Search Marketing Communications

While checking my email today in Gmail I was somewhat surprised to see the following ad dsiplayed above my inbox:

Microsoft Bing Google Adwords Ad

Microsoft is also buying Google Adwords to promote their new Bing “decision engine” brand in Google search results.

Google Search Bing Ad

Bing the brand is also being advertised in Google search results under “decision engine” as well as –

Decision Engine Ad

“search engine”.

Search Engine Ad

I know its hard to believe but people still search Google.com for “search engine” and “search engines”.

In fact, according to Google – over 5,000,000 people worldwide search for either the single or plural version of the phrase each month.

Search Engine Demand

However, a considerably smaller number of people search for the single or plural version of decision engine.

Decision Engine Search Demand

Roughly 5,000 times fewer searches in fact.

Tags: Bing, Brand, Decision Engine, Google Ads, Google Adwords, Google Search, Marketing Tactic, Search Engine

This entry was posted on June 2, 2009 at 12:19 pm and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.