Archive for the ‘Mobile Search’ Category

Where Google Is Headed

August 9, 2009

Google CEO Eric Schmidt was recently interviewed by BusinessWeek about the future of Google.

The following is an excerpt from the BusinessWeek interview:

Maria Bartiromo

Where is the growth coming from in the next 5 or 10 years for Google? Is it more search opportunities? Is it mobility?

Eric E. Schmidt

Probably a combination. It’s obvious that the highest growth is in our core business as we get better and better at targeted ads, and those ads become more valuable. Our whole theory about advertising is that an advertisement that’s not targeted—just a random ad that you just walk by—is a waste of somebody’s money because you’re not going to buy. It wasn’t relevant to you.

Aren’t there three times as many phones out there as there are PCs now?
More than that. The rough number of PCs is around 800 million; the rough number of mobile phones is on the order of 3 billion. Even more important, the growth rate of mobile phones is quite a bit higher than that of personal computers. There’s an estimate of about 600 million mobile phones that are data- and Internet-capable. And that is the group that we really care about because those are the ones that are able to run powerful browsers. This was all kicked off by the iPhone. The iPhone sort of showed what you can do with a very powerful browser. Now there are many new kinds of devices with powerful browsers where you can have very high-quality ads, new applications, and, of course, the phone.

So how do you get to the next step in the mobile business? Do you need to partner with other companies to make sure that the speed is there, that the connectivity is there?
We’re doing that with our telecommunications partners. We actually share in the revenue for the ads that show up on the phones. So the advertiser pays us, and then we share it, literally, with the handset and mobile operator. And often we divide between both. And that seems to be the only way to really get money into that system. It’s very, very important that the telecom operators have enough capital to continue the build-outs of the so-called 3G and 4G networks.

What are the biggest challenges the mobile Web presents?
Let’s start with the fact that the phones are not fast, the networks are not as capable, the ad formats are not standardized. But on the other hand it’s very, very important to solve those problems because a phone is very personal. And so if we know a fair amount about a person, with their permission we can target a useful ad—you know, “It’s Eric. You had a hamburger yesterday, do you want pizza today? There’s a pizza store on the right.” That kind of ad is likely worth a lot of money to an advertiser because it will generate a sale.

In other words, you send a message to the person’s cell phone, saying: “Look, we know you had a burger yesterday. If you want pizza today, just go around the block”?
Right. It may sound creepy, but it might also be quite valuable. People could use advice as to what to eat and where the food is—and of course you can turn it off. So the important thing here is advertising that has value to the person is advertising that is a valuable business. That’s the business we’re in.

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Targeting iPhone Users with Google Adwords

October 9, 2008

Adweek reports Google has had discussions with ad agencies regarding advertisers targeting their ads to iPhone users specifically via Google Adwords.

While in Utah yesterday, my fly fishing guide Justin Harding and I noticed when using Google search from his iPhone Google Adwords advertising was sparse.

Initially, I thought it was because of the type of search we had ran.

However, after further investigative searches under highly competitive and advertised keywords, we weren’t ever able to see Adwords sponsored links on the right rail – only above the first search result.

Can a iPhone Google search display more than two Adwords advertisers ads as is now?

We weren’t able to generate any.

How is Google parsing iPhone search ads results for display? If they are, is Google distributing advertising to the iPhone with the same formula they use for displaying search results elsewhere?

Are iPhone screen real estate limitations the reason why we could only get two ads?

Even when we rotated the search results screen for horizontal viewing – under a Google search term that would typically have had up to ten sponsored links ( both above the search results and running down the right rail ) we were only able to generate two Adwords advertisers ads.

Will Google Adwords advertisers soon be able to select “iPhone” as a search distribution option along with “Google Search” and “Search Partners” within their campaigns Networks and bidding settings?

With 10 million iPhones in use and Apple’s iPhone supplying Google with its largest source of mobile search traffic, adding iPhone distribution to Google advertising campaigns will give Google Adwords advertisers another way to target and reach an increasingly mobile search audience.

Google Network Options

Google Network Options

Yahoo! Search Marketing Console?

September 17, 2008

I was cleaning up some Yahoo Search Marketing accounts this morning and was trying to find Yahoo’s Search Submit login page.

In the past, keeping track of all their search product offerings was difficult.

Yahoo has consolidated all of their search marketing products into a drop down box on their Sponsored Search login page.

The Yahoo Search Marketing login page shows 13 different search marketing product categories:

1. Sponsored Search

2. Local Sponsored Search

3. Mobile Sponsored Search

4. Search Submit Pro

5. Search Submit Express

6. Search Submit Basic

7. Marketing Console

8. Search Optimizer

9. Product Submit

10. Travel Submit

11. Local Listings

12. Directory Submit

13. Small Business

Yahoo Marketing Console

Yahoo Marketing Console

I thought I would get reacquainted with Yahoo search marketing products so I clicked on their “Marketing Console” thinking this would somehow let me manage all of my Yahoo search marketing products in one dashboard.

Not today.

Yahoo Marketing Console 404 Not Found

Yahoo Marketing Console 404 Not Found

When I clicked on the Yahoo search marketing console I was sent to a non-existent page.

I then searched for the Yahoo search marketing console – in Yahoo – and was directed back to their sponsored search login page.

Did Yahoo have a search marketing console for managing all of their search products and I just wasn’t able to locate it?

Or, did Yahoo have a marketing console they have since abandoned?

Mobile Search and Reverse Business Telephone Number Lookup, a Visual 411

February 8, 2008

As local information requests are being keyed in from mobile devices, 411 and driving directions are becoming more visually rich and available via search.

Case in point: The business telephone number reverse lookup.

How does Microsoft’s Live render a reverse lookup for Microsoft’s own telephone number? Microsoft delivers the correct result along with the five previously mentioned view options: Road, Aerial, Hybrid, Bird’s Eye and Traffic. The map view does however default to Chicago, IL even though Microsoft is located in Bellevue, WA.

I can find the Microsoft campus on the map after scrolling over a couple thousand miles. I ran several more queries with each defaulting to the same Chicago starting point. I am not logged into a Microsoft account so I wouldn’t think it was based on my computers cookies or IP address which by the way is still several hundred miles south.

Evidently, Microsoft, Yahoo and Google all seem to generate their map results based on your past location specific searches.

Microsoft’s reverse lookup offers: 1 Click Directions, Add to collection, Send to Email, Mobile and GPS and Reviews. The send to GPS requires MSN Direct compatible navigation systems.

Reverse Business Lookup– 425-882-8080 Microsoft

Microsoft 425-882-8080

Microsoft 425-882-8080

A reverse lookup for Yahoo’s telephone number in Yahoo produces two results both of which are Yahoo locations. The map provides the same functionality found in their standard searches: Get Directions, Save for later, Send to phone and Write a review. If a web address is associated with the location it will be displayed too.

Reverse Business Lookup– 408-349-3300 Yahoo

Yahoo 408-349-3300

Yahoo 408-349-3300

A search for Google’s telephone number yields the same five view options: Map, Street, Traffic, Satellite and Terrain Views as with the brand or business category search before. Additionally, Google provides a dialogue box with more options.

Searchers options are: Get directions, Search nearby, Street view, Save to My Maps, Send to phone and Edit. More information about the business and reviews are also one click away.

With “Search nearby” a searcher can locate additional businesses and services like finding Chinese takeout from their hotel.

Where Microsoft’s Bird’s Eye view appears to have bested Google’s satellite view, Google’s “street view” takes visualization to the next level.

With Google’s street view, Google provides eye level images of locations. It’s not available in every area yet. Coordination with volunteer picture geotagging projects may eventually speed the population of their street level image file.

Google’s new Edit feature lets anybody correct the location of a business. It also prompts business owners to “claim” their business in Google’s Local Business Center. These two options should eventually help them improve their data.

Reverse Business Lookup – 650-253-0000 Google

Google 650-253-0000

Google 650-253-0000

Google Street View

Google Street View

Edit Map Feature

Reverse Lookup Edit

By pushing more information out to users third screen (mobiles), Google, Microsoft and Yahoo regardless of their corporate status, have greater potential to attract ever-larger audiences and their keystrokes – a situation where all consumers ultimately win.