I have now bought over 1 billion Google AdWords ads.
As such, I am founding the Google Billion AdWords Club.
Run a billion Google ads, join the club.
An email with Microsoft / App in the subject line generated the following Adwords ad from Microsoft’s Bing no less…
Bing Search Local – Oklahoma City Mediterranean Restaurants. Reviews & Maps Of Local Restaurants
To both Microsoft’s and Google’s credit, the email body contained the word “Apple” which I guess could loosely be construed to mean… “I am hungry and I want to eat Mediterranean food?!”
One problem though – in this particular case the keyword “Apple” referred to computers not fruit.
Both search media and search advertisers still have further to go before they can predictively decode and match which context determines where their keyword ads will be shown.
Learn the new AdWords interface from from the Google team that built it.
Ariel Bardin, Product Management Director for the new AdWords interface will host a final instructional webinar on August 20, 2009 At 9:30 PDT.
Webinar attendees will learn how to manage their accounts using the new interface and how to make use of the new features.
Bardin will close the webinar with a Q&A session where Adwords users can get their questions answered by the new AdWords interface team.
Participants can submit in advance the questions they would like most to have answered.
Webinar attendees can also vote for the questions already submitted they want to have answered.
With twelve days until the final New Adwords interface webinar, 226 people have submitted 94 questions and cast 830 votes.
Sign up here for the final Adwords interface webinar.
iGoogle has a large number of gadgets available for use within iGoogle accounts.
Google account holders can search for gadgets to add to their iGoogle home page from ten different categories.
Google gadget categories to select from:
* Fun & Games
…and the newest Gadget category: * Editor’s picks.
I focus on several areas of interest while working online and I have used Google’s gadget search to locate gadgets for making my work easier.
A search for gadgets under Adwords produces four page of results.
I found an Adwords gadget I like and recommend called the Adwords Composer Tool.
Once added to your iGoogle page, Google users can create and then test whether or not their Adwords ads meet Google text ads maximum characters per line criteria.
Each line of Google text ads allows the following maximum number of characters:
Ad Title: 25 characters
Ad Description Line 1: 35 characters
Ad Description Line 2: 35 characters
Ad Display URL: 35 characters
Ad Destination URL: 1,024 characters
With the Adwords Gadget, Adwords advertisers can compose mock ads without having to log in to their Google Adwords account.
It would be great if Google would add an ad composition tool to their set of Google Adwords Tools and then make it available externally like they when they created their “Adwords External Keyword Suggestion Tool“.
Until then, this Adwords ad composer gadget from Wisitech will do.
Adwords advertisers can also go to Wisitech’s web site to use the tool if they prefer.
Search Gadgets to add the Adwords Composer tool to your iGoogle account or visit Wisitech.com to find their Adword text ad composer tool along with the several other Adwords tools they offer.
As promised on the Inside Adwords blog, Adwords accounts are now showing Quality Score data for each ad and its keyword.
I first noticed the Quality Score data across all of my active accounts yesterday.
Each ad and keyword’s Quality Score shows its status – whether the ads are showing or not as well as its numeric Quality Score.
I have found Adwords Quality scores ranging from 9 down through 2.
I am not sure whether Adwords assigns a Quality Score of 10 to any ads and keywords performance. Nor am I sure whether they score any ad and keyword below 2.
If Adwords does, I haven’t yet found any examples to share.
Within the new Adwords Quality scoring system, ads and keywords which score 9 and 8 are considered “Great”.
Ads and keywords showing 7, 6 and 5 are “OK”.
Ads and their keywords with Quality scores of 4, 3 and 2 are considered “Poor”.
I have found examples of OK Quality Scores where the ad and its keywords weren’t being shown for numerous reasons.
Additionally, I have found examples of ads and their keywords being shown while still having a Poor Quality Score.
Having numeric Adwords Quality Scores for each ad and keyword will surely help Google Adwords deliver more relevant and targeted advertising while also helping their advertisers score more targeted search traffic.
97.5 million viewers on average watched Super Bowl XLII.
Advertisers paid $2,700,000 for a 30 second spot. The advertisers effectively paid .027 per impression to reach the second largest television audience ever recorded.
Only large brands or smaller ones betting the company can afford Super Bowl commercials.
An important question for any business contemplating making such a large one-time purchase is – what percentage of the audience is inactive? What percentage of the audience is unreceptive to my company and its offer?
80% inactive audience?
90% inactive audience?
99.99% inactive audience?
100% inactive audience?
More importantly, what percentage of the television audience is an active audience? An audience who will at some point now or in the future be interested in what I am selling let alone buy it?
100% active audience?
10% active audience?
1% active audience?
0% active audience?
It would be an interesting case study to see what amount – if any – Salesgenie.com recoups from its Super Bowl XLII brand messaging and offer investment.
Alternatively with the same $2,700,000, Salesgenie.com could have bought 2,700,000 active audience members @ $1.00 clicks through a Google Advertising Professional.
Even bidding and paying $5.00 a click, SaleGenie.com could have reached and connected with 540,000 American salesmen looking for leads.
I wonder how many sales people acted on their Super Bowl ad? 5 million? I doubt it. There probably aren’t 5 million sales leads buyers in the United States.
What are the odds they reached, fielded let alone converted 540,000 leads (.0055 of the entire Super Bowl audience) from their Super Bowl XLII ad?
Did SalesGenie.com advertising gamble beat the odds or get beaten by them?
As I mentioned in my last post, Google has begun taking additional steps to bridge the gap between web search traffic and their advertiser’s foot traffic.
In researching the different types of Local OneBox results found both here in the United States and abroad, I found an Adwords ad format I hadn’t yet seen – an Adwords Ad with a Google Maps icon embedded within the Google Adwords advertiser’s ad.
By adding Google Maps images to local advertisers ads, Google has simplified and reduced the searching online to visiting off line and in person to three steps.
Step 1. The search for local products or services : Oklahoma City Web Design
The search for “Oklahoma City Web Design” produced the usual sponsored links both those above the new 10 OneBox results and those found along the right rail. However, after closer inspection I noticed the second listing had a maps icon embedded in the ad.
Step 2. Local product or service providers advertisement selected. Selection factors could include brands or services offered and their convenience to the searcher.
Step 3. After placing a call to the advertiser to verify their products availability and price, the searcher can then complete the three step process from searching online to buying off line by then getting directions to the advertisers location through Google Maps.
By adding the Google Maps feature to local Google Adwords advertisers ads, Google has bridged the gap between web search traffic and foot traffic in a fresh, unique and beneficial way.
On numerous occasions I have typed in a domain only to be redirected to the site InStealthMode.com.
Today I found them after looking at my content placement report stats in my Google Adwords My Client Center account.
Of all the sites my ads appeared on yesterday, their Domain Ads had by far generated the largest number of impressions. However, Google doesn’t report “Domain Ads” at the domain level like each of the other content partners in my report. I can only assume Domain Ads is also http://www.domainads.com.
Based on the large number of impressions “Domains Ads” generated, they appear to control a large domain portfolio. This leads me to conclude they are a professional domainer.
The InStealthMode.com site promises to launch on July 7, 2007. (07-07-07)
Their WhoIs Record shows Centreville, VA based DreamSeller Inc. – In Stealth Mode as the registrant.
It would be helpful to advertisers for Google Adwords to parse out the domains within parked domain portfolios too when bundling reports of large quantities of impressions under one reseller like Domain Ads.