The Google seearch operator site: YourWebsite.com is being bought as a keyword by Google to promote Google Webmaster Tools.
Posts Tagged ‘Google Ads’
Site: YourWebsite.com And Google Ads
October 5, 2010A Novel Bing Marketing Tactic: Buy Ads On Google
June 2, 2009While checking my email today in Gmail I was somewhat surprised to see the following ad dsiplayed above my inbox:
Microsoft is also buying Google Adwords to promote their new Bing “decision engine” brand in Google search results.
Bing the brand is also being advertised in Google search results under “decision engine” as well as –
“search engine”.
I know its hard to believe but people still search Google.com for “search engine” and “search engines”.
In fact, according to Google – over 5,000,000 people worldwide search for either the single or plural version of the phrase each month.
However, a considerably smaller number of people search for the single or plural version of decision engine.
Roughly 5,000 times fewer searches in fact.
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