Posts Tagged ‘Ad Agencies’

Targeting iPhone Users with Google Adwords

October 9, 2008

Adweek reports Google has had discussions with ad agencies regarding advertisers targeting their ads to iPhone users specifically via Google Adwords.

While in Utah yesterday, my fly fishing guide Justin Harding and I noticed when using Google search from his iPhone Google Adwords advertising was sparse.

Initially, I thought it was because of the type of search we had ran.

However, after further investigative searches under highly competitive and advertised keywords, we weren’t ever able to see Adwords sponsored links on the right rail – only above the first search result.

Can a iPhone Google search display more than two Adwords advertisers ads as is now?

We weren’t able to generate any.

How is Google parsing iPhone search ads results for display? If they are, is Google distributing advertising to the iPhone with the same formula they use for displaying search results elsewhere?

Are iPhone screen real estate limitations the reason why we could only get two ads?

Even when we rotated the search results screen for horizontal viewing – under a Google search term that would typically have had up to ten sponsored links ( both above the search results and running down the right rail ) we were only able to generate two Adwords advertisers ads.

Will Google Adwords advertisers soon be able to select “iPhone” as a search distribution option along with “Google Search” and “Search Partners” within their campaigns Networks and bidding settings?

With 10 million iPhones in use and Apple’s iPhone supplying Google with its largest source of mobile search traffic, adding iPhone distribution to Google advertising campaigns will give Google Adwords advertisers another way to target and reach an increasingly mobile search audience.

Google Network Options

Google Network Options

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Reaching the Internet Audience with Google Ad Planner

August 19, 2008

Google has begun inviting internet ad agencies into their display ad buying product called Google Ad Planner.

Google Ad Planner is still in Beta.

Google Ad Planner’s available US internet audience is 230 million visitors via 160 billion page views.

For brands looking to broaden their web reach and add lift to sales both online and off, Google’s Ad Planner product offers media buyers a simplified internet display advertising research and media buying tool.

The following audience segments are available for brands planning to target and increase their message touch points online.

Google Ad Planner

Google Ad Planner

You can request a Beta invite at Google Ad Planner.

Defined Internet Audience

Unique Visitors 230 M
Country Reach 100%
Page Views 160 Billion

Gender:

Male
Female

Age:

0 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65 or more

Education:

Less than HS diploma
High school
Some college
Bachelors degree
Graduate degree

Household income:

$0 – $24,999
$25,000 – $49,999
$50,000 – $74,999
$75,000 – $99,999
$100,000 – $149,999
$150,000 or more