Estimated Average Google Advertiser Annual Spend Per Hour

Google had $21.8 Billion in 2008 revenue 99% of which comes from advertising.

It been estimated Google has between 1.0 million and 1.5 million advertising clients worldwide.

With 1.5 million advertisers, Google’s average annual revenue per advertiser would be roughly $14,333.33.

Dividing $14,333.33 average annual spend by 365 days yields an average of $39.27 spent per day per advertiser.

This in turn suggests the average Google advertiser spends $1.64 per hour 24 hours a day 7 days a week.

Google handles 8 Billion searches each month now or approximately 266,666,667 million searches a day.

By combining the previous figures with the average Google property visitor session length and page views couldn’t we then also extrapolate what percentage of advertisers ads are clicked on daily as well as what Google’s average income per click is?

I will have to do more research to see if I can come up with more solid numbers.



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