Search Marketing Communications

As of May 27, 2006:

According to Google:

Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site’s directory, or on other relevant search pages. Our global search network includes Google Product Search and Google Groups and the following entities:

America Online (AOL)

AT& T Worldnet

Ask

Compuserve

Earthlink

Netscape

Shopping.com

Google Adwords allows advertisers to target Google searches, their search network partners and their content network at the campaign level under the “Edit Campaign Settings” tab.

Every campaign and keyword performs differently.

I have found measuring the performance of each is necessary to successfully managing keywords let alone campaigns.

Tags: Search Marketing

This entry was posted on May 27, 2007 at 10:54 pm and is filed under Adwords, Google, Google Advertising, Google Adwords, Google Search Network. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.