Archive for the ‘Search Engine’ Category

Search Arbitrage: Bing Targeting Local Search… On Google

June 12, 2009

Last week, I wrote about how Microsoft’s was buying ads on Google to promote its new search engine Bing.

With Bing’s launch, Microsoft said it planned to target four distinct categories: shopping, local, travel and health.

Today while logged into my Gmail account, I noticed the following Google Adwords ad for Bing targeting local search.

Bing Local Search Decisions

Bing Local Search Decisions

The Official Bing site ad reads: Local decisions. Get Pricing, Maps and Reviews For Local Businesses.

Clicking the Bing ad takes visitors to Bing.com/Maps site where the Bing search box is prepopulated with the “Business, category and/or location” prompt.

Bing Business Category or Location

Bing Business Category or Location

Upon entering a business name, Bing presupposes my search is for a local business and provides a list of results from my city.

Bing Local Business Search

Bing Local Business Search

Entering a business category produces search results from the same locale as the business name search.

Bing Local Category Search

Bing Local Category Search

A Microsoft brand search produces a list of businesses that apparently carry Microsoft branded products within the same locality.

Bing Local Brand Search Microsoft

Bing Local Brand Search Microsoft

Any predictions on how this search / search arbitrage will pan out for Microsoft’s Bing?

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Top 50 Riskiest Search Terms

June 10, 2009

Security firm McAfee has released its list of the top 50 riskiest search terms most likely to lead to searchers to malware or virus spawning websites.

Top 50 Riskiest Search Terms

Top 50 Riskiest Search Terms

How McAfee conducted its study:

McAfee analyzed the first five search results pages across 2,600 popular keywords across the most popular search engines. Both organic and paid listings were incorporated into the analysis, and more than 413,000 unique URLs were checked for potential risk.

According to McAfee:

Work from home searches can be as much as four time more risky than the average for all popular terms. And on average, these searches are 50% more risky than other popular terms.

Work From Home Search Terms and Risk

Work From Home Search Terms and Risk

With the current economic crisis affecting millions of people, work from home searches appear likely to produce more malware and virus problems for the people least equipped to deal with additional burdens – the unemployed.

Dialing It In: Getting A New Domain in Search Engine Results Pages

May 15, 2009

For several years I have been experimenting with domains and search engine results pages.

This particular domain SearchMarketingCommunications.com has been in both passive and active trials for several years.

Recently, I purchased the domain redirection option from WordPress for the blog address this domain publishes from cohn:wordpress.com.

Although it hasn’t yet been re-indexed by Google, the new domain is getting published by and distributed within both Yahoo and MSN search engine results pages (SERPs).

Search Marketing Communications

Search Marketing Communications

Google Zeitgeist 2008: Top Brand Searches from 35 Countries

December 10, 2008

Google has released the 2008 Zeitgeist which includes their list of the fastest rising global searches along with search data from 35 countries.

Fastest Rising Global Searches

Fastest Rising Global Searches

The US Zeitgeist search data categories include Top of Mind, Politics, Trendsetters, Showbiz and Sports along with the following list:

2008 US Google Zeitgeist

2008 US Google Zeitgeist

Google Zeitgeist provides search data for germane categories from within each respective country.

Every country’s Zeitgeist features a list of the “Fastest Rising” search terms.

In addition to the United States, Google’s Zeitgeist is available from the following countries: Argentina, Australia, Belgium, Brazil, Canada, Czech Republic, China, Chile. Columbia, Denmark, Germany, Spain, France, Hong Kong, India, Italy, Korea, Malaysia, Mexico, Netherlands, New Zealand, Austria, Philippines, Russia, Poland, Switzerland, Singapore, South Africa, Finland, Sweden, Taiwan, Thailand, United Arab Emirates and the United Kingdom.

google-zeitgeist-2008

The most interesting takeaway from Google’s 2008 Zeitgeist for me was the presence of searches for American brands in nearly every (possibly all – I didn’t have time to translate every non-English language) country’s Fastest Rising lists – irrespective of their country’s native tongue.

Its only natural – since the search engine itself was first invented by American company Hewlett Packard in 1986.

The following are examples of American Made products and their searches from abroad:

Austria iPhone

Austria iPhone

Austria iPhone

Belgium Google

Belgium Google

Belgium Google

Poland YouTube

Poland YouTube

Poland YouTube

Spain Facebook

Spain Facebook

Spain Facebook

Taiwan Chrome

Taiwan Chrome

Taiwan Chrome

United Arab Emirates Facebook

United Arab Emirates Facebook

United Arab Emirates Facebook