Posts Tagged ‘Facebook’

Personal Data Is Not Predictive

February 1, 2012

Personal data is not predictive.

Private Data Isn't Predictive

Private Data Isn't Predictive

If private personal data were predictive, then public personal data would be predictive too.

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Facebook Page In Google Places Results

November 20, 2010

I thought the following three pack of Google Places results was unusual but also quite instructive.

While there isn’t anything unusual about seeing Google Maps results appear in a list of local results within Google, I hadn’t ever seen anything other than Google Maps results there before.

I think presenting a Facebook page as part of the “Places” results is new.

Google Places Facebook Listing

Google Places Facebook Listing

In this particular example, the business owner has both a Facebook page and a Google Places page that appear in the results.

It looks like Google might have had to crawl the business owner’s Google Places page first to generate the Facebook link and result in the Google three pack.

Google Maps Facebook Link

Google Maps Facebook Link

Regardless of which came first – the Google Place account or the Facebook business page – the marketing possibilities for the yet as unlisted or unsearchable business are exciting.

If having a Facebook business page alone is enough to get listed in Google Places results, what is keeping all the small businesses without websites or directory listings from instead setting up a Facebook business listing and linking it to a Google Places account?

Facebook Experiment Ended

October 9, 2010

I opened my Facebook account several years ago and today I effectively closed it.

Facebook

Facebook

Why?

The one or two friend requests I accepted lead to even more requests from people I wasn’t really interested in becoming acquainted or reacquainted with.

Although Facebook makes unfriending a difficult, labor intense process, I was able to strip my account down to its minimum requirements – a Name and Birthday.

This minimalist account data should end any future unwanted Facebook “friend” requests and thus my Facebook experiment.

DoubleClick Ad Planner Top 1000 Sites

May 26, 2010

Google’s DoubleClick Ad Planner now publicly publishes their list of the Top 1000 sites on the web.

DoubleClick Ad Planner Top 1000 Sites

DoubleClick Ad Planner Top 1000 Sites

According to DoubleClick’s Ad Planner, Facebook is the most visited site on the web receiving 540 million visitors and a whopping 570,000,000,000 page views.

Doubleclick’s Top 1000 site’s list excludes adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites.

Visit the DoubleClick Ad Planner Top 1000 sites list at: http://www.google.com/adplanner/static/top1000/

Facebook: The Brand Experience Channel?

May 18, 2010

A long time friend and I were talking today about his recent privacy score of .09 on Facebook.

Because he is a well known author and speaker within his industry he is a celebrity of sorts and as such he lives his life publicly both offline and online – particularly within his Facebook account.

Hence his .09 privacy score.

As both a celebrity and brand he expects less privacy than most and was only somewhat concerned about his .09.

I on the other hand have a 10.0 Facebook privacy score – which also coincidentally confirms I am not a celebrity – so he and I occupy opposite ends of the privacy continuum.

He also knows I think Facebook is a waste my attention and keystrokes.

Today he surprised me with his “case” for marketing on Facebook.

My friend stages seminars across the U.S. and Costa Rica and sells his products online.

He has lots of Facebook “friends” and uses Facebook primarily as a channel for staying connected to his customers.

He then floored me when he said he has gotten new business as a result of the time he has spent connecting with customers i.e., “marketing” on Facebook.

No way!

Yes way – he insiststed!

I asked how.

He cited two examples –

1). Three previous prospects contacted through other media channels converted into buyers after “friending” him and his then friending them back.

2). Fourteen new seminar attendees became buyers as a result of being friends of his existing friends (customers / buyers).

Are you kidding me?

While he didn’t have hard data supporting his claims, he was personally convinced the sales resulted in the manner he outlined.

His case then for using Facebook as a channel for maintaining relationships with customers began to sound pretty compelling.

I was somewhat taken back.

How could Facebook actually produce new customers?

After further investigation and discussion, I concluded Facebook Fan pages or Facebook sites set up to cultivate and maintain business relationships on behalf of personalities and brands like my friend who provide valuable noteworthy experiences can produce new buyers because Facebook users who are satisfied with a particular brand who in turn post about the good times they had with the product or service can capture, communicate and convey the consumer’s unique experience and perception of the brand.

This type of experience and perspective is generally considered more trustworthy than that of the brand’s marketing and advertising messaging which tells consumers what they should think experiences with the brand will be like.

Isn’t the implicit message of a trusted friend more valuable than almost any brand’s explicit message?

In my friend’s case, he provides an experience his buyers often want to share with their friends -and they do en masse- which in turn results in positive word of mouth being generated and spread to friends of their friends and their network of friends.

Voila!

Thus the friend’s message becomes an implicit endorsement which can then travel freely across the social network as far as the network decides is appropriate.

Although I am still not convinced Facebook’s power as a direct response channel will ever rival Google’s, I can now see how Facebook’s potential as a “brand experience channel’ may find traction with marketers provided they don’t abuse their friends and fan’s trust in the process.

Will Facebook Best Google?

May 15, 2010

It seems the more negative pieces that appear about Facebook’s plans to profit from its users privacy the more fluff pieces appear about how Facebook is instead going to somehow become the next Google.

For example – this piece in TechCrunch:

Will Facebook Dethrone Google

Will Facebook Dethrone Google?

I have grown tired of reading pieces like the TechCrunch article above that are written by people who obviously don’t know what they don’t know.

The answer to my headline’s question?

NO.

One Trillion Display Ads “Received” in Q1 2010

May 13, 2010

From comScore’s Ad Metrix:

U.S. Internet users received a record 1.1 trillion display ads during the first quarter, marking a 15-percent increase versus year ago. Total U.S. display ad spending in Q1 reached an estimated $2.7 billion, with the average cost per thousand impressions (CPM) equal to $2.48.

*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Facebook Ranks as Top Display Advertising Publisher in Q1 2010

Popular social networking site Facebook.com led all online publishers during Q1 with 176 billion display ad impressions, representing 16.2 percent market share. Yahoo! Sites ranked second with 132 billion impressions (12.1 percent), followed by Microsoft Sites with 60 billion impressions (5.5 percent) and Fox Interactive Media with 53 billion impressions (4.9 percent).

Top 10 Online Display Advertising Publishers

Top 10 Online Display Advertising Publishers

AT&T Ranks as Top Display Advertiser in Q1 2010

AT&T led competitor Verizon as the top online display advertiser in Q1 with 26.3 billion impressions, accounting for 2.4 percent of display ads. Verizon held the second position with 21.9 billion (2.0 percent), followed by Scottrade Inc. with 16.4 billion (1.5 percent) Experian Interactive with 15.6 billion (1.4 percent) and Sprint Nextel Corporation with 10.1 billion (0.9 percent).

Top 10 U.S. Online Display Advertisers

Top 10 U.S. Online Display Advertisers

The operative word relative to all the above comScore display advertising data is “Received”.

It seems to me the headline could have read “one trillion display ads delivered in Q1 2010″ but that wouldn’t have necessarily framed comScore’s position on the value of online display advertising as favorably.

Why Facebook Must Expand Its Footprint

April 26, 2010

Without additional externally generated data points from sites reporting Facebook “likes”, its ability to extrapolate audience psychographics and woo new advertisers will be nil thus rendering Facebook’s ad inventory nothing more than online display advertising.

Proof Social Media Doesn’t Work: Analysts Reporting It Does

March 16, 2010

When Analysts report a product works instead of the subject (social media) of the report’s users / customers confirming it works – beware!

Social Hype

Social Hype

Dear Social Media Analysts – please put me on your lists for more studies like these!

Mobile Access Of Social Networking Sites Jumps

March 3, 2010

comScore released a study today on social networking access via mobile browsers.

comScore’s study found that 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago.

Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump.

Number Of Mobile Subscribers Accessing Social Media Sites

Number Of Mobile Subscribers Accessing Social Media Sites

However, the growth in mobile access of social networking sites trend appears to have missed MySpace.com which instead saw a 7% drop in its mobile visitors during the same time period.

Why isn’t the MySpace audience making the leap to mobile?