Personal data is not predictive.
Private Data Isn't Predictive
If private personal data were predictive, then public personal data would be predictive too.
Posts Tagged ‘Facebook’
Personal Data Is Not Predictive
February 1, 2012Facebook Page In Google Places Results
November 20, 2010I thought the following three pack of Google Places results was unusual but also quite instructive.
While there isn’t anything unusual about seeing Google Maps results appear in a list of local results within Google, I hadn’t ever seen anything other than Google Maps results there before.
I think presenting a Facebook page as part of the “Places” results is new.
Google Places Facebook Listing
In this particular example, the business owner has both a Facebook page and a Google Places page that appear in the results.
It looks like Google might have had to crawl the business owner’s Google Places page first to generate the Facebook link and result in the Google three pack.
Google Maps Facebook Link
Regardless of which came first – the Google Place account or the Facebook business page – the marketing possibilities for the yet as unlisted or unsearchable business are exciting.
If having a Facebook business page alone is enough to get listed in Google Places results, what is keeping all the small businesses without websites or directory listings from instead setting up a Facebook business listing and linking it to a Google Places account?
Facebook Experiment Ended
October 9, 2010I opened my Facebook account several years ago and today I effectively closed it.
Why?
The one or two friend requests I accepted lead to even more requests from people I wasn’t really interested in becoming acquainted or reacquainted with.
Although Facebook makes unfriending a difficult, labor intense process, I was able to strip my account down to its minimum requirements – a Name and Birthday.
This minimalist account data should end any future unwanted Facebook “friend” requests and thus my Facebook experiment.
DoubleClick Ad Planner Top 1000 Sites
May 26, 2010Google’s DoubleClick Ad Planner now publicly publishes their list of the Top 1000 sites on the web.
DoubleClick Ad Planner Top 1000 Sites
According to DoubleClick’s Ad Planner, Facebook is the most visited site on the web receiving 540 million visitors and a whopping 570,000,000,000 page views.
Doubleclick’s Top 1000 site’s list excludes adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites.
Visit the DoubleClick Ad Planner Top 1000 sites list at: http://www.google.com/adplanner/static/top1000/
Will Facebook Best Google?
May 15, 2010It seems the more negative pieces that appear about Facebook’s plans to profit from its users privacy the more fluff pieces appear about how Facebook is instead going to somehow become the next Google.
For example – this piece in TechCrunch:
Will Facebook Dethrone Google?
I have grown tired of reading pieces like the TechCrunch article above that are written by people who obviously don’t know what they don’t know.
The answer to my headline’s question?
NO.
One Trillion Display Ads “Received” in Q1 2010
May 13, 2010From comScore’s Ad Metrix:
U.S. Internet users received a record 1.1 trillion display ads during the first quarter, marking a 15-percent increase versus year ago. Total U.S. display ad spending in Q1 reached an estimated $2.7 billion, with the average cost per thousand impressions (CPM) equal to $2.48.
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)
Facebook Ranks as Top Display Advertising Publisher in Q1 2010
Popular social networking site Facebook.com led all online publishers during Q1 with 176 billion display ad impressions, representing 16.2 percent market share. Yahoo! Sites ranked second with 132 billion impressions (12.1 percent), followed by Microsoft Sites with 60 billion impressions (5.5 percent) and Fox Interactive Media with 53 billion impressions (4.9 percent).
Top 10 Online Display Advertising Publishers
AT&T Ranks as Top Display Advertiser in Q1 2010
AT&T led competitor Verizon as the top online display advertiser in Q1 with 26.3 billion impressions, accounting for 2.4 percent of display ads. Verizon held the second position with 21.9 billion (2.0 percent), followed by Scottrade Inc. with 16.4 billion (1.5 percent) Experian Interactive with 15.6 billion (1.4 percent) and Sprint Nextel Corporation with 10.1 billion (0.9 percent).
Top 10 U.S. Online Display Advertisers
The operative word relative to all the above comScore display advertising data is “Received”.
It seems to me the headline could have read “one trillion display ads delivered in Q1 2010″ but that wouldn’t have necessarily framed comScore’s position on the value of online display advertising as favorably.
Why Facebook Must Expand Its Footprint
April 26, 2010Without additional externally generated data points from sites reporting Facebook “likes”, its ability to extrapolate audience psychographics and woo new advertisers will be nil thus rendering Facebook’s ad inventory nothing more than online display advertising.
Proof Social Media Doesn’t Work: Analysts Reporting It Does
March 16, 2010When Analysts report a product works instead of the subject (social media) of the report’s users / customers confirming it works – beware!
Social Hype
Dear Social Media Analysts – please put me on your lists for more studies like these!
Mobile Access Of Social Networking Sites Jumps
March 3, 2010comScore released a study today on social networking access via mobile browsers.
comScore’s study found that 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago.
Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump.
Number Of Mobile Subscribers Accessing Social Media Sites
However, the growth in mobile access of social networking sites trend appears to have missed MySpace.com which instead saw a 7% drop in its mobile visitors during the same time period.
Why isn’t the MySpace audience making the leap to mobile?
Search Marketing Communications 
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