Bing Local Search Marketing… In Google

An email with Microsoft / App in the subject line generated the following Adwords ad from Microsoft’s Bing no less…

Bing Search Local –  Oklahoma City Mediterranean Restaurants. Reviews & Maps Of Local Restaurants

Bing Local Search Marketing in Google

Bing Local Search Marketing in Google

To both Microsoft’s and Google’s credit, the email body contained the word “Apple” which I guess could  loosely be construed to mean… “I am hungry and I want to eat Mediterranean food?!”

One problem though – in this particular case the keyword “Apple” referred to computers not fruit.

Bing Decision Engine

Bing Decision Engine

Both search media and search advertisers still have further to go before they can predictively decode and match which context determines where their keyword ads will be shown.

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