If you haven’t installed Google Webmaster Tools on your site, I highly recommend doing so.
Combined together – data from Webmaster Tools, Google Analytics and Google Adwords, provide actionable insight from three different and valuable perspectives.
After posting here for over 730 days in a row, I have decided to take a moment and reflect on what kind of traffic and results my site has produced during that time period.
Overall, I am happy with both my content product and the results it has produced.
However, going forward I want to apply all of the insight and knowledge I have gained from having remained on task.
Since I didn’t start out with an editorial calender let alone a content plan when I began blogging , I thought I would use the Google Webmaster’s Tool Top 20 Site Keywords data to see what it is exactly I have been writing about for the last several years. I have a general idea, but Google’s data has specific ideas about the nature of my site.
Fortunately, the Top 20 Site Keywords tool reveals a theme consistent with my consulting practice focus vis-a-vis the keywords most often found and thus associated with this site.
Here are the top 20 keywords associated with the Search Marketing Communications domain and blog –
Granted, without a formalized content plan – the subject matter found within this blog could be considered wide and not necessarily focused.
Going forward, I plan to continue writing about the above subjects while also covering some of the following topics not in any particular order –
Ad Agency Training
Real time search
Search Engine Marketing
Search Engine Optimization
Share of spend
Share of Voice
Word of Mouth
Next, I will generate a mind map of this blog’s editorial focus going forward.
This is a work in progress…