Posts Tagged ‘Google Adwords Campaign’

Using A Google Tags Offer As A Landing Page In A Google Adwords Campaign

January 5, 2011

Not sure whether this can be done or not but I am going to give it a try…

Google Tags Offer As Landing Page

Google Tags Offer As Landing Page

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Coming To Google AdWords Phone Extensions: AdWords Call Metrics

November 2, 2010

AdWords has introduced call metrics, a new feature that lets advertisers measure the number of phone calls generated by their AdWords campaigns.

This new AdWords Ad Extension is in BETA and will gradually become available to more advertisers over time.

Adwords Call Metrics

Adwords Call Metrics

What Call Metrics Is:

AdWords call metrics is a new feature that lets advertisers measure the number of phone calls generated by their AdWords campaigns. Using the technology behind Google Voice, call metrics creates a unique phone number for each AdWords campaign which is automatically inserted into an ad when it appears on Google.com, on both desktop computers & high-end mobile devices.

When a potential customer calls the number in an ad, AdWords notes that the call took place. Then, when an advertiser views their AdWords reports, they’ll see the number of calls they received and other metrics, including call duration.

Why should AdWords Advertisers Use Call Metrics?

With insight into how many calls their ads are generating, they’ll get a better understanding of the value that AdWords is bringing to their business. At the same time, featuring a phone number in an ad will give potential customers another way to reach advertisers.

More about Google AdWords New Phone Ad Extension – Call Metrics.

Ad Sitelinks Available For Any Google Adwords Campaign

June 24, 2010

From the Inside Adwords blog:

Back in November we launched Ad Sitelinks to help you get even better results from your top performing ads. Since then, we’ve seen advertisers experience huge gains with Ad Sitelinks, boosting their clickthrough rates on average by more than 30%. Today, we’re introducing a new one-line format that allows you to get the benefits of Ad Sitelinks for even more of your campaigns, including your more generic, unbranded campaigns.

What’s more, we’re also enabling the option to set up Ad Sitelinks for any campaign. This means that you don’t have to wait for your campaigns to pre-qualify before you can set up Ad Sitelinks.

When a user’s query matches a keyword in your Ad Sitelinks-enabled campaign, Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show the two-line or the one-line format based on the quality of that ad. Ads that currently qualify for the two-line format will not be affected by the addition of the new one-line format.

You should keep in mind that Ad Sitelinks is a campaign-level extension, so the links you create should be relevant to any ad in that campaign.

You’ll find the option to set up Ad Sitelinks in your Campaign Settings tab. It will appear as “Show additional links to my site” under the “Ad extensions” section.

I haven’t yet tested Ad Sitelinks in any of my Google Adwords campaigns – have you?