The following video has an interesting and unique use case for Google Adwords: Service Employees International Union organizes their members and drives issue awareness with Google AdWords.
In what other ways can Google Advertising whether search or display be used to reach and connect with an organization’s members?
I received the following notice this afternoon pertaining to Google’s pending settlement of a class action lawsuit regarding their daily budget billing practices within Google Adwords accounts.
I found the last sentence of the following paragraph summed up the merits of this particular lawsuit against Google:
Google has denied, and continues to deny, each and all claims of wrongdoing against it and continues to assert defenses thereto, and has expressly denied any wrongdoing or legal liability out of any of the conduct alleged in the Action. Google denies that Representative Plaintiffs or the Class have suffered any damages or are entitled to any restitution. Representative Plaintiffs considered that there was a substantial risk that they and the Class might not have prevailed on their claims and that there were risks that they and the Class could have recovered substantially less than the settlement amount, if the case had been litigated to judgment.
Google Class Action Settlement
NOTICE OF PENDENCY AND PROPOSED
SETTLEMENT OF CLASS ACTION AND SETTLEMENT HEARING
TO:
ALL PERSONS OR ENTITIES RESIDING IN THE UNITED STATES WHO HAVE PAID GOOGLE FOR ADVERTISING PURSUANT TO GOOGLE’S ADWORDS PROGRAM WHO (A) BECAME ADWORDS ADVERTISERS BETWEEN JUNE 1, 2005 AND FEBRUARY 28, 2009, INCLUSIVE, AND WHO WERE CHARGED MORE THAN THEIR PER DAY DAILY BUDGET ON ANY DAY DURING THAT TIME PERIOD; OR (B) PAUSED THEIR ADWORDS ADVERTISING CAMPAIGNS ON ANY DAY DURING THE PERIOD FROM JANUARY 1, 2002 TO FEBRUARY 28, 2009, INCLUSIVE, AND DURING THE SAME BILLING PERIOD WHEN THEIR ADWORDS ADVERTISING CAMPAIGNS WERE PAUSED, WERE CHARGED MORE THAN THE PRODUCT OF THEIR PER DAY DAILY BUDGET TIMES THE NUMBER OF DAYS THAT SUCH CLASS MEMBERS’ ADVERTISING CAMPAIGNS WERE NOT PAUSED DURING THAT BILLING PERIOD
PLEASE READ THIS NOTICE CAREFULLY AND IN ITS ENTIRETY. YOUR RIGHTS MAY BE AFFECTED BY PROCEEDINGS IN THIS LITIGATION. IF YOU ARE A CLASS MEMBER, YOU MAY BE ENTITLED TO RECEIVE BENEFITS PURSUANT TO THE PROPOSED SETTLEMENT DESCRIBED HEREIN.
EXCLUSION DEADLINE: REQUESTS FOR EXCLUSION FROM THE CLASS MUST CONTAIN THE INFORMATION SET FORTH BELOW AND BE ACTUALLY RECEIVED BY THE CLAIMS ADMINISTRATOR ON OR BEFORE JULY 14, 2009.
I. SUMMARY OF SETTLEMENT AND RELATED MATTERS
A. Purpose of this Notice
This Notice is given pursuant to Rule 23 of the Federal Rules of Civil Procedure and an Order of the Court, dated May 12, 2009. The purpose of this Notice is to inform you that the above-entitled action (“the Action”) has been certified as a class action and of the terms of a proposed settlement of the Action. This Notice describes rights you may have under the proposed settlement and what steps you may take in relation to this litigation. This Notice is not an expression of any opinion by the Court as to the merits of any claims or any defenses asserted by any party in this litigation, or the fairness or adequacy of the proposed settlement.
B.
Statement of Recovery to the Class
Pursuant to the settlement described herein, $20,000,000, in a combination of cash and AdWords Credits, have been created for the benefit of the Class. These funds have been placed in an interest-bearing escrow account.
A Class member’s distribution from the net Settlement Fund will be determined by a Plan of Allocation to be
approved by the Court. An explanation of how each Class member’s distribution will be calculated for purposes of the settlement is set forth in the proposed Plan of Allocation which is summarized in Part VI of this Notice below.
C. Statement of Potential Outcome of the Case
Google has denied, and continues to deny, each and all claims of wrongdoing against it and continues to assert defenses thereto, and has expressly denied any wrongdoing or legal liability out of any of the conduct alleged in the Action. Google denies that Representative Plaintiffs or the Class have suffered any damages or are entitled to any restitution. Representative Plaintiffs considered that there was a substantial risk that they and the Class might not have prevailed on their claims and that there were risks that they and the Class could have recovered substantially less than the settlement amount, if the case had been litigated to judgment.
The settlement was reached only after the parties conducted arduous arm’s-length negotiations over a period of two months. Representative Plaintiffs’ Counsel have determined that the settlement was fair, reasonable and adequate and in the best interest of the Class.
D. Statement of Attorney’s Fees and Expenses and Representative Plaintiffs’ Incentive Compensation Awards Sought
Representative Plaintiffs’ Counsel for the Class intend to apply for: attorneys’ fees of not more than $5,000,000, plus a proportionate share of the interest earned on the Settlement Proceeds, for reimbursement of expenses incurred in connection with the prosecution and settlement of this litigation, not to exceed $250,000; and for an incentive compensation award to the two Representative Plaintiffs, not to exceed $20,000 each.
E. Further Information
Further information regarding the litigation and this Notice may be obtained by contacting Representative Counsel
for the Class:
LESTER L. LEVY
WOLF POPPER LLP
845 Third Avenue
New York, NY 10022
RACHEL S. BLACK
SUSMAN GODFREY L.L.P.
1201 Third Avenue, Suite 3800
Seattle, WA 98101
MARC M. SELTZER
SUSMAN GODFREY L.L.P.
1901 Avenue of the Stars, Suite 950
Los Angeles, CA 90067-6029
II. NOTICE OF SETTLEMENT HEARING
NOTICE IS HEREBY GIVEN, pursuant to Rule 23 of the Federal Rules of Civil Procedure and an Order of the United States District Court for the Northern District of California (the “Court”) dated May 12, 2009, that a hearing (“Settlement Hearing”) will be held by the Court on September 14 2009 at 9:00 a.m., at the United States Courthouse, 280 South 1st Street, San Jose, California, 95113. The purpose of the Settlement Hearing will be, among other things: (1) to determine whether the proposed Settlement Agreement is fair, reasonable and adequate to the Class and should be approved by the Court and, therefore, whether the Action should be dismissed on the merits and with prejudice, and (2) to consider the reasonableness of an application by Representative Plaintiffs’ Counsel for payment of attorney’s fees and reimbursement of costs and expenses incurred in connection with the Action and for incentive compensation award to the Representative Plaintiffs.
The Court has certified a Settlement Class defined as: all persons and entities residing in the United States who have paid Google for advertising pursuant to Google’s AdWords program who (a) became AdWords advertisers between June 1, 2005 and February 28, 2009, inclusive, and who were charged more than their per day Daily Budget on any day during that time period; or (b) paused their AdWords advertising campaigns on any day during the period from January 1, 2002 to February 28, 2009, inclusive, and during the same billing period when their AdWords advertising campaigns were paused, were charged more than the product of their per day Daily Budget times the number of days that such Class Members’ advertising campaigns were not paused during that billing period. Excluded from the Class are Resellers, defined as persons or entities whose regular business activities include placing ads on Google’s AdWords program on behalf of otherwise unaffiliated persons or entities.
III. BACKGROUND OF THE ACTION
AdWords is a global advertising program offered by Google. This Action concerns Google’s billing practice for its AdWords program.
On May 4, 2006, Representative Plaintiffs filed their Second Amended Class Action Complaint, which is the operative complaint in the Action, which alleges five causes of action: (1) Breach of Contract; (2) Breach of the Implied Covenant of Good Faith and Fair Dealing; (3) Violations of Cal. Bus. & Prof. Code § 17200, et seq. (“UCL”); (4) Violation of Cal. Bus. & Prof. Code § 17500, et seq. (“FAL”); and (5) Unjust Enrichment. In their Complaint, the Representative Plaintiffs sought damages, restitution, and injunctive relief to remedy Google’s practice of (1) charging its AdWords advertisers up to 120% of their per day daily budget on any given day (Plaintiffs’ “120% claims”); and (2) charging AdWords customers who paused their campaigns more than their per day Daily Budget times the number of days their campaigns were not paused during the billing period (Plaintiffs’ “pausing claims”).
Google filed four separate motions for partial summary judgment. The Court dismissed the Representative Plaintiffs’ Second and Fifth Causes of action for breach of the implied covenant of good faith and fair dealing and unjust enrichment. Google also successfully argued that its practice of charging AdWords Advertisers up to 120% of their daily budget on any given day does not, in and of itself, constitute breach of contract. The Court held that triable issues of fact existed as to whether Google’s practice of charging up to 120% of an AdWords Advertiser’s per day Daily Budget violates the UCL and FAL and whether Google’s pre-September 2006 pausing practices constitute a breach of contract.
IV. BACKGROUND OF THE SETTLEMENT
Google has denied all claim of wrongdoing or liability in the Action. The Settlement Agreement is not and shall not be construed or deemed to be evidence or an admission or a concession on the part of Google of any fault or liability or damages whatsoever, and Google does not concede any infirmity in the defenses which it has asserted in the Action.
Counsel for the parties conducted extensive settlement negotiations to achieve the settlement described herein. The settlement was reached only after the parties conducted arduous arm’s-length negotiations and after the parties conducted extensive pre-trial discovery. During the course of this Action, Google produced hundreds of thousands of pages of documents, responded to multiple interrogatories, and Google employees testified at deposition. In addition, Representative Plaintiffs produced documents to Google, responded to interrogatories, and testified at deposition.
In determining to settle the Action, Representative Plaintiffs and Representative Plaintiffs’ Counsel have taken into account the substantial expense and length of time necessary to prosecute the litigation through complete pretrial discovery, trial, post-trial motions and likely appeals, taking into consideration the significant uncertainties in predicting the outcome of this complex litigation. Representative Plaintiffs’ Counsel believes that the settlement described herein provides substantial benefits to the Class. Based on their consideration of all of these factors, Representative Plaintiffs and Representative Plaintiffs’ Counsel have concluded that it is in the best interests of the Class to settle the Action on the terms described herein, subject to the approval of the Court.
Representative Plaintiffs recognized the uncertainty and risk of the outcome of any litigation, especially complex litigation such as this, and the difficulties and risks inherent in the trial of such an action. Representative Plaintiffs desired to settle the claims of the Class against Google on the terms and conditions described herein which provide substantial and immediate benefits to the Class. Representative Plaintiffs’ Counsel deems such settlement to be fair, reasonable and adequate to, and in the best interests of, the members of the Class.
Google, while continuing to deny all allegations of wrongdoing or liability, desired to settle and terminate all existing or potential claims against it without in any way acknowledging fault or liability. During the course of the litigation, Google, in addition to denying any liability, disputed that Representative Plaintiffs and the Class were damaged by any wrongful conduct on its part. The settlement provides immediate and substantial benefits to the Class and avoids the risks that liability or damages might not be proven at trial.
THE COURT HAS NOT FINALLY DETERMINED THE MERITS OF REPRESENTATIVE PLAINTIFFS’ CLAIMS OR THE DEFENSES THERETO. THIS NOTICE DOES NOT IMPLY THAT THERE HAS BEEN OR WOULD BE ANY FINDING OF VIOLATIONS OF LAW OR THAT RECOVERY COULD BE OBTAINED IN ANY AMOUNT IF THE ACTION WERE NOT SETTLED.
V. TERMS OF THE SETTLEMENT
In full and complete satisfaction of the claims which have or could have been asserted in this Action, and subject to the terms and conditions of the Stipulation, Google has paid $20,000,000 into escrow on behalf of the Class (the “Settlement Proceeds”), which has been earning interest since on or about March 31, 2009. The Settlement Proceeds, which are inclusive of any Fee and Expense Award and incentive compensation award to Representative Plaintiffs, shall be distributed by Google (with respect to AdWords Credits) and the Claims Administrator in accordance with the terms of the Plan of Allocation described below.
The settlement will release Representative Plaintiffs’ and Class Members’ Released Claims against the Google. The Released Claims are defined as: any and all claims, demands, actions, causes of action, rights, offsets, suits, damages, lawsuits, liens, costs, losses, expenses or liabilities of any kind whatsoever, for any relief whatsoever, including monetary, injunctive or declaratory relief, or for reimbursement of attorneys’ fees, costs or expenses, which the Representative Plaintiffs or any Member of the Class which were or could have been asserted based on the allegations set forth in the complaints filed by the Representative Plaintiffs in the Action, specifically including any and all claims based on a Class Member being charged more than his, her, or its Daily Budget.
Upon the Effective Date of the settlement, the Representative Plaintiffs and Class Members on behalf of themselves, their heirs, executors, administrators, successors, assigns, employees, officers, directors, attorneys, representatives, affiliates, agents, and any persons or entities they represent, shall be deemed to release and forever discharge Google from all Released Claims, and shall forever be barred and enjoined from prosecuting, commencing, instituting or asserting all or any of the Released Claims in any action or other proceeding in any court of law asserting all or any of the Released Claims in any action or other proceeding in any court of law or equity, arbitrational tribunal, administrative or other forum, whether directly, representatively, derivatively, or in any other capacity against Google.
If the settlement is approved by the Court, all claims which have or could have been asserted in the Action will be dismissed on the merits and with prejudice as to all Class Members and all Class Members shall be forever barred from prosecuting a class action or any other action raising any Released Claims against Google.
The settlement will become effective at such time as Final Judgment entered by the Court approving the settlement shall become final and not subject to appeal (the “Effective Date”).
VI. PLAN OF ALLOCATION OF SETTLEMENT FUND AMONG CLASS MEMBERS
1. The $20,000,000 settlement and the interest earned thereon are the “Settlement Proceeds.”
2. Upon final approval of the settlement by the Court and the satisfaction of the other conditions to the effectiveness of the Settlement, the Settlement Proceeds will be allocated under the Court’s direction and supervision, as follows:
a. To pay the fees, expenses and costs of Representative Plaintiffs’ Counsel as and to the extent allowed by the Court;
b. To pay an incentive compensation award to each Representative Plaintiff to the extent allowed by the Court; and
c. To pay all costs and expenses reasonably incurred in connection with the preparation and filing of tax returns and the payment of taxes on the interest earned on the Settlement Proceeds, including all taxes and tax expenses.
3. Subject to the approval by the Court of the Plan of Allocation described below, the balance of the Settlement Proceeds remaining after the payment of the foregoing fees, costs, expenses and taxes (the “Net Settlement Proceeds”) shall be distributed in the form of cash or AdWords Credits as set forth below, to Class members who have not requested exclusion from the class in accordance with the instructions contained in this Notice. The following methodology shall be used to calculate the distribution to each Class member:
(Class Member’s Total Overcharges) x (Net Settlement Proceeds)
sum total of Estimate of all Class Members’ Total Overcharges
a. “Net Settlement Proceeds” means the remaining balance of the Settlement Proceeds, including all interest earned thereon, following payment of any Fee and Expense Award as allowed by the Court.
b. “17200 Overcharge” means the dollar amount that a Class Member, who signed up for AdWords between June 1, 2005 and February 28, 2009, was charged by Google in excess of his, her, or its per day Daily Budget, the first month such overcharge occurred.
c. “Overcharge” means to charge an AdWords Advertiser more than his, her, or its per day Daily Budget on any given day.
d. “Pausing Overcharge” means the dollar amount that Google charged a Class Member, who paused his, her, or its campaign for any amount of time in a billing period, in excess of the product of the Class Member’s per day Daily Budget times the number of days that the campaign was not paused during the same billing period, at any time during the period between January 1, 2002 and February 28, 2009, inclusive.
e. “Total Overcharges” means, for each Class Member, the sum of his, her, or its 17200 Overcharges and Pausing Overcharges, less any Overcharges that are duplicative of the Pausing Overcharges.
f. “Claims Administrator” means Gilardi & Co. LLC.
g. For each Class Member who has a balance due on his, her, or its AdWords account as of the Class Member Distribution Calculation Date that is equal to or greater than that Class Member’s Distribution (defined as “Active AdWords Advertisers”), Google will issue AdWords Credits in the amount of such Class Member’s Distribution within ten business days of the Class Member Distribution Calculation Date. At the time of distribution, Google will notify each Class Member who is an Active AdWords Advertiser who has a balance due on his, her, or its AdWords account as of the Class Member Distribution Calculation Date that is less than such Class Member’s Distribution that they may elect to receive cash in lieu of AdWords Credits by contacting Google via email. To make such an election, the Active AdWords Advertiser must notify the Claims Administrator within forty days of the Class Member Calculation Date via email or in writing, including the following information: (1) name of Class Member; (2) AdWords account(s) number; (3) email address associated with AdWords account; (4) mailing address. The request must be emailed to the Claims Administrator at the following email address: claims@adwordscustomersettlement.com , or sent to the Claims Administrator at the following address:
CLRB Hanson LLC et al. v. Google Class Action Settlement
c/o Gilardi & Co. LLC P.O. Box 808054
Petaluma, CA. 94975-8054
Each Active AdWords Advertiser who makes such an election before the designated deadline shall receive that portion of the Class Member’s Distribution that is in excess of the balance due on his, her, or its AdWords account in cash.
h. The Claims Administrator will issue checks to all Class Members who are not Active AdWords Advertisers, in the amount of each Class Member’s Distribution. To the extent, at the conclusion of efforts to make distributions to Class Members, there remains any undistributed portion of the Net Settlement Proceeds, it shall be disposed of pursuant to the instructions of Representative Plaintiffs’ Counsel, with approval of the Court. Under no circumstances shall the Net Settlement Proceeds, or any portion thereof, be paid or otherwise revert to Google following the Effective Date of the Settlement.
i. The computation of each Class Member’s Distribution shall be made by Google or the Claims Administrator, and the data supporting such computation shall be supplied to the Claims Administrator. Payment pursuant to the Plan of Allocation set forth above shall be conclusive against all Class Members. No Person shall have any claim against Representative Plaintiffs’ Counsel, the Claims Administrator or other agent designated by Representative Plaintiffs’ Counsel, Google, or Google’s Counsel based on the distributions made substantially in accordance with the Settlement Agreement, the Plan of Allocation, or further orders of the Court.
4. If the proposed Settlement is approved by the Court, the Court will enter a final judgment (the “Judgment”) which will:
a. Dismiss the Litigation against Google with prejudice, and without costs;
b. Adjudge that Representative Plaintiffs and each Class Member, except those members of the Class who have previously timely and validly requested exclusion from the Class, shall be deemed conclusively to have released the Released Claims (as described above) against Google. Notwithstanding that Representative Plaintiffs or any Class Member may hereafter discover facts in addition to or different from those which Representative Plaintiffs and Class Members now know or believe to be true with respect to the Litigation and Released Claims or to the subject matter of the release, plaintiffs and each Class Member shall be deemed, upon the Effective Date of the Settlement, to fully, finally and forever settle and release any and all Released Claims as against Google;
c. Bar and permanently enjoin Representative Plaintiffs and each Class Member, except those members of the Class who have timely and validly requested exclusion from the Class, from prose-cuting any Released Claims against Google; and
d. Reserve jurisdiction, without affecting the finality of the Judgment entered, over:
(i) Implementation of the Settlement and any award or distribution of the Settlement Proceeds, including interest thereon;
(ii) Disposition of the Settlement Proceeds;
(iii) Hearing and determining Representative Plaintiffs’ Counsel’s appli-cations for attorneys’ fees, costs, interest, and expenses (including fees and costs of experts and consultants) and for an incentive compensation award for Representative Plaintiffs;
(iv) Enforcing and administering the Settlement, including any releases given in connection therewith; and
(v) Other matters related to the foregoing.
VII. RIGHTS OF CLASS MEMBERS
The Court has certified this action to proceed as a class action pursuant to Rules 23(a) and 23(b)(3) of the Federal Rules of Civil Procedure. If you are not a Reseller, you are a member of the Class if: you reside in the United States, have paid Google for advertising pursuant to Google’s AdWords program and either (a) became an AdWords advertiser between June 1, 2005 and February 28, 2009, inclusive, and were charged more than your per day Daily Budget on any day during that time period; or (b) paused your AdWords advertising campaign on any day during the period from January 1, 2002 to February 28, 2009, inclusive, and during the same billing period when your AdWords advertising campaign was paused, were charged more than the product of your per day Daily Budget times the number of days that your AdWords advertising campaign was not paused during that billing period. Class members have the following options:
A. If you wish to remain a member of the Class, you may share in the proceeds of the Settlement. Class Members will be represented by Representative Plaintiffs and Representative Plaintiffs’ Counsel, unless you enter an appearance through counsel of your own choice at your own expense. You are not required to retain your own counsel, but if you choose to do so, such counsel must file an appearance on your behalf on or before July 14, 2009, and must serve copies of such appearance on the attorneys listed below.
B. If you do not wish to remain a member of the Class, you may exclude yourself from the Class by following the instructions below. Persons who exclude themselves from the Class will NOT receive any share of the Settlement Proceeds and will NOT be bound by the Settlement.
C. If you object to the Settlement, the Plan of Allocation, or to Representative Plaintiffs’ Counsel’s application for attorney’s fees and expenses and for an incentive compensation award for Representative Plaintiffs, and if you do not exclude yourself from the Class, you may present your objections by following the instructions below.
VIII. EXCLUSION FROM THE CLASS AND SETTLEMENT
Each member of the class shall be bound by all determinations and judgments in this Action concerning the Settlement, whether favorable or unfavorable, unless such person files a written request for exclusion by first-class mail so that it is actually received by the Claims Administrator on or before July 14, 2009. Your rights against Google will be affected by this Settlement.
To be effective, any request for exclusion from the Class must be in writing and must include the name, email address, AdWords account number, and mailing address of the person seeking to opt out, the dates that the person was an AdWords Advertiser, and a statement that the person wishes to be excluded from the Class, and must be signed by or on behalf of the person so requesting exclusion and sent via first-class mail to:
CLRB Hanson LLC et al. v. Google Class Action Settlement
c/o Gilardi & Co., LLC
P.O. Box 808054
Petaluma, CA 94975-8054
IX. SETTLEMENT HEARING
At the Settlement Hearing, the Court will determine whether to finally approve this Settlement and dismiss the Action and the claims of Representative Plaintiffs and the Class. The Settlement Hearing may be adjourned from time to time by the Court without further written notice to the Class.
At the Settlement Hearing, any Class member who has not filed a proper request for exclusion from the Class may appear in person or by counsel and be heard to the extent allowed by the Court in opposition to the fairness, reasonableness and adequacy of the Settlement, the Plan of Distribution, or the application of Representative Plaintiffs’ Counsel for an award of attorney’s fees and expenses and for an incentive compensation award to Representative Plaintiffs, provided, however, that in no event shall any person or entity be heard in opposition to the Settlement, the Plan of Distribution, or Representative Plaintiffs’ Counsel’s application for attorney’s fees and expenses and for an incentive compensation award to Representative Plaintiffs, and in no event shall any paper or brief submitted by any such person be accepted or considered by the Court, unless, the objection is filed with the Court and served on Representative Plaintiffs’ Counsel and Google’s Counsel so that it is received no later than July 14, 2009. Any such objection shall include all briefs or other papers to be considered by the Court, and must include the name and address of the person and the dates that the person was an AdWords Advertiser, and must be
served to Representative Plaintiffs Counsel at the following addresses: and upon counsel for Google:
LESTER L. LEVY
WOLF POPPER LLP
845 Third Avenue
New York, NY 10022
RACHEL S. BLACK
SUSMAN GODFREY L.L.P.
1201 Third Avenue, Suite 3800
Seattle, WA 98101
Daralyn Durie
Durie Tangri Lemley Roberts & Kent
332 Pine Street, Suite 200
San Francisco, CA 94104
and said objections, papers and briefs must be filed with the Clerk of the Court, showing due proof of service upon Representative Plaintiffs’ Counsel and counsel for Google.
X. ATTORNEY’S FEES AND EXPENSES
At the Settlement Hearing, or at such other time as the Court may direct, Representative Plaintiffs’ Counsel will apply to the Court for an award of attorney’s fees from the Settlement Proceeds in an amount not exceeding $5,000,000, plus a proportionate share of the interest earned on the Settlement Proceeds, and for reimbursement of their costs and expenses, not to exceed $250,000; and for a incentive compensation award to the two Representative Plaintiffs, not to exceed $20,000 each. Representative Plaintiffs’ Counsel, without further notice to the Class, may subsequently apply to the Court for fees and expenses incurred in connection with administering this Settlement and distributing the Settlement proceeds to the members of the Class.
XI. FURTHER INFORMATION
For a more detailed statement of the matters involved in this Action, reference is made to the pleadings, to the Settlement Agreement, to the Orders entered by the Court and to the other papers filed in the Action, which may be inspected at the Office of the Clerk of the United States District Court for the Northern District of California, San Jose Division, United States Courthouse, 280 South 1st Street, San Jose, California, 95113, during regular business hours.
ALL INQUIRIES CONCERNING THIS NOTICE OR THE PROOF OF CLAIM FORM BY CLASS MEMBERS SHOULD BE MADE TO THE CLAIMS ADMINISTRATOR. PLEASE DO NOT CONTACT THE COURT OR THE CLERK’S OFFICE FOR INFORMATION.
Dated: June 9th, 2009
____________________________________
James W. Ware
UNITED STATES DISTRICT JUDGE
Google has begun promoting their advertising solutions in a more comprehensive manner through a fictional ad campaign for the Google Pet Stick.
Google Stick Campaign
On the Google for Advertisers site Google asks “How Can Google Accelerate Your Business?”
Google for Advertisers
Google answers the question by providing potential advertisers with links to seven informational subcategories: Online, TV, Mobile, The Marketing Cycle, Get Started, Stay in Touch and My Toolkit.
This new Google advertising campaign clearly attempts to position Google as much more than just a search engine and search engine advertising agency.
Google had $21.8 Billion in 2008 revenue 99% of which comes from advertising.
It been estimated Google has between 1.0 million and 1.5 million advertising clients worldwide.
With 1.5 million advertisers, Google’s average annual revenue per advertiser would be roughly $14,333.33.
Dividing $14,333.33 average annual spend by 365 days yields an average of $39.27 spent per day per advertiser.
This in turn suggests the average Google advertiser spends $1.64 per hour 24 hours a day 7 days a week.
Google handles 8 Billion searches each month now or approximately 266,666,667 million searches a day.
By combining the previous figures with the average Google property visitor session length and page views couldn’t we then also extrapolate what percentage of advertisers ads are clicked on daily as well as what Google’s average income per click is?
I will have to do more research to see if I can come up with more solid numbers.
A week ago I began using the new Google Adwords Updated Interface Beta.
The new interface has more efficient navigation and quicker page load time than the previous Adwords interface.
Adwords Professionals who manage multiple client accounts from with their My Client Center dashboard will appreciate the new level of performance their new dashboard delivers.
Adwords advertisers who use also Google Analytics will see how the two Google applications could one day become a single unified communications dashboard.
Adwords Account 2.0 lets the Adwords advertiser drill down more quickly into their account with fewer keystrokes through a drop down tool box within account tabs.
Google Adwords Beta Campaigns Tab
Adwords Campaigns Tab
Google Adwords Beta Reporting Tabs
Adwords Reporting Tabs
Google Adwords Beta Tools Tabs
Adword Tools Tab
Google Adwords Beta Billing Tabs
Billing Tab
Google Adwords Beta My Account Tabs
My account Tab
Advertisers will find the same layout and information available from within their new Reporting, Tools, Billing and My account sections as they found in their previous Adwords account.
The Home and Campaign tabs are where Adwords Advertisers will experience account usability improvements.
Within the Campaign options field advertisers will be able to display their account performance data with either one or two performance metrics.
Adwords Campaign Graph Options
Single Campaign Metric
Adwords Campaing Options Metrics
Two Campaign Metrics
This new level of account data visualization should help advertisers more clearly understand how their campaigns are performing.
Again at the Ad Group view level, one or two performance metrics are available for display while the “Active” status at both the Campaign and Ad Group has been changed to “Eligible.”
Adwords Ad Group Beta
Within the Keyword tab there are two new types of keyword status “Eligible” or “Low Share of Voice.”
Ad Groups Keywords
Adwords Networks are also available for campaigns from a tab within the account.
Adwords Networks
Overall, this latest version of Adwords account management lets Google advertisers get to and act on their data more quickly and with less effort than anytime before.
If targeting local and mobile search advertising is the future growth drivers for search advertising providers, then Google and its Adwords geo-targeting features are in the driver’s seat when compared to its three closest search advertising rivals Yahoo, Microsoft and Ask.com.
Below I outline each providers’ offerings not according to their search advertising market share but instead according to their level of geotargeted advertising product development.
Google’s advertising product and its geo-targeting capabilities have one distinct yet obvious feature the other’s lack:
An actual map for geo-targeting the location of your ads and where they will be shown!
Google Search Advertising Country Geotargeting
With Google Adwords, advertisers can target their ads one country at a time through Google’s Country Geotargeting tab, or choose to bundle their ads for display in multiple countries at once with Adwords Bundle Geotargeting feature.
Google Search Advertising Bundle Geotargeting
Google Search Advertising Bundle Geotargeting
Google Search Advertising Metro Geotargeting
Google Adwords advertisers who advertise in specific markets nationally or regionally can target their ads by metropolitan area or by city.
Although not referenced, Google’s metropolitan area targeting looks slightly similar to the Designated Market Area system developed by Nielsen Media Research which incorporates Nielsen’s broadcast media markets and distribution scheme.
For its City geotargeting option, Google surrounds the target city with a square.
Google Search Advertising Custom Geotargeting
Google custom geotargeting by far provides the highest level of geotargeting available from any search advertising provider.
Custom geotargeting lets advertisers create their own custom advertising distribution area within any market.
Google search advertisers can simply point and click three or more points on their advertising map and Google does the rest for them – creating a custom advertising distribution area through latitude and longitude coordinates.
How do the other search advertising providers’ geo-targeting features stack up compared with Google’s?
Yahoo and Ask both offer advertising geo-targeting options but both to a lesser degree.
Yahoo Search Advertising Geotargeting
Yahoo offers geotargeting to it advertisers by account market area and specific regions. Account market area is established by the advertising account holder when the open their account. Both account market area and specific region areas are organized by country, state, province or territory.
The Yahoo specific region feature geotargets its advertising through the Designated Market Areas system licensed from Nielsen Media Research.
Yahoo Search Advertising Geotargeting Mapview
Where is the Yahoo Search Advertising Geotargeting Map?
Yahoo offers a Map View tab of specific regions geotargeted by its advertisers yet I haven’t ever been able to view an actual Yahoo map showing where my advertising has been geo-targeted and placed.
I can’t imagine why Yahoo search marketing would place a “Map View” tab in their Campaign settings geo-targeting page yet not actually provide a map view.
Ask Search Advertising Geotargeting
Ask provides its advertisers with Location targeting which is also based on Nielsen’s Designated Market Area system.
Ask doesn’t provide a map showing advertisers locations of their geo-targeted advertising.
However, and to its credit – Ask does provide a geotargeting feature direct marketers like myself would like to see from other search advertising providers like Google Adwords – Postal Code targeting.
Postal Code Targeting or Zip Code targeting here in the US would allow direct marketers and brands alike another level of advertising targeting, delivery and thus control.
At this point you may be wondering why I chose to cover Microsoft’s adCenter search advertising geotargeting product last even though it has a larger share of the search market than Ask.
Why have I listed Microsoft’s advertising geotargeting product development last?
Because Microsoft’s search advertising product does not offer its advertisers geotargeting options let alone any other kind of geographic ad targeting.
Microsoft Search Advertising Geotargeting
Will Microsoft ever offer advertising geo-targeting features to its advertisers?
If not, why?
While Microsoft is still trying to get its arms around Yahoo and its share of the online search and display advertising market, Google has taken one step to closer to consolidation of the online advertising market with the recent EU approval of their DoubleClick acquisition.
With its acquisition of DoubleClick and its roughly 60% share of the online display advertising market, Google has now created a dominant market share position in both the online display and search advertising markets.
Google’s challenge now remains vertical integration in both markets – greater penetration of search advertising sales within the online brand advertising market and deeper penetration within the small to medium size publishing segment within the online display advertising market.
To achieve its objectives in the online display advertising market, Google has announced its new service called the Google Ad Manager.
From the official Google Blog:
“Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.”
The Google Ad Manager will both allow the small to medium size publisher to greater optimize its advertising inventory yield through access to advertising inventory tools previously only available through DoubleClick while also furthering Google’s pursuit to better serve its primary market – small to medium size businesses – now through the small to medium size publisher.
The Google Ad Manager Service:
After reading coverage today in both the San Francisco Chronicle and the LA Times about how PayPal pulled their ads from Google, I ran a couple of searches in Google and found the following search results ironic.
eBay doesn’t appear to be running ads any longer for eBay brand terms or the millions of other search terms they normally advertised under. However, their PayPal unit either directly or indirectly through affiliates is still advertising on searches for Google Checkout.
As of May 27, 2006:
According to Google:
Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site’s directory, or on other relevant search pages. Our global search network includes Google Product Search and Google Groups and the following entities:
America Online (AOL)
AT& T Worldnet
Ask
Compuserve
Earthlink
Netscape
Shopping.com
Google Adwords allows advertisers to target Google searches, their search network partners and their content network at the campaign level under the “Edit Campaign Settings” tab.
Every campaign and keyword performs differently.
I have found measuring the performance of each is necessary to successfully managing keywords let alone campaigns.
Search Marketing Communications 
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