Archive for the ‘Local Search Results’ Category

Google Places: Google?

November 10, 2010

With the recent launch of Google Places, I have become more interested in learning what is any differences exist between Places and Google’s other local search engine property – Google Maps.

While I am still in the research phase, I have found one puzzling result in both Google Places and Google Maps – a search for “Google” itself.

While Google Places and Google Maps use a searchers IP address or Google account to determine a searchers address and intent, neither property has yet figured out how to properly deliver the correct search results for “Google”.

Google Places Google

Google Places Google

This same search result error occurred for several years in Google Maps and now seems to have made its way over to Google Places.

Google Maps Google

Google Maps Google

To Google’s credit, searching for Google directly from Google Maps doesn’t appear to produce this type of search result any longer.

However, the errors do occur after searching on Google.com and then clicking the Places or Maps tab which Google apparently interprets as a new search for local results.

Regardless, I don’t think searchers or Google the brand are expecting these types of search results for the keyword Google in either Google Places or Google Maps.

Do you get the same results in Google Places and Google Maps at your place or is this just a one off search results error?

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Google Local Business Center Dashboard Live

June 3, 2009

The Google Lat Long Blog has announced their roll out of the Local Business Center dashboard containing local listing and search data.

Initial data available in the Local Business Center:

Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.

Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.

Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for “tea” or “coffee”?

Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.

Indeed, when I logged into my Google Local Business Center account I found a scaled down Google Analytics type Dashboard waiting for me.

Google Local Business Center

Google Local Business Center

The top field on the Dashboard shows how many times users saw my particular business listing, how many clicks were for more information from Google Maps, how many clicks were for driving directions and how many clicks were delivered to my website.

The middle field on the Dashboard provide a top search queries bar graph.

Top Local Business Center Search Queries

Top Local Business Center Search Queries

The last field shows where driving directions came from.

Where Driving Directions Came From

Where Driving Directions Came From

The right rail shows all of the data I have provided to the Google Local Business Center and includes a link for editing my data.

Your Local Business Center Listing

Your Local Business Center Listing

Providing search data to businesses listed in the Google Local Business Center gives business owners yet another level of insight into how their business are performing online.