting practice focus vis-a-vis the keywords most often found and thus associated with this site.

Here are the top 20 keywords associated with the Search Marketing Communications domain and blog –

 

Top 20 Site Keywords SearchMarketingCommunications.com

Top 20 Site Keywords SearchMarketingCommunications.com

 

Granted, without a formalized content plan  – the subject matter found within this blog could be considered wide and not necessarily focused.

Going forward, I plan to continue writing about the above subjects while also covering some of the following topics not in any particular order –

Ad Agency Training

Advertising

Adwords

Analytics

Answers

Assist keywords

Audience

Brand

Branded

Brandless

Communications

Crowd source

Crowd words

Dialogue

Direct Marketing

Direct Response

Disengaged

Display

Distribution

eCommerce

Engaged

Friendship

Geolocation

Geotextual

Google Places

Image Ads

Keywords

Last click

Listening Campaign

Local

Location Extensions

Marketing

Medium

Mobile

Optimization

PPC

Questions

Real time search

Reception

Reporting

Rich Media

Schemas

Search

Search Engine Marketing

Search Engine Optimization

Search Funnels

SEO

Share of spend

Share of Voice

Social Search

TV

Word of Mouth

Next, I will generate a mind map of this blog’s editorial focus going forward.

This is a work in progress…

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Google Maps Search Results and Local Business Center Analytics

July 25, 2009

Drilling deeper into my Google Local Business Center account analytics has produced some unexpected findings.

Long before there was a Google Local Business Center, I became convinced of the importance of having my website appear consistently atop Google search results for heavily searched keywords.

So much so that I spent several years running my first major website: MarketingPrinciples.com as a test site for what worked and what didn’t within Google.

After testing confirmed a particular strategy or tactic, I would then apply it within the site or a client’s site.

Although MarketingPrinciples.com isn’t the traffic generation machine it once was  – with over 500,000 visitors annually – it still generates some interesting results from my original programming.

Most notably – MarketingPrinciples – according to my Google Local Business Center analytics appears first for “google search” in Google Maps queries  – above Google’s office locations.

Google Maps Google Search

Google Maps Google Search

Granted, the search query isn’t exactly a barn burner for producing clients for my marketing consulting practice.

However as a result of my early research and trials, my site and brand are receiving approximately 50,000 impressions from across the United States annually.

Google Local Business Center Analytics

Google Local Business Center Analytics

I think the results are acceptable for a guy and his laptop.

An aside: I searched for “google search” in Google Maps from several different computers with different IP addresses and got the same results.

What does your Google Maps search for “google search” produce?

TweetTrail.com Twitter Audience and Twitterer Segmentation

March 27, 2009

Organizing the Twitter audience will prove key for Twitter and its users to monetize their Tweets.

TweetTrail.com segments the Twitter Audience albeit through manual searches.

TweetTrail.com

TweetTrail.com

TweetTrail.com is a pretty cool tool.

Search for Twitter users by the frequency of Tweets containing your market related keywords to identify and follow potential leaders in your industry’s niche.

The following Tweet Trail search produces the top twenty Twitter users whose Tweets contained Adwords.

Top 20 Adwords Tweeters

Top 20 Adwords Tweeters

I am not sure how far back TweetTrail.com mines Tweet data for keywords.

Recently I have noticed Twitter has begun reducing the amount of search history available for some search terms.

I would guess Tweet Trails keyword histories are also constrained by the same parameters Twitter now imposes on Twitter search.

Google Adwords Quality Score Updated

September 21, 2008

As promised on the Inside Adwords blog, Adwords accounts are now showing Quality Score data for each ad and its keyword.

I first noticed the Quality Score data across all of my active accounts yesterday.

Each ad and keyword’s Quality Score shows its status – whether the ads are showing or not as well as its numeric Quality Score.

I have found Adwords Quality scores ranging from 9 down through 2.

I am not sure whether Adwords assigns a Quality Score of 10 to any ads and keywords performance. Nor am I sure whether they score any ad and keyword below 2.

If Adwords does, I haven’t yet found any examples to share.

Within the new Adwords Quality scoring system, ads and keywords which score 9 and 8 are considered “Great”.

Adwords Quality Score 9

Adwords Quality Score 9

Adwords Quality Score 8

Adwords Quality Score 8

Ads and keywords showing 7, 6 and 5 are “OK”.

Quality Score 7

Quality Score 7

Quality Score 6

Quality Score 6

Quality Score 5

Quality Score 5

Ads and their keywords with Quality scores of 4, 3 and 2 are considered “Poor”.

Quality Score 4+No

Quality Score 4+No

Quality Score 3 No+Poor

Quality Score 3 No+Poor

Quality Score 2 No+Poor

Quality Score 2 No+Poor

I have found examples of OK Quality Scores where the ad and its keywords weren’t being shown for numerous reasons.

Additionally, I have found examples of ads and their keywords being shown while still having a Poor Quality Score.

Having numeric Adwords Quality Scores for each ad and keyword will surely help Google Adwords deliver more relevant and targeted advertising while also helping their advertisers score more targeted search traffic.