Saw this ad for Google Places and thought it was interesting – 4 million businesses have claimed their Google Page.
I received the following offer for Google Boost in my Google Places account today.
Google Boost isn’t yet available in my market.
if I were to guess about the prospect’s for Google Boost’s future, I would guess its sales will be infinitesimal and thus in the end will have no material impact on Google’s bottom line.
A couple days ago, I wrote about verifying bulk listings in Google Places and my concern about the process.
My concerns have been alleviated to some degree because I have since received a confirmation email from the “Google Team” about my bulk upload verification request.
Even more reassuring – the Google Team email comes from “Local Help”.
While I am not absolutely certain, I don’t recall ever receiving an email from Google regarding any other issue I have had with a Google Places listing.
Maybe Google really is taking communication with local businesses seriously.
At least in this case, the Google Local Help Team appears to be concerned enough with bulk verification upload requests enough to provide an email response.
Because I have received an email confirmation from the Google “Local Help” team, I am somewhat optimistic their bulk verification upload process may actually produce the successful publishing of my bulk Google Places listings.
Over the last several months, one of the top search queries appearing in my Google Places dashboard has been “AdWords”.
Odd…
My market isn’t known for outsize Google AdWords demand.
At quick look in Google Maps with my location set yields a first place listing in Google Maps for AdWords.
Great!
Problem is – I just don’t think local search traffic alone could account for the traffic showing up in my Google Places dashboard for AdWords.
I then decided to search Google Maps without having set my default location.
A search for AdWords in Google Maps without setting a default location produces a set of results for the entire U.S.
The results were somewhat surprising…
Again a first place listing for AdWords.
This time though for the entire list of Adwords results in Google Maps within the United States…
This type of search result could explain why I am seeing Adwords as one of the top local search queries in my Google Places account.
I thought the following three pack of Google Places results was unusual but also quite instructive.
While there isn’t anything unusual about seeing Google Maps results appear in a list of local results within Google, I hadn’t ever seen anything other than Google Maps results there before.
I think presenting a Facebook page as part of the “Places” results is new.
In this particular example, the business owner has both a Facebook page and a Google Places page that appear in the results.
It looks like Google might have had to crawl the business owner’s Google Places page first to generate the Facebook link and result in the Google three pack.
Regardless of which came first – the Google Place account or the Facebook business page – the marketing possibilities for the yet as unlisted or unsearchable business are exciting.
If having a Facebook business page alone is enough to get listed in Google Places results, what is keeping all the small businesses without websites or directory listings from instead setting up a Facebook business listing and linking it to a Google Places account?
With the recent launch of Google Places, I have become more interested in learning what is any differences exist between Places and Google’s other local search engine property – Google Maps.
While I am still in the research phase, I have found one puzzling result in both Google Places and Google Maps – a search for “Google” itself.
While Google Places and Google Maps use a searchers IP address or Google account to determine a searchers address and intent, neither property has yet figured out how to properly deliver the correct search results for “Google”.
This same search result error occurred for several years in Google Maps and now seems to have made its way over to Google Places.
To Google’s credit, searching for Google directly from Google Maps doesn’t appear to produce this type of search result any longer.
However, the errors do occur after searching on Google.com and then clicking the Places or Maps tab which Google apparently interprets as a new search for local results.
Regardless, I don’t think searchers or Google the brand are expecting these types of search results for the keyword Google in either Google Places or Google Maps.
Do you get the same results in Google Places and Google Maps at your place or is this just a one off search results error?
What are Google AdWords Location Extensions?
Location extensions allow you to extend your Google AdWords campaigns by dynamically attaching your business address to your ads.
In addition to the description lines and URL that appear in your ad text, your AdWords ad can also display your business name, address, and telephone number.
This helps promote your business, brand, products, and services, and associates your business with a specific location of interest to the user.
Location extensions were originally activated from within the Settings section of AdWords campaigns.
However, Ad Extensions have since been moved to the Tabs level in Campaigns.
AdWords location extensions can be linked to a Google Places account or use a manually entered address.
Any advertising activity generated by location extensions also produces statistics in the AdWords advertisers account.
Location extensions when used properly can provide an additional level of differentiation and visibility at a time when and a place where searchers are searching for a local solution.
You must be logged in to post a comment.