Posts Tagged ‘Search Engine’

My Toolkit for Google Advertisers

June 6, 2009

Google has begun promoting their advertising solutions in a more comprehensive manner through a fictional ad campaign for the Google Pet Stick.

Google Stick Campaign

Google Stick Campaign

On the Google for Advertisers site Google asks “How Can Google Accelerate Your Business?”

Google for Advertisers

Google for Advertisers

Google answers the question by providing potential advertisers with links to seven informational subcategories: Online, TV, Mobile, The Marketing Cycle, Get Started, Stay in Touch and My Toolkit.

This new Google advertising campaign clearly attempts to position Google as much more than just a search engine and search engine advertising agency.

Advertisements

A Novel Bing Marketing Tactic: Buy Ads On Google

June 2, 2009

While checking my email today in Gmail I was somewhat surprised to see the following ad dsiplayed above my inbox:

Microsoft Bing Google Adwords Ad

Microsoft Bing Google Adwords Ad

Microsoft is also buying Google Adwords to promote their new Bing “decision engine” brand in Google search results.

Google Search Bing Ad

Google Search Bing Ad

Bing the brand is also being advertised in Google search results under “decision engine” as well as –

Decision Engine Ad

Decision Engine Ad

“search engine”.

Search Engine Ad

Search Engine Ad

I know its hard to believe but people still search Google.com for “search engine” and “search engines”.

In fact, according to Google – over 5,000,000 people worldwide search for either the single or plural version of the phrase each month.

Search Engine Demand

Search Engine Demand

However, a considerably smaller number of people search for the single or plural version of decision engine.

Decision Engine Search Demand

Decision Engine Search Demand

Roughly 5,000 times fewer searches in fact.

Google Zeitgeist 2008: Top Brand Searches from 35 Countries

December 10, 2008

Google has released the 2008 Zeitgeist which includes their list of the fastest rising global searches along with search data from 35 countries.

Fastest Rising Global Searches

Fastest Rising Global Searches

The US Zeitgeist search data categories include Top of Mind, Politics, Trendsetters, Showbiz and Sports along with the following list:

2008 US Google Zeitgeist

2008 US Google Zeitgeist

Google Zeitgeist provides search data for germane categories from within each respective country.

Every country’s Zeitgeist features a list of the “Fastest Rising” search terms.

In addition to the United States, Google’s Zeitgeist is available from the following countries: Argentina, Australia, Belgium, Brazil, Canada, Czech Republic, China, Chile. Columbia, Denmark, Germany, Spain, France, Hong Kong, India, Italy, Korea, Malaysia, Mexico, Netherlands, New Zealand, Austria, Philippines, Russia, Poland, Switzerland, Singapore, South Africa, Finland, Sweden, Taiwan, Thailand, United Arab Emirates and the United Kingdom.

google-zeitgeist-2008

The most interesting takeaway from Google’s 2008 Zeitgeist for me was the presence of searches for American brands in nearly every (possibly all – I didn’t have time to translate every non-English language) country’s Fastest Rising lists – irrespective of their country’s native tongue.

Its only natural – since the search engine itself was first invented by American company Hewlett Packard in 1986.

The following are examples of American Made products and their searches from abroad:

Austria iPhone

Austria iPhone

Austria iPhone

Belgium Google

Belgium Google

Belgium Google

Poland YouTube

Poland YouTube

Poland YouTube

Spain Facebook

Spain Facebook

Spain Facebook

Taiwan Chrome

Taiwan Chrome

Taiwan Chrome

United Arab Emirates Facebook

United Arab Emirates Facebook

United Arab Emirates Facebook