Posts Tagged ‘Search Distribution’

More Adwords Campaign Data Summary Display Options

October 16, 2008

Adwords is now offering seven different levels of campaign summary data at the Adwords campaign level.

The seven options are:

1. Summary: The Adwords campaign summary combines all data into a single top line of data.

Adwords Campaign Summary

Adwords Campaign Summary

2. Split – all search/content network: Search networks are combined and displayed along with content network results.

Adwords Split All Search Content Network

Adwords Split All Search Content Network

3. Split – Google search, search partners and content network: All three types of Adwords search distribution are delineated and displayed – Google search, search network partners and content network.

Adwords Split Google Search Search Partners Content Network

Adwords Split Google Search Search Partners Content Network

4. Only Show  – Google search / search partners: Adwords combines Google search and search partners’ results ( if in fact search partners distribution has been enabled ) into a single total.

Adwords Google Search Search Partners

Adwords Google Search Search Partners

5. Only Show – Google search: Adwords campaign results data for only the Google search portion of a campaign.

Only Show Google Search

Only Show Google Search

6. Only Show – Search Partners; Adwords campaign results for search partners only – again if your campaigns have been enabled to distribute ads via Google search partners.

Only Show Search Partners

Only Show Search Partners

7. Only Show – Content Network: campaign results from Google Adwords content network distribution.

Only Show Content Network

Only Show Content Network

By providing these additional levels of data at the campaign level, Google Adwords has made scanning and interpreting Adwords campaign distribution results quicker and easier.

Targeting iPhone Users with Google Adwords

October 9, 2008

Adweek reports Google has had discussions with ad agencies regarding advertisers targeting their ads to iPhone users specifically via Google Adwords.

While in Utah yesterday, my fly fishing guide Justin Harding and I noticed when using Google search from his iPhone Google Adwords advertising was sparse.

Initially, I thought it was because of the type of search we had ran.

However, after further investigative searches under highly competitive and advertised keywords, we weren’t ever able to see Adwords sponsored links on the right rail – only above the first search result.

Can a iPhone Google search display more than two Adwords advertisers ads as is now?

We weren’t able to generate any.

How is Google parsing iPhone search ads results for display? If they are, is Google distributing advertising to the iPhone with the same formula they use for displaying search results elsewhere?

Are iPhone screen real estate limitations the reason why we could only get two ads?

Even when we rotated the search results screen for horizontal viewing – under a Google search term that would typically have had up to ten sponsored links ( both above the search results and running down the right rail ) we were only able to generate two Adwords advertisers ads.

Will Google Adwords advertisers soon be able to select “iPhone” as a search distribution option along with “Google Search” and “Search Partners” within their campaigns Networks and bidding settings?

With 10 million iPhones in use and Apple’s iPhone supplying Google with its largest source of mobile search traffic, adding iPhone distribution to Google advertising campaigns will give Google Adwords advertisers another way to target and reach an increasingly mobile search audience.

Google Network Options

Google Network Options