A Novel Bing Marketing Tactic: Buy Ads On Google

While checking my email today in Gmail I was somewhat surprised to see the following ad dsiplayed above my inbox:

Microsoft Bing Google Adwords Ad

Microsoft Bing Google Adwords Ad

Microsoft is also buying Google Adwords to promote their new Bing “decision engine” brand in Google search results.

Google Search Bing Ad

Google Search Bing Ad

Bing the brand is also being advertised in Google search results under “decision engine” as well as –

Decision Engine Ad

Decision Engine Ad

“search engine”.

Search Engine Ad

Search Engine Ad

I know its hard to believe but people still search Google.com for “search engine” and “search engines”.

In fact, according to Google – over 5,000,000 people worldwide search for either the single or plural version of the phrase each month.

Search Engine Demand

Search Engine Demand

However, a considerably smaller number of people search for the single or plural version of decision engine.

Decision Engine Search Demand

Decision Engine Search Demand

Roughly 5,000 times fewer searches in fact.

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