97.5 million viewers on average watched Super Bowl XLII.
Advertisers paid $2,700,000 for a 30 second spot. The advertisers effectively paid .027 per impression to reach the second largest television audience ever recorded.
Only large brands or smaller ones betting the company can afford Super Bowl commercials.
An important question for any business contemplating making such a large one-time purchase is – what percentage of the audience is inactive? What percentage of the audience is unreceptive to my company and its offer?
80% inactive audience?
90% inactive audience?
99.99% inactive audience?
100% inactive audience?
More importantly, what percentage of the television audience is an active audience? An audience who will at some point now or in the future be interested in what I am selling let alone buy it?
100% active audience?
10% active audience?
1% active audience?
0% active audience?
It would be an interesting case study to see what amount – if any – Salesgenie.com recoups from its Super Bowl XLII brand messaging and offer investment.
Alternatively with the same $2,700,000, Salesgenie.com could have bought 2,700,000 active audience members @ $1.00 clicks through a Google Advertising Professional.
Even bidding and paying $5.00 a click, SaleGenie.com could have reached and connected with 540,000 American salesmen looking for leads.
I wonder how many sales people acted on their Super Bowl ad? 5 million? I doubt it. There probably aren’t 5 million sales leads buyers in the United States.
What are the odds they reached, fielded let alone converted 540,000 leads (.0055 of the entire Super Bowl audience) from their Super Bowl XLII ad?
Did SalesGenie.com advertising gamble beat the odds or get beaten by them?
Tags: Search Marketing
Search Marketing Communications 
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