RESTON, VA, August 17, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. With the July 2010 qSearch data release, comScore will now be reporting “Explicit Core Search” results alongside its standard “Total Core Search” results in order to provide transparency around the impact of contextually driven searches. For a more detailed explanation behind this reporting enhancement, please refer to the following blog post: http://blog.comscore.com/2010/08/comscore_explicit_core_search.html
In general, comScore added the Explicit Core Search Share label to combat both Microsoft and Yahoo from inflating their search market share through inclusion of contextually generated searches – not search engine originated search queries – in their search market share claims.
You can’t blame Microsoft and Yahoo for trying to get their contextually generated searches counted within their search properties but then that wouldn’t be playing fair now would it?
Congratulations go to comScore for catching, announcing and reporting the distinction between the two types of searches in their rankings.