Archive for the ‘Keywords’ Category

Google Webmaster Tools: Top 20 Site Keywords

October 8, 2010

If you haven’t installed Google Webmaster Tools on your site, I highly recommend doing so.

Combined together – data from Webmaster Tools, Google Analytics and Google Adwords, provide actionable insight from three different and valuable perspectives.

After posting here for over 730 days in a row, I have decided to take a moment and reflect on what kind of traffic and results my site has produced during that time period.

Overall, I am happy with both my content product and the results it has produced.

However, going forward I want to apply all of theĀ  insight and knowledge I have gained from having remained on task.

Since I didn’t start out with an editorial calender let alone a content plan when I began blogging , I thought I would use the Google Webmaster’s Tool Top 20 Site Keywords data to see what it is exactly I have been writing about for the last several years. I have a general idea, but Google’s data has specific ideas about the nature of my site.

Fortunately, the Top 20 Site Keywords tool reveals a theme consistent with my consulting practice focus vis-a-vis the keywords most often found and thus associated with this site.

Here are the top 20 keywords associated with the Search Marketing Communications domain and blog –

 

Top 20 Site Keywords SearchMarketingCommunications.com

Top 20 Site Keywords SearchMarketingCommunications.com

 

Granted, without a formalized content planĀ  – the subject matter found within this blog could be considered wide and not necessarily focused.

Going forward, I plan to continue writing about the above subjects while also covering some of the following topics not in any particular order –

Ad Agency Training

Advertising

Adwords

Analytics

Answers

Assist keywords

Audience

Brand

Branded

Brandless

Communications

Crowd source

Crowd words

Dialogue

Direct Marketing

Direct Response

Disengaged

Display

Distribution

eCommerce

Engaged

Friendship

Geolocation

Geotextual

Google Places

Image Ads

Keywords

Last click

Listening Campaign

Local

Location Extensions

Marketing

Medium

Mobile

Optimization

PPC

Questions

Real time search

Reception

Reporting

Rich Media

Schemas

Search

Search Engine Marketing

Search Engine Optimization

Search Funnels

SEO

Share of spend

Share of Voice

Social Search

TV

Word of Mouth

Next, I will generate a mind map of this blog’s editorial focus going forward.

This is a work in progress…

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Posted in Consulting Practice, Google Adwords, Google Analytics, Google Webmaster Tools, Keywords, Search Marketing, Top 20 Site Keywords | Leave a Comment »

Google Adwords Quality Score Updated

September 21, 2008

As promised on the Inside Adwords blog, Adwords accounts are now showing Quality Score data for each ad and its keyword.

I first noticed the Quality Score data across all of my active accounts yesterday.

Each ad and keyword’s Quality Score shows its status – whether the ads are showing or not as well as its numeric Quality Score.

I have found Adwords Quality scores ranging from 9 down through 2.

I am not sure whether Adwords assigns a Quality Score of 10 to any ads and keywords performance. Nor am I sure whether they score any ad and keyword below 2.

If Adwords does, I haven’t yet found any examples to share.

Within the new Adwords Quality scoring system, ads and keywords which score 9 and 8 are considered “Great”.

Adwords Quality Score 9

Adwords Quality Score 9

Adwords Quality Score 8

Adwords Quality Score 8

Ads and keywords showing 7, 6 and 5 are “OK”.

Quality Score 7

Quality Score 7

Quality Score 6

Quality Score 6

Quality Score 5

Quality Score 5

Ads and their keywords with Quality scores of 4, 3 and 2 are considered “Poor”.

Quality Score 4+No

Quality Score 4+No

Quality Score 3 No+Poor

Quality Score 3 No+Poor

Quality Score 2 No+Poor

Quality Score 2 No+Poor

I have found examples of OK Quality Scores where the ad and its keywords weren’t being shown for numerous reasons.

Additionally, I have found examples of ads and their keywords being shown while still having a Poor Quality Score.

Having numeric Adwords Quality Scores for each ad and keyword will surely help Google Adwords deliver more relevant and targeted advertising while also helping their advertisers score more targeted search traffic.

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Posted in Advertisers, Advertising, Adwords, Adwords Ad, Google Adwords, Keyword, Keywords, Quality Score | Leave a Comment »

Before and After Picture: Local Search Engine Optimization in Oklahoma City

February 8, 2008

The following email came from a client who received a “targeted” search engine optimization services pitch from a search engine optimization salesman who was prospecting for clients.

I changed the search engine optimization company and client names.

This is after my optimization of their old website started “miraculously” producing over 4,000 web visitors per month and new business – telephone calls, online and in store sales – where none had came from before.

Clients amaze me!

Hi Tim-

What do you think about this e-mail? I thought this was what your website optimization was supposed to accomplish. Help?

[Preferred Client]

—–Original Message—–
From: [ABC SEO Company]

Sent: Wednesday, February 06, 2008 3:14 PM
To: Website owner
Subject: Attn: [Jane Doe] Regarding [preferredclient.com]

Hello [Jane],

I was recently looking through [ABC Consumer] magazine and saw your advertisement. I took a look at your website and found it very appealing. I decided to do a little research on Google to see if your website was on the first page.

I searched for “[general product term] Oklahoma City” and your site did not come up in the natural search results on Google. I then tried “[another general product term] Oklahoma City” and even “[and even another general product term] Oklahoma City” again with no results. Potential customers are currently using keyword phrases similar to these to search for a company like yours. [PreferredClient.com] could and should be on the first page of major search engines like Google, Yahoo and MSN.

I work for ABC SEO Company, a search engine marketing firm. We help position websites on multiple search engines so you will come up for targeted keywords. It is surprising how many more customers you can attract with online marketing. If you have a couple minutes I would be happy to give you some information on how our services could benefit your business.

Please let me know if you have a few minutes to talk.

Best Regards,

ABC SEO Salesman

Research and Development
ABC SEO Salesman

PH: xxx-xxx-xxxx
Fax: xxx-xxx-xxxx

My response:

Hi [Preferred Client],

Well, my work sent 4,127 visitors from 11 different search engines between January 6, 2008 and February 5, 2008 via 1,528 keywords whereas prior to my work your site received 0 visitors monthly via 0 search engines.

During the same time period the visitors who came to your site via the 11 search engines on average viewed 13.46 pages each and spent 3:48 of their time on your site.

84.01% of the 4,127 visitors who arrived at your site via search engines had never been to the [PreferredClient.com] website before.

Search Engine Optimization

I don’t know whether the progression from 0 searches to 1, 2, 3 searches etc. is considered arithmetic, geometric or quadratic but I think the difference is quantifiable.

I also don’t know how many searches he thinks his recommendations would yield daily, weekly, monthly or yearly but I would definitely ask him for his estimate.

I think all you can do when you receive these type of emails is ask the sender what kind of search traffic they estimate their recommendations will deliver and then weigh their response with what your before and after search experience has been and is now.

I think only then would you have the necessary information needed for deciding whether pursuing their recommendations or not would be in the best interest of your business.

Wouldn’t you agree?

Let me know if there is anything else I can do for you.

Thanks and all the best,

Tim Cohn

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Posted in Before and After, Google, Keywords, Local Search Engine Optimization, Oklahoma City, Online Sales, Optimization, Optimized, Preferred Client, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Search Engines, Search Traffic, SEO, SEO Pitch, Visitors, Web Site, Web Traffic, Website Optimization | Leave a Comment »