Archive for the ‘Search Network’ Category

Targeting iPhone Users with Google Adwords

October 9, 2008

Adweek reports Google has had discussions with ad agencies regarding advertisers targeting their ads to iPhone users specifically via Google Adwords.

While in Utah yesterday, my fly fishing guide Justin Harding and I noticed when using Google search from his iPhone Google Adwords advertising was sparse.

Initially, I thought it was because of the type of search we had ran.

However, after further investigative searches under highly competitive and advertised keywords, we weren’t ever able to see Adwords sponsored links on the right rail – only above the first search result.

Can a iPhone Google search display more than two Adwords advertisers ads as is now?

We weren’t able to generate any.

How is Google parsing iPhone search ads results for display? If they are, is Google distributing advertising to the iPhone with the same formula they use for displaying search results elsewhere?

Are iPhone screen real estate limitations the reason why we could only get two ads?

Even when we rotated the search results screen for horizontal viewing – under a Google search term that would typically have had up to ten sponsored links ( both above the search results and running down the right rail ) we were only able to generate two Adwords advertisers ads.

Will Google Adwords advertisers soon be able to select “iPhone” as a search distribution option along with “Google Search” and “Search Partners” within their campaigns Networks and bidding settings?

With 10 million iPhones in use and Apple’s iPhone supplying Google with its largest source of mobile search traffic, adding iPhone distribution to Google advertising campaigns will give Google Adwords advertisers another way to target and reach an increasingly mobile search audience.

Google Network Options

Google Network Options


Search Network Quality Score 10: Content Network 0

September 22, 2008

Adwords new Quality Scores have been live since September 17 according to Ophir Cohen.

Nuno Macedo of Páginas Amarelas Portugal has provided me with a screen shot of his Adwords Quality Score of 10 in Portuguese no less.

Quality Score 10

Quality Score 10

After digging further into my accounts, it appears Google Adwords will continue assigning Quality Scores to just Search Network only distibuted ads – not Content network ads – per this message:

Quality Score Content Network

Quality Score Content Network

Also appearing in my Adwords account for the first time are “Bid Below First Page” notifications:

Bid Below First Page

Bid Below First Page

Each “Bid Below First Page” notice is accompanied by Google’s recommended bid for achieving first page placement.

Now if only Adwords would provide Quality Score reporting options from their Report Center, large and small advertisers alike could begin to manage their Adwords account’s performance by its most important metric – the Quality Score.