Archive for the ‘Advertising’ Category

My First Marketing, Advertising and Public Relations Presentation

July 15, 2010

I have been asked to give a two hour presentation on the subjects of Marketing, Advertising and Public Relations.

Its been some time since I have presented and quite frankly as the presentation date approached I wrestled with whether or not I even wanted to give such a general presentation.

Of course now that I have completed it, I feel completely different!

I did learn some things while preparing the content.

1. Creating content is labor intensive

2. Mind maps are the only way I can create anything on time.

3. Mind maps make creating Powerpoint content considerably easier

4. “All work expands to fill the time available for its completion.” Parkinson’s Law

Or said in another way, if it weren’t for the last minute nothing would ever get done.

While I didn’t allow enough time to get this presentation done perfectly, I did get my presentation done – albeit at the last minute.

The following is a mind map of my Marketing, Advertising and Public Relations Presentation.

Marketing Advertising Public Relations Mind Map

Marketing Advertising Public Relations Mind Map

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Qualifying Your Investment In Advertising

April 2, 2010

Any price paid for advertising failure is too high.

What’s Wrong With This Search Ad?

March 8, 2010

I saw this ad today for Facebook.com in a Google search result for advertising.

Reach The Exact Audience You Want With Targeted Ads

Reach The Exact Audience You Want With Targeted Ads

Any search marketer who has successfully sold paid search to clients should be able to spot how Facebook’s argument for advertising on their site is fundamentally flawed.

Although digital, advertising on Facebook is still display advertising.

Marketing And Advertising One Plus Box Listings Pared From Google Local Search Results

November 19, 2009

Although I haven’t ever generated an online or offline transaction from my own firm’s Google Local Business Center listing, I have closely monitored my listing and its appearance or lack thereof in Google search results since business listings were first introduced.

Over time, the type of results have changed from lists of ten to as few as one result for specific business or category localized search queries.

I have also watched Google’s Local Business Center product evolve to its present version which includes rudimentary search traffic stats.

Because of the nature of my firm’s listing categories (advertising and marketing), generating a search referred transaction isn’t expected.

However, many small businesses have come to rely on the referrals Google local search listings provide.

Fortunately I haven’t relied on Google’s free local search referrals for generating new business; because if I had, my business would have since dried up with the recent changes impacting what appears to have only occurred in geo-modified advertising and marketing search results.

Prior to the recent paring of local advertising and marketing results, firms like mine could count on their local business listing being displayed for queries in their respective markets.

A generic web search query for marketing + city used to produce the following type of results.

Marketing

Marketing

A generic web search query for marketing consultant + city used to produce the following type of results.

Marketing Consultant

Marketing Consultant

In both instances and because of my firm’s listing presence, Google saw fit to publish my company’s details for these types of queries.

Once my Local Business Center listing even appeared inexplicably atop a Google Maps search for “marketing consultants”.

Google Maps Search Marketing Consultants

Google Maps Search Marketing Consultants

However, today the same search query for marketing + city produces the following results sans One Plus Box or any other type of previously seen types of multiple listing results.

Marketing Oklahoma City

Marketing Oklahoma City

The same holds true for a search for marketing consultant + city. No One Plus Box results or any type of multiple listing results.

Marketing Consultants Oklahoma City

Marketing Consultants Oklahoma City

Nor does my listing still appear atop a Google Maps search for marketing consultants. My listing shouldn’t have probably been there to begin with but its unclear to me as to why any of results that do appear for this particular search appear as they do.

Marketing Consultants Google Map Search

Marketing Consultants Google Map Search

Historically when these types of changes have appeared in search results, the new results types were evenly distributed across all business categories.

I am not so sure that is the case this time.

It looks like the advertising and marketing categories are the sole beneficiaries of these new types of category search results.

A quick search for other categories still produces any one of the previously identified One Plus Box results types.

A search for a local Doctor’s listing still produces his Google Local Business Center listing data.

Dr Local Web Search

Dr Local Web Search

A search for “Luxury Apartments Dallas” produces the recently discovered seven local results format.

Luxury Apartments Dallas

Luxury Apartments Dallas

However, a local search for my business name and city no longer produces a Google Local Business Center result like the the Doctor’s listing above.

Instead it produces a traditional search engine results page.

Google Web Search Advanced Marketing Consultants NIchols HIlls, OK

Google Web Search Advanced Marketing Consultants NIchols HIlls, OK

Although my local business center listings information still appears in a specific business name search in Google Maps, the One Box type result for my categories appears to be totally gone.

Google Maps Advanced Marketing Consultants Nichols HIlls, OK

Google Maps Advanced Marketing Consultants Nichols HIlls, OK

To confirm my experience isn’t unique, I ran several search queries in other markets for the same generic terms and produced the same type of results.

A search for “Advertising Agency New York” produces the same type of results as those identified above – no One Box or any type of multiple listings.

Advertising Agency New York Web Search

Advertising Agency New York Web Search

Yet a search for “marketing + city” produces a buggy list of non marketing related business listings ( (must be the data center).

Marketing New York

Marketing New York

I have seen these type of results before where similar nonsensical business listings appear in search categories unrelated to their primary business. Could these types of results been a catalyst for these recent category results changes?

However, a search for “marketing consultants new york city” produced the same type of search engine results pages mentioned initially.

Marketing Consultants New York City

Marketing Consultants New York City

Are these new search engine results pages for advertising and marketing related category + location specific search results by design and the new norm or are these new results the by-product of a bug?

If these results are indeed the new norm for the advertising and marketing industries, agencies and marketers alike may need to get acquainted with Google’s advertising product – Google Adwords – if they want their businesses to have a higher level of visibility in both Google search engine results pages and Google Maps.

My Toolkit for Google Advertisers

June 6, 2009

Google has begun promoting their advertising solutions in a more comprehensive manner through a fictional ad campaign for the Google Pet Stick.

Google Stick Campaign

Google Stick Campaign

On the Google for Advertisers site Google asks “How Can Google Accelerate Your Business?”

Google for Advertisers

Google for Advertisers

Google answers the question by providing potential advertisers with links to seven informational subcategories: Online, TV, Mobile, The Marketing Cycle, Get Started, Stay in Touch and My Toolkit.

This new Google advertising campaign clearly attempts to position Google as much more than just a search engine and search engine advertising agency.

Innovative Link Exchange Strategy from TNS Media Intelligence

February 7, 2009

Today I received an interesting email from a link builder asking to exchange links with one of my sites.

Granted, receiving link exchange requests from webmasters is not unusual.

However, this link exchange request was not directly from the site seeking the link but instead from a link building agency working in the site’s behalf.

What caught my attention was the site who was indirectly requesting a link from my site via their agent.

The company requesting a link from site is the highly regarded market intelligence firm TNS Media Intelligence.

From TNS Media Intelligence’s web site:

TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertisers…

Nothing unusual about one website requesting a link from another.

What is unusual is for a firm of TNS Media Intelligence’s caliber to think they can hire a firm to request a link from a site they would like to have a link from but for them to then think they can not offer a link from their site in exchange and not have them called out for trying something like this to begin with.

Ever heard of brand management TNS Media Intelligence?

If this email would have come from any other company, I wouldn’t have taken the time to write this post.

By definition my being in the business intelligence requires my public deconstruction of their strategy.

As you can see from the email below, TNS Market Intelligence is the firm who wants a link from my web site and they in turn through their link building agency will then give me a link to some hokey .biz directory their link building agency built for them but not the TNS-MI.com site.

Yippee!

Where do I sign up again?

Innovative link building strategy but in this case TNS Media Intelligence and their representatives misjudged their audience’s intelligence.

Hi,

My name is Kimmi Sanders  I’ve just visited your website
marketingprinciples.com and I was wondering if you’d be interested in
exchanging links with my  website?. I can offer you a home page link
back from my Business and Marketing Research Guide website  which is
(http://www.theywill.biz/)  with page rank 4

Your link will be placed here:

http://www.theywill.biz/ (It`s a Business and Marketing Research guide
website with pr 4)

As mentioned, your link would be placed on the site home page, not on
any “links” pages ,  which means the link is more beneficial to you
with regards to your search engine rankings.

If you are interested please add  the following information to your
website and  kindly let me know when it´s ready and I will do the same
for you in less than 24 hours, otherwise you can delete my link from
your site.

Please link with the following details:

TITLE: TNS Media Intelligence
URL: http://www.tnsmi.co.uk/
DESCRIPTION: TNSMI provide leading media monitoring and evaluation
services.

Or you can use the following html code:

<a href=”http://www.tnsmi.co.uk/”>TNS Media Intelligence</a> – TNSMI
provide leading media monitoring and evaluation services.

I hope you have a nice day and thank you for your time,

Kimmi Sanders

Size Matters?

January 3, 2009

Today while returning from a week long ski vacation in Colorado, I noticed another billboard advertising company’s billboard pitching the merits of outdoor (billboard) advertising.

Their pitch?

Advertising: Size Matters.

The billboard’s message obviously referred to the size of the billboard and it efficacy to presumably deliver its message more effectively than other alternatives?

Granted a large advertising message emblazoned on a highway billboard will be more effective at delivering its message than the same message being delivered by a billboard half or one quarter the size.

However, in this day and age of precise real time internet ad targeting the traditional advertising media’s argument that message delivery to an audience matters more than audience targeted messaging is outdated at best and misinformed at worst.

Google Business Channel on YouTube

October 27, 2008

For videos, presentations and webinars about Google’s business products and advertising solutions visit the Google Business Channel on YouTube.

Google Business Channel

Google Business Channel

There are presently 55 videos posted on the Google Business Channel.

Each video was created to address common questions marketers and advertisers have about Google’s marketing and advertising products.

2009 Ad Spending Forecast and Media Attention Deficit (MAD)

October 14, 2008

Predicted growth in advertising spend per media for 2009 from Wachovia via the Wall Street Journal:

Growth of total U.S. advertising -0.8%

Internet +10%

Yellow Pages +6.3%

Cable TV +4.0%

Billboards +3.0%

Magazines -2.0%

Broadcast TV – 2.7%

Cable -4.0%

Radio -4.8%

Newspapers -9.8%

Don’t these ad growth – or lack thereof – predictions represent each specific media’s ability to reach, target and hold its audience’s attention?

When the overall economy contracts, aren’t general media those who first experience a contraction in their audience’s attention?

When media loses it’s ability to hold its audience’s attention doesn’t it soon thereafter lose advertiser support as well?