Search Marketing Communications

If you haven’t installed Google Webmaster Tools on your site, I highly recommend doing so.

Combined together – data from Webmaster Tools, Google Analytics and Google Adwords, provide actionable insight from three different and valuable perspectives.

After posting here for over 730 days in a row, I have decided to take a moment and reflect on what kind of traffic and results my site has produced during that time period.

Overall, I am happy with both my content product and the results it has produced.

However, going forward I want to apply all of the  insight and knowledge I have gained from having remained on task.

Since I didn’t start out with an editorial calender let alone a content plan when I began blogging , I thought I would use the Google Webmaster’s Tool Top 20 Site Keywords data to see what it is exactly I have been writing about for the last several years. I have a general idea, but Google’s data has specific ideas about the nature of my site.

Fortunately, the Top 20 Site Keywords tool reveals a theme consistent with my consulting practice focus vis-a-vis the keywords most often found and thus associated with this site.

Here are the top 20 keywords associated with the Search Marketing Communications domain and blog –

 

 

Granted, without a formalized content plan  – the subject matter found within this blog could be considered wide and not necessarily focused.

Going forward, I plan to continue writing about the above subjects while also covering some of the following topics not in any particular order –

Ad Agency Training

Advertising

Adwords

Analytics

Answers

Assist keywords

Audience

Brand

Branded

Brandless

Communications

Crowd source

Crowd words

Dialogue

Direct Marketing

Direct Response

Disengaged

Display

Distribution

eCommerce

Engaged

Friendship

Geolocation

Geotextual

Google Places

Image Ads

Keywords

Last click

Listening Campaign

Local

Location Extensions

Marketing

Medium

Mobile

Optimization

PPC

Questions

Real time search

Reception

Reporting

Rich Media

Schemas

Search

Search Engine Marketing

Search Engine Optimization

Search Funnels

SEO

Share of spend

Share of Voice

Social Search

TV

Word of Mouth

Next, I will generate a mind map of this blog’s editorial focus going forward.

This is a work in progress…

Tags: Google Analytics, Google Webmaster Tools, Keywords, Search Marketing, Top 20 Site Keywords

This entry was posted on October 8, 2010 at 12:56 pm and is filed under Consulting Practice, Google Adwords, Google Analytics, Google Webmaster Tools, Keywords, Search Marketing, Top 20 Site Keywords. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.