Archive for the ‘Google’ Category

The Google Billion AdWords Club

May 31, 2013

I have now bought over 1 billion Google AdWords ads.

One Billion Google AdWords Ads Placed - Tim Cohn | Billion AdWords Club

One Billion Google AdWords Ads Placed – Tim Cohn | Billion AdWords Club

As such, I am founding the Google Billion AdWords Club.

Run a billion Google ads,  join the club.

Tim Cohn Google Partner

The Search For Products Mirrors Demand

October 30, 2010

Indeed…

More from Google’s ThinkTech 2010 event in NYC on October 6, 2010 – Boost Your Signal!

Explicit Core Search Share: Not All Searches Are Created Equal

August 18, 2010

From comScore:

RESTON, VA, August 17, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. With the July 2010 qSearch data release, comScore will now be reporting “Explicit Core Search” results alongside its standard “Total Core Search” results in order to provide transparency around the impact of contextually driven searches. For a more detailed explanation behind this reporting enhancement, please refer to the following blog post: http://blog.comscore.com/2010/08/comscore_explicit_core_search.html

Explicit Core Search Share

Explicit Core Search Share

In general, comScore added the Explicit Core Search Share label to combat both Microsoft and Yahoo from inflating their search market share through inclusion of contextually generated searches – not search engine originated search queries – in their search market share claims.

You can’t blame Microsoft and Yahoo for trying to get their contextually generated searches counted within their search properties but then that wouldn’t be playing fair now would it?

Congratulations go to comScore for catching, announcing and reporting the distinction between the two types of searches in their rankings.

Google’s Approach To The New Age

May 22, 2010

“The mobile web is not the mobile web, the mobile web is the web.”

The following infographic is how Google perceives and classifies the web:

Google's Approach To The New Age

Google's Approach To The New Age

While Google acknowledges there are important and ascending areas of web usage – video, social and mobile – none will produce anything close to the revenue and profits for Google like search has.

Will Facebook Best Google?

May 15, 2010

It seems the more negative pieces that appear about Facebook’s plans to profit from its users privacy the more fluff pieces appear about how Facebook is instead going to somehow become the next Google.

For example – this piece in TechCrunch:

Will Facebook Dethrone Google

Will Facebook Dethrone Google?

I have grown tired of reading pieces like the TechCrunch article above that are written by people who obviously don’t know what they don’t know.

The answer to my headline’s question?

NO.

DoubleClick Ad Planner Overview

March 18, 2010

This overview of Google Ad Planner shows how it can help marketers find and target their audiences online.

For more information about Google Ad Planner visit http://www.google.com/adplanner.

Marketing Budget Changes: Where’s Social Media’s ROI?

March 13, 2010

More from eMarketer about Marketing Budget allocation shifts:

…even though marketers are on board with the idea that social is key to their overall strategy, many are sick of hearing about it. In addition to being one of the most important buzzwords, social media was considered the most annoying, with nearly 30% of executives tired of it. Twitter, specifically, got on the nerves of nearly 15% of respondents, and social networking rounded out the top three trends marketers were most tired of hearing about.

Regardless, social spending will increase. A separate survey of US marketing execs by Ad-ology indicated social tactics were the most likely to increase in 2010.

Marketing Budgets

Marketing Budgets

Surely executives growing tired of hearing about social media, social networking and the Twitter brand specifically doesn’t bode well for the nascent space or the Twitter brand’s monetization potential.

How can social media reconcile itself with the fact that marketing executives’ chief concern is Marketing ROI while social media and social networking have yet been able to deliver consistent measurable ROI to marketers?

I wonder how many executives have grown tired of hearing about Google and search engine marketing results?

The Four Truths About Moms & Search: How and Why Moms Search

February 17, 2010

Google, in partnership with BabyCenter, the leading global online parenting resource, has explored how marketers across industries can empower mothers through online channels.

BabyCenter’s insights can help businesses better utilize the Internet and search in their marketing programs targeting moms.

This webinar spotlights: BabyCenter’s 21st Century Mom and Googles The Four Truths About Moms & Search: How and Why Moms Search.

The Social Graph Isn’t A Search Killer

February 13, 2010

If the social graph ie., Facebook and its 400 million worldwide users – who’s size already dwarfs the entire U.S. internet audience – were a search killer then why does the group as a whole (120 million US users) run just three searches individually on Facebook per month?

Facebook Users

Facebook Users

According to comScore, Facebook.com originated 395 million searches from the U.S. during the month of January 2010 while Google users ran 14.1 billion searches in the U.S.

At their present 13% search growth rate per month, Facebook will catch Google’s 2% search audience growth rate at what point – sometime in the next century?

Not only does the math not add up but the reality is people are creatures of habit and as long Google continues to deliver noise free results while Facebook continues to be the place where it users go to get attention not answers the social graph will remain just that – a social graph not a search killer.

How I Got Here; Where Here Is…

January 18, 2010

The following is an introductory email I sent to a software company owner I met a couple days ago.

After having sent it, I realized the email summed up in a general way – how I got here and where here is (what I do).

Having been in the workforce since I was 10, I tried to just touch on the parts I believed would be of most interest to him and his business.

Dear Mr X,

I really enjoyed meeting you and talking about your career and business last night.

You are the first person I have ever met who admitted to being unemployable!

It wasn’t until I was in my mid 20s before I realized I probably wouldn’t ever be able to hold down a traditional 9 – 5 job. Getting up 4:00 AM all those years, buying and selling newspapers, dealing with customers directly and basically being my own boss at age 10 made me an entrepreneur long before I knew there was such a word.

The trick for me was finding opportunity here in Oklahoma beyond the oil and gas industry.

I experienced the oil and gas industry’s cyclicality first hand while working on an offshore drilling rig in the Gulf of Mexico (1981-1982).

After oil and gas prices plummeted in the early 80’s, I realized I no longer wanted my livelihood and opportunities tied to commodity prices.

It wasn’t until my mid 30s ((1995) that I got into the software business with one of Oklahoma’s
few software companies – Amcat.com

Oddly enough, I met the owner of Amcat while at a conference in Los Angeles. We were the only people in attendance from Oklahoma out of 500 business people from around the world.

In 1999 I won the contract to expand Amcat’s operations to Europe based on research I had done that
was confirmed by analysts from Datamonitor when we exhibited at a trade show in San Francisco.

The Datamonitor analysts confirmed the entry level Call Center market on the Continent and in the UK was untapped and thus under-served. Large 100 to 1,000 person call centers were the norm while few small to medium size business owners in Europe had yet to ever hear of or use computer telephony and predictive dialers to generate leads. The predictive dialer can double – even triple – lead production with half the telemarketing staff ( as few as four people). Business owners could pay for their new dialer with the savings from their reduced payroll expenses – and they did. Amcat’s first international office expansion became profitable within the first six months of operation.

My son Edward – who was with us last night – is a twin. His brother Phillip died in my arms on January 14, 2000.

Phillip’s unexpected death came shortly after I had completed my UK project. After his death, I vowed that I would never travel as much as I did then for business again.

I also decided I wanted to be able to run my consulting practice from anywhere in the world from the laptop computer I had used to open Amcat’s London based headquarters.

After several months of reflection, I decided the internet and search engines specifically were going to
be the wave of the future. As a consultant who only eats what he can sell, the premise and promise behind search engine technology was a dream come true – leads come in over the web instead of having to go out and get them!

As far as I was concerned, I had already done a lifetime’s worth of going door to door and pounding the pavement – I didn’t need any more practice.

Yahoo was both the internet and “search” market leader in early 2000. Not long thereafter, Yahoo started
embedding a new startup’s search technology (Google) to provide Yahoo’s audience with even better search results.

Once I discovered Google and the quality of its search results, I decided I was going to do everything in my power to understand how top of the page rankings were produced in order for me to master the search placement and positioning process. I knew with this knowledge in hand, I could then fulfill the promise of generating leads and sales over the internet for my consulting practice.

Luckily for me, Google didn’t tank!

Several years after Google came out with its advertising product – Google Adwords – they then came out with the Google Advertising Professionals credential which I earned. I was one of the first people worldwide to receive the Google Advertising Professionals designation.

I have been generating leads and sales online with Google Adwords ever since.

It wasn’t easy and didn’t come without a price, but I can now do in my sleep what use to cause me many sleeplessness nights.

What does any of this have to do with you and your business?

The web and Google / Yahoo / Bing search engines are how buyers research and shop potential vendors solutions now.

A business is either present with its message and link during a prospects search or it isn’t.

I help businesses discover where their prospects and buyers are searching and shopping for solutions
online and then I put their message links (website) there to initiate the transaction (leads or sales) process.

If you ever have an interest in gaining further insight or knowledge into how Google search works, let me know and I would be happy to talk to you and your team about it further.

Sincerely,

Tim Cohn