What is the search audience?
Search Audience
What is wrong with this picture?
Posts Tagged ‘Search Marketing’
The Search Audience
December 12, 2010Answer: Logical Refutiation By Proving The Opposite
December 2, 2010Question: Why has it taken so long to finish my book?
Elenchus
How To Add Remarketing To Your Google Adwords Campaign
October 26, 2010Heard about “remarketing” but don’t quite yet know what it is?
Watch this video from Google to learn what remarketing is and how to enable remarketing within your Google AdWords account.
Highlights From The Google Think Real Estate Event
October 24, 2010Google recently hosted its Think Real Estate Event in New York.
From the Google Think Real Estate invitation:
Opportunities are arising to reach consumers using more efficient marketing tactics, connecting with audiences by leveraging new media platforms, and establishing new relationships with innovative solutions to drive your business forward.
Watch the following video to learn more from Google about the next trends in local and mobile search.
Google AdWords Certified Partner Status Achieved
October 21, 2010Happily today I received the following email from the Google Certified Partner team:
Google AdWords Certified Partner Status Achieved
I was one of the first people to achieve the Adwords Qualified Individual status shortly after the Google Adwords certification program was launched in 2005.
Adwords Qualified Individual
When the program first came out, there weren’t any ongoing testing and certification requirements.
AdWords has changed a lot since 2005 let alone since March 5, 2002 when I opened my first Adwords account!
For example, I don’t think Google had even initiated advertising on the “Content Network” now known as the Google Display Network when I was first certified in 2005.
I am glad to have once again achieved Google AdWords Certified Partner Status.
Google Webmaster Tools: Top 20 Site Keywords
October 8, 2010If you haven’t installed Google Webmaster Tools on your site, I highly recommend doing so.
Combined together – data from Webmaster Tools, Google Analytics and Google Adwords, provide actionable insight from three different and valuable perspectives.
After posting here for over 730 days in a row, I have decided to take a moment and reflect on what kind of traffic and results my site has produced during that time period.
Overall, I am happy with both my content product and the results it has produced.
However, going forward I want to apply all of theĀ insight and knowledge I have gained from having remained on task.
Since I didn’t start out with an editorial calender let alone a content plan when I began blogging , I thought I would use the Google Webmaster’s Tool Top 20 Site Keywords data to see what it is exactly I have been writing about for the last several years. I have a general idea, but Google’s data has specific ideas about the nature of my site.
Fortunately, the Top 20 Site Keywords tool reveals a theme consistent with my consulting practice focus vis-a-vis the keywords most often found and thus associated with this site.
Here are the top 20 keywords associated with the Search Marketing Communications domain and blog –
Top 20 Site Keywords SearchMarketingCommunications.com
Granted, without a formalized content planĀ – the subject matter found within this blog could be considered wide and not necessarily focused.
Going forward, I plan to continue writing about the above subjects while also covering some of the following topics not in any particular order –
Ad Agency Training
Advertising
Adwords
Analytics
Answers
Assist keywords
Audience
Brand
Branded
Brandless
Communications
Crowd source
Crowd words
Dialogue
Direct Marketing
Direct Response
Disengaged
Display
Distribution
eCommerce
Engaged
Friendship
Geolocation
Geotextual
Google Places
Image Ads
Keywords
Last click
Listening Campaign
Local
Location Extensions
Marketing
Medium
Mobile
Optimization
PPC
Questions
Real time search
Reception
Reporting
Rich Media
Schemas
Search
Search Engine Marketing
Search Engine Optimization
Search Funnels
SEO
Share of spend
Share of Voice
Social Search
TV
Word of Mouth
Next, I will generate a mind map of this blog’s editorial focus going forward.
This is a work in progress…
Audio Post
October 2, 2010?
August 24, 2010Seeing if I can post from my iPad without having to download additional apps….
I can type a post but not add images.
Back ToĀ Business
July 27, 2010After nearly two weeks on the road, I will be back in my office tomorrow.
After a great deal of reflection, I have decided to take a different course than the one I have been on for the last ten years.
Search Marketing Communications 
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