Posts Tagged ‘Advertisers’

Coming To Google AdWords Phone Extensions: AdWords Call Metrics

November 2, 2010

AdWords has introduced call metrics, a new feature that lets advertisers measure the number of phone calls generated by their AdWords campaigns.

This new AdWords Ad Extension is in BETA and will gradually become available to more advertisers over time.

Adwords Call Metrics

Adwords Call Metrics

What Call Metrics Is:

AdWords call metrics is a new feature that lets advertisers measure the number of phone calls generated by their AdWords campaigns. Using the technology behind Google Voice, call metrics creates a unique phone number for each AdWords campaign which is automatically inserted into an ad when it appears on Google.com, on both desktop computers & high-end mobile devices.

When a potential customer calls the number in an ad, AdWords notes that the call took place. Then, when an advertiser views their AdWords reports, they’ll see the number of calls they received and other metrics, including call duration.

Why should AdWords Advertisers Use Call Metrics?

With insight into how many calls their ads are generating, they’ll get a better understanding of the value that AdWords is bringing to their business. At the same time, featuring a phone number in an ad will give potential customers another way to reach advertisers.

More about Google AdWords New Phone Ad Extension – Call Metrics.

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comScore’s Top 25 Online Advertising Networks

May 20, 2009

comScore has released their list of the top 25 Online Advertising Networks based on their reach among U.S. Internet users in April 2009.

The top five online ad networks are AOL’s Platform-A , Yahoo! Network , Google Ad Network, ValueClick Networks and Specific Media.

The sixth largest network is the new Fox Ad Network.

Top 25 Online Advertising Networks

Top 25 Online Advertising Networks

Jack Flanagan comments in the comScore Top 25 Online Advertising Networks press release “…that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”

With the exception of Rupert Murdoch’s News Corp and Yahoo Ad Network’s joint venture with publishers. it appears the newspaper industry as a whole has missed possibly the only opportunity left remaining to extend its reach and audience targeting potential through ownership in or control of an online advertising network.

I guess that’s why Rupert Murdoch is Rupert Murdoch.

The Future of Newspapers

May 4, 2009

From today’s Wall Street Journal, Warren Buffet owner of the Buffalo News and an investor in the Washington Post shared his outlook for the newspaper industry:

“For most newspapers in the United States, we would not buy them at any price They have the possibility of going to just unending losses.”

According to Buffet, as long as newspapers were essential to readers, they were essential to advertisers.

Indeed without a targeted audience, what media can hope to attract advertisers let alone monetize and profit from their content?

The newspaper industry has three strikes against it – a print cost structure, a shrinking audience and a contracting, transitory advertiser base.

Unfortunately, the future of newspapers no longer appears essential to either readers or advertisers.

Google Business Channel on YouTube

October 27, 2008

For videos, presentations and webinars about Google’s business products and advertising solutions visit the Google Business Channel on YouTube.

Google Business Channel

Google Business Channel

There are presently 55 videos posted on the Google Business Channel.

Each video was created to address common questions marketers and advertisers have about Google’s marketing and advertising products.

Targeting iPhone Users with Google Adwords

October 9, 2008

Adweek reports Google has had discussions with ad agencies regarding advertisers targeting their ads to iPhone users specifically via Google Adwords.

While in Utah yesterday, my fly fishing guide Justin Harding and I noticed when using Google search from his iPhone Google Adwords advertising was sparse.

Initially, I thought it was because of the type of search we had ran.

However, after further investigative searches under highly competitive and advertised keywords, we weren’t ever able to see Adwords sponsored links on the right rail – only above the first search result.

Can a iPhone Google search display more than two Adwords advertisers ads as is now?

We weren’t able to generate any.

How is Google parsing iPhone search ads results for display? If they are, is Google distributing advertising to the iPhone with the same formula they use for displaying search results elsewhere?

Are iPhone screen real estate limitations the reason why we could only get two ads?

Even when we rotated the search results screen for horizontal viewing – under a Google search term that would typically have had up to ten sponsored links ( both above the search results and running down the right rail ) we were only able to generate two Adwords advertisers ads.

Will Google Adwords advertisers soon be able to select “iPhone” as a search distribution option along with “Google Search” and “Search Partners” within their campaigns Networks and bidding settings?

With 10 million iPhones in use and Apple’s iPhone supplying Google with its largest source of mobile search traffic, adding iPhone distribution to Google advertising campaigns will give Google Adwords advertisers another way to target and reach an increasingly mobile search audience.

Google Network Options

Google Network Options

Google Adwords Reports and Quality Score Management

September 25, 2008

With Google having added numeric quality scores ranging from 1 to 10 within all Adwords advertisers accounts, an entirely new level of performance data has become available to paid search managers.

Will Google Adwords Quality Score Management soon follow?

Presently, Adwords provides advertisers with ten different types of account performance reports.

The ten types of Google Adwords reports along with their attributes are:

1. Keyword Performance: Performance data for all keywords or those in selected campaigns.

2. Ad Performance: Performance data for each of your ads

3. URL Performance: Performance data for each of your Destination URLs.

4. Ad Group Performance: Ad group performance data for one or more of your campaigns.

5. Campaign Performance: Performance data for your campaigns.

6. Account Performance: Performance data for your entire account.

7. Demographic Performance: Performance data for sites by demographic.

8. Geographic Performance: Performance data by geographic origin.

9. Search Query Performance: Performance data for search queries which triggered your ad and received clicks.

10. Placement Performance: Performance data for placements where your ad was placed.

Adwords Quality Score Report Type

Adwords Quality Score Report Type

These ten types of Google Adwords reports provide valuable and actionable Adwords account performance data paid search managers require for making informed adverting purchasing decisions.

Reports are available in daily, weekly and monthly intervals.

With the Adwords reports advanced settings option, advertisers can receive an even greater degree of account performance details.

Additional attributes available from the advanced settings reports include performance statistics, conversion types and detailed conversion data.

Adwords Quality Score Advanced Settings

Adwords Quality Score Advanced Settings

With the advent of their Adwords numeric quality score, Google has now denominated the level of advertising performance it requires from advertisers.

Additionally, Google has given their advertisers a new tool for further identifying, managing and improving ad and keyword performance.

In exchange for their new advertising quality measurement tool, Google will ultimately get improved advertising quality.

As far as I know, the numeric quality score is the first metric Google has made public to either its publisher or advertiser community that can be measured against and thus managed to.

The numeric quality score is yet another milestone on Google’s road to further transparency with its advertisers.

At some point, will Google provide Adwords Quality Score reporting options to its advertisers too?

By providing advertisers with Quality Score reporting, advertisers will then have an another set of important data for further managing and improving the performance of their ads and keywords.

By making Quality Scores available in Adwords reports, Google would initialize the Adwords Quality Score Management process.

Google Adwords Quality Score Updated

September 21, 2008

As promised on the Inside Adwords blog, Adwords accounts are now showing Quality Score data for each ad and its keyword.

I first noticed the Quality Score data across all of my active accounts yesterday.

Each ad and keyword’s Quality Score shows its status – whether the ads are showing or not as well as its numeric Quality Score.

I have found Adwords Quality scores ranging from 9 down through 2.

I am not sure whether Adwords assigns a Quality Score of 10 to any ads and keywords performance. Nor am I sure whether they score any ad and keyword below 2.

If Adwords does, I haven’t yet found any examples to share.

Within the new Adwords Quality scoring system, ads and keywords which score 9 and 8 are considered “Great”.

Adwords Quality Score 9

Adwords Quality Score 9

Adwords Quality Score 8

Adwords Quality Score 8

Ads and keywords showing 7, 6 and 5 are “OK”.

Quality Score 7

Quality Score 7

Quality Score 6

Quality Score 6

Quality Score 5

Quality Score 5

Ads and their keywords with Quality scores of 4, 3 and 2 are considered “Poor”.

Quality Score 4+No

Quality Score 4+No

Quality Score 3 No+Poor

Quality Score 3 No+Poor

Quality Score 2 No+Poor

Quality Score 2 No+Poor

I have found examples of OK Quality Scores where the ad and its keywords weren’t being shown for numerous reasons.

Additionally, I have found examples of ads and their keywords being shown while still having a Poor Quality Score.

Having numeric Adwords Quality Scores for each ad and keyword will surely help Google Adwords deliver more relevant and targeted advertising while also helping their advertisers score more targeted search traffic.