Archive for the ‘Double Click’ Category

DoubleClick Ad Planner Top 1000 Sites

May 26, 2010

Google’s DoubleClick Ad Planner now publicly publishes their list of the Top 1000 sites on the web.

DoubleClick Ad Planner Top 1000 Sites

DoubleClick Ad Planner Top 1000 Sites

According to DoubleClick’s Ad Planner, Facebook is the most visited site on the web receiving 540 million visitors and a whopping 570,000,000,000 page views.

Doubleclick’s Top 1000 site’s list excludes adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites.

Visit the DoubleClick Ad Planner Top 1000 sites list at:


Digital Marketing Thought Leader Interviews @ DoubleClick

May 26, 2009

DoubleClick has launched a new video interview series called Three Questions for Innnovators.

DoubleClick’s video interviews cover the marketing and advertising industry’s most pressing themes and issues, including current trends and influencers, ad exchanges, social media, emerging media and the future.

Digital Marketing Thought Leaders

Digital Marketing Thought Leaders

To date, DoubleClick has interviewed twelve digital media thought leaders and innovators.

Transcripts of the interviews are also available.

To be expected, there are some simple yet profound insights in the interviews like the observation below from Esther Dyson:

“How can I get better viral marketing for my product? Have a better product!”

DoubleClick Studio

May 2, 2009

DoubleClick has introduced a new suite of rich media tools call DoubleClick Studio.

The new suite of tools helps web designers create and manage their rich media workflow.

Google’s Largest Agency Client and Customer?

April 30, 2009

The final issue of Portfolio magazine has an interview with Sir Martin Sorrell of WPP Group.

As head of the marketing communications giant, Sorrell oversees more than 100 companies specializing in everything from advertising to consumer research.

Recently Sorrell had characterized his firm’s relationship with Google as that of “frenemies.”

In the Portfolio interview, Sorrell reclassifies WPP’s relationship with Google as “friendly frenemy” because Google competes with WPP through its acquisition of Doubleclick.

Sorrell then goes on to say what I believe hadn’t yet otherwise been made public before … “we buy about $850 million worth of search advertising from them. We’re their biggest agency customer.”

At an average CPC of $1.00, WPP’s $850 million spend on search advertising with Google would generate 850 million clicks.


Although I am not absolutely certain Sir Martin – and unless eBay has doubled or tripled its Adwords spend recently – I think buying $850 million worth of search advertising from Google not only makes WPP Google’s largest agency client – its also makes WPP Google’s largest customer – period.

Google Ad Manager Service

March 13, 2008

While Microsoft is still trying to get its arms around Yahoo and its share of the online search and display advertising market, Google has taken one step to closer to consolidation of the online advertising market with the recent EU approval of their DoubleClick acquisition.

With its acquisition of DoubleClick and its roughly 60% share of the online display advertising market, Google has now created a dominant market share position in both the online display and search advertising markets.

Google’s challenge now remains vertical integration in both markets – greater penetration of search advertising sales within the online brand advertising market and deeper penetration within the small to medium size publishing segment within the online display advertising market.

To achieve its objectives in the online display advertising market, Google has announced its new service called the Google Ad Manager.

From the official Google Blog:

Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.”

The Google Ad Manager will both allow the small to medium size publisher to greater optimize its advertising inventory yield through access to advertising inventory tools previously only available through DoubleClick while also furthering Google’s pursuit to better serve its primary market – small to medium size businesses – now through the small to medium size publisher.

The Google Ad Manager Service:

Google Ad Manager