Adwords Max CPC Bid Simulator

I noticed in one of my Google Adwords accounts, their new Max CPC Bid Simulator doesn’t provide data on every keyword in an Ad Group.

Max CPC Bid Simulator

Max CPC Bid Simulator

I asked several Adwords Experts if they knew whether this was until more history data became available within the account or whether the tool didn’t have network level data to draw upon.

Any ideas why the Adwords Max CPC Bid Simulator doesn’t provide data for each keyword in an Ad Group?

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