Archive for the ‘Google Webmaster Tools’ Category

Google Webmaster Tools: Top 20 Site Keywords

October 8, 2010

If you haven’t installed Google Webmaster Tools on your site, I highly recommend doing so.

Combined together – data from Webmaster Tools, Google Analytics and Google Adwords, provide actionable insight from three different and valuable perspectives.

After posting here for over 730 days in a row, I have decided to take a moment and reflect on what kind of traffic and results my site has produced during that time period.

Overall, I am happy with both my content product and the results it has produced.

However, going forward I want to apply all of the  insight and knowledge I have gained from having remained on task.

Since I didn’t start out with an editorial calender let alone a content plan when I began blogging , I thought I would use the Google Webmaster’s Tool Top 20 Site Keywords data to see what it is exactly I have been writing about for the last several years. I have a general idea, but Google’s data has specific ideas about the nature of my site.

Fortunately, the Top 20 Site Keywords tool reveals a theme consistent with my consulting practice focus vis-a-vis the keywords most often found and thus associated with this site.

Here are the top 20 keywords associated with the Search Marketing Communications domain and blog –

 

Top 20 Site Keywords SearchMarketingCommunications.com

Top 20 Site Keywords SearchMarketingCommunications.com

 

Granted, without a formalized content plan  – the subject matter found within this blog could be considered wide and not necessarily focused.

Going forward, I plan to continue writing about the above subjects while also covering some of the following topics not in any particular order –

Ad Agency Training

Advertising

Adwords

Analytics

Answers

Assist keywords

Audience

Brand

Branded

Brandless

Communications

Crowd source

Crowd words

Dialogue

Direct Marketing

Direct Response

Disengaged

Display

Distribution

eCommerce

Engaged

Friendship

Geolocation

Geotextual

Google Places

Image Ads

Keywords

Last click

Listening Campaign

Local

Location Extensions

Marketing

Medium

Mobile

Optimization

PPC

Questions

Real time search

Reception

Reporting

Rich Media

Schemas

Search

Search Engine Marketing

Search Engine Optimization

Search Funnels

SEO

Share of spend

Share of Voice

Social Search

TV

Word of Mouth

Next, I will generate a mind map of this blog’s editorial focus going forward.

This is a work in progress…

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Google Webmaster Tools Disconnect Between Data and Search Engine Results

August 14, 2010

Ever wonder why the search queries report in Webmaster Tools shows some keywords ranking  yet after searching for them they are nowhere to be found?

Google’e Matt Cutts provides a comprehensive answer to this question in the video below.

New Keywords Data Available From Google Webmaster Tools

November 11, 2009

Google Webmaster Tools is now providing a greater level of detail regarding the keywords most associated with a claimed site.

For instance, below are the most common keywords Google found when crawling this site – SearchMarketingCommunications.com.

The keywords reported here should reflect the subject matter of your site and your search audience‘s search intent.

Keywords Update in Google Webmaster Tools

Keywords Update in Google Webmaster Tools

I was surprised to discover after writing hundreds of blog posts that this site has remained relatively on topic vis-a-vis the keywords most used within this site: Google Search Marketing.

Google Sitemaps No Errors

October 4, 2009

In a previous post, I wrote about how I have had ongoing problems with this website and its traffic since I switched to WordPress.com’s domain mapping service.

I have added Google Webmaster Tools to this site to begin the process of diagnosing and correcting what problems may exist on this side of the server.

According to my Google Webmaster Tools account, my recent sitemaps.xml file resubmission appears to have been successful.

Google Sitemaps No Errors

Google Sitemaps No Errors

Although approximately half of my pages are being indexed by Google, I remain encouraged by the message above.

Indexed URLs Less Than Half of Total URLs

September 9, 2009

With having written a blog post every single day for over a year now, I have accumulated and published 556 unique articles for SearchMarketingCommunications.com via WordPress.

While all of my blog posts unique domains have been identified and crawled, less than half are appearing in Google’s index.

SiteMap

SiteMap

With no sitemap errors or warnings reported in my Google Webmaster Tools dashboard, I am somewhat perplexed why the percentage of my pages indexed is not 100%.

Sitemaps

Sitemaps

Granted, a 100% index rate may be rare but some of my other WordPress hosted sites are enjoying greater Google page indexing success rates like the example below.

Sitemaps

Sitemaps

What can I do to get all of this site’s pages indexed?

Google Webmaster Tools Crawl Stats

August 25, 2009

Switching from a WordPress subdomain to my own domain has proved to be much more expensive than the $10 annual domain mapping fee I pay WordPress.

I went from having hundreds of visitors daily to less than one hundred visitors a day.

Being in the business of traffic generation primarily through Google Adwords pay per click, the drop in “orgnanic” traffic proved to be quite frustrating.

I installed Google Webmaster Tools on this blog and verified the site as directed.

Several months passed and nothing changed.

I then decided to submit a reconsideration request which in turn got my domain mapping WordPress redirect resolved.

Yet, SearchMarketingCommunications.com continued to languish in Google’s search results barely registering 200 of my nearly 600 pages.

Yesterday,  I spent some time in my Google Webmaster Tools account and today I noticed my “Crawl Stats” jumped significantly from their average page crawl rate.

Google Webmaster Tools Crawl Stats

Google Webmaster Tools Crawl Stats

I am hoping this new average page crawl high will soon lead to a greater presence of my web site’s pages within Google’s search engine results pages.

Time will tell and so will my Google Webmaster Tools dashboard.

Google Webmaster Tools Reviews Actually Work

July 18, 2009

Several days ago I wrote about my frustration with WordPress.

I had moved my original WordPress domain to a new url  – SearchMarketingCommunications.com via their domain mapping service January 29th of this year.

To my dismay, I witnessed all of my Google search referrals vanish along with my WordPress domain from the Google search results.

To add insult to injury, my new domain went nearly six months without being re-indexed by Google even after authenticating and validating the new domain with Google Webmaster tools.

I contacted WordPress again and they said it wasn’t their fault the domain wasn’t in Google’s index.

Their response may have been intellectually sound, but it didn’t help me much.

I did however decide to take their advice and use Google Webmaster Tools message center to contact Google and ask for a review of my site.

To my surprise, in my Google Webnaster tools inbox I received the following message:

Google Webmaster Tools Reconsideration Request

Google Webmaster Tools Reconsideration Request

A Google site search for Search Marketing Communications also yielded 17 pages.

Google Index Search Marketing Communications

Google Index Search Marketing Communications

This is 17 more pages from my new site than were found in Google’s index yesterday.

Although I have several hundred pages in SearchMarketingCommunications.com – 17 pages in the Google index is better than none.

Googlebot crawl stats show its crawling two pages per average visit.

Googlebot Crawl Stats

Googlebot Crawl Stats

I expect to see the average number of pages crawled increase with each Googlebot return visit to my site.

Another way to verify whether or not a blog is receiving optimum distribution is to check whether or not its in Google’s Blog Search.

Based on the following Google blog search results, it appears a successful Google Webmaster tools reconsideration request into Google’s index also yields placement in Google blog search.

Google Blog Search Marketing Communications

Google Blog Search Marketing Communications

I am cautiously optimistic this entire site will soon be available in Google’s index.

If and when this occurs, I will be sure to report on the outcome here @SearchMarketingCommunications.com

Google Webmaster Tools Site Review Request Process

July 14, 2009

OK!

I have now officially had enough with the WordPress domain mapping and redirection service and its causing my WordPress blog to disappear from Google search results for going on six months now.

I asked for help again from WordPress several days ago and got the following response:

Wordpress Response

Wordpress Response

As you can see from the above, WordPress doesn’t think its part of the problem but instead suggests Google is the responsible party.

Having already verified my new mapped WordPress domain with Google Webmaster Tools some time ago, I can submit a reconsideration request from Google.

There aren’t any options for just asking Google – hey why isn’t my site in the Google index?

Google Webmaster Tools Reconsideration Request

Google Webmaster Tools Reconsideration Request

The presupposition with this particular request is a site isn’t in Google’s index because of something the site owner did – not what Google may or may not have done.

Reluctantly – I submitted the Google reconsideration request.

I had previously written WordPress about my experience and frustration with their lack of  documentation and the caveats of their domain mapping service.

A WordPress staff member “Tellyworth” did provide a general answer to my question about their service in the WordPress forums:

Timothy,

WordPress.com does a 302 redirect from all of your old URLs to the new domain, to notify Google and other search engines of the new location. We’ve determined that is the safest way to do it.

Using a 301 (permanent) redirect is faster, but it usually causes both the old and new URLs to completely vanish from Google results for several weeks or more.

302 redirects will mean that Google takes longer to use the new domain – sometimes months or more – but your old URLs will usually retain their position in the search results until then. And people who click on the old URLs are obviously redirected to the correct location.

Google Webmaster Tools has the following boiler plater response to Reconsideration requests:

Google Webmaster Site Review

Google Webmaster Site Review

Below I provided my description of how I followed both WordPress and Google instructions and yet nearly six months have passed without my site appearing in Google’s search results.

Google Webmaster Site Review Request

Google Webmaster Site Review Request

At this point I have concluded, WordPress’ domain mapping service is effectively a Google search traffic death sentence.