Posts Tagged ‘Decision Engine’

Bing Down, Ballmer Pines

December 3, 2009

Ironically during the airing of Inside the Mind of Google on CNBC, Microsoft’s Bing decision engine decided to make itself unavailabe to searchers.

Bing Down

Bing Down

Checking around for blog coverage about the Bing outage, I found even more irony.

Search Engine Land’s coverage of the story was inadvertently accompanied by a display ad featuring Steve Ballmer’s upcoming keynote speech at Search Marketing Expo West in March.

Bing Is Down

Bing Is Down

Paradoxically, the ad for Ballmer asks “What’s in store for bing?”

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A Novel Bing Marketing Tactic: Buy Ads On Google

June 2, 2009

While checking my email today in Gmail I was somewhat surprised to see the following ad dsiplayed above my inbox:

Microsoft Bing Google Adwords Ad

Microsoft Bing Google Adwords Ad

Microsoft is also buying Google Adwords to promote their new Bing “decision engine” brand in Google search results.

Google Search Bing Ad

Google Search Bing Ad

Bing the brand is also being advertised in Google search results under “decision engine” as well as –

Decision Engine Ad

Decision Engine Ad

“search engine”.

Search Engine Ad

Search Engine Ad

I know its hard to believe but people still search Google.com for “search engine” and “search engines”.

In fact, according to Google – over 5,000,000 people worldwide search for either the single or plural version of the phrase each month.

Search Engine Demand

Search Engine Demand

However, a considerably smaller number of people search for the single or plural version of decision engine.

Decision Engine Search Demand

Decision Engine Search Demand

Roughly 5,000 times fewer searches in fact.

Microsoft Bing Live

June 1, 2009

I noticed search referrals coming from Bing today in my WordPress logs.

At first glance, it seemed like Bing was sending an inordinate amount of referrals for a Beta product.

After further investigation, it appears Bing is now Live worldwide.

Microsoft Bing Live

Microsoft Bing Live

With Microsoft’s official launch of Bing, MSFT also began an attempt to reposition the search process as something more than search by calling Bing a “decision engine”. Microsoft then directed all initial interest in Bing to DecisionEngine.com.

DecisionEngine.com has a video demonstration of Bing features while Live.com now redirects to Bing.com.

MSN.com is also showing a Bing preview box on its home page.

Bing Preview

Bing Preview