Posts Tagged ‘Search Data’

U.S. Searches Per Capita Per Month (SPCPM)

February 11, 2010

From comScore:

In the January analysis of the top properties where search activity is observed, Google Sites led the search market with more than 14 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.8 billion searches. Bing experienced large growth during the month with an 11-percent increase in query volume to reach more than 1.5 billion searches. Craigslist jumped one position to #6 with 636 million searches, while Facebook grew to 395 million searches, representing a 13-percent increase from the previous month.

Search Queries Share

Search Queries Share

23.2 billion search queries ran in the U.S. during the month of January 2010 equates to 75 searches per capita per month (SPCPM)

What if any factors will impact the present 2% growth rate in searches per capita per month going forward?

Which countries have the lowest searches per capita per month?

Which countries have the highest searches per capita per month?

Which countries are experiencing contracting searches per capita per month?

Which countries are experiencing compound annual growth in searches per capita per month?

Can comScore not provide its audience with this type of search data?

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Posted in comScore, Marketing Communications, Search Data, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Searches Per Capita Per Month, U.S. Expanded Search Rankings January 2010 | 1 Comment »

Google Zeitgeist 2008: Top Brand Searches from 35 Countries

December 10, 2008

Google has released the 2008 Zeitgeist which includes their list of the fastest rising global searches along with search data from 35 countries.

Fastest Rising Global Searches

Fastest Rising Global Searches

The US Zeitgeist search data categories include Top of Mind, Politics, Trendsetters, Showbiz and Sports along with the following list:

2008 US Google Zeitgeist

2008 US Google Zeitgeist

Google Zeitgeist provides search data for germane categories from within each respective country.

Every country’s Zeitgeist features a list of the “Fastest Rising” search terms.

In addition to the United States, Google’s Zeitgeist is available from the following countries: Argentina, Australia, Belgium, Brazil, Canada, Czech Republic, China, Chile. Columbia, Denmark, Germany, Spain, France, Hong Kong, India, Italy, Korea, Malaysia, Mexico, Netherlands, New Zealand, Austria, Philippines, Russia, Poland, Switzerland, Singapore, South Africa, Finland, Sweden, Taiwan, Thailand, United Arab Emirates and the United Kingdom.

google-zeitgeist-2008

The most interesting takeaway from Google’s 2008 Zeitgeist for me was the presence of searches for American brands in nearly every (possibly all – I didn’t have time to translate every non-English language) country’s Fastest Rising lists – irrespective of their country’s native tongue.

Its only natural – since the search engine itself was first invented by American company Hewlett Packard in 1986.

The following are examples of American Made products and their searches from abroad:

Austria iPhone

Austria iPhone

Austria iPhone

Belgium Google

Belgium Google

Belgium Google

Poland YouTube

Poland YouTube

Poland YouTube

Spain Facebook

Spain Facebook

Spain Facebook

Taiwan Chrome

Taiwan Chrome

Taiwan Chrome

United Arab Emirates Facebook

United Arab Emirates Facebook

United Arab Emirates Facebook

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Posted in American Made, Google, Google Zeitgeist 2008, Made in America, Search Data, Search Engine | Leave a Comment »

Flu Season and Google Search Trends Flu Tracker

November 12, 2008

Google.org has launched Google Flu Trends to provide up-to-date estimates of flu activity in the United States based on aggregated search queries.

Search queries related to flu can be viewed at the United States level or on a state by state basis.

Based on search data from years past, flu season in the United States begins in mid November and ends by early April depending on where you are located.

Search Google Flu Trends to see your particular state’s historical and present flu search activity.

Google Flu Trends Tracker

Google Flu Trends Tracker

Overall, California appears to have less search activity than other states during flu season.

Low California Flu

Low California Flu

While most other states appear to share the same flu season with the exception of Maine and Texas.

Moderate Maine Flu

Moderate Maine Flu

Maine’s flu search interest appears to indicate Maine has a longer flu season than other states.

Minimal Texas Flu

Minimal Texas Flu

While flu season in Texas appears to start later and end more quickly than in other states.

Check back with Google Flu Trends after you have had Thanksgiving Dinner to begin monitoring when flu search activity increases and thus when flu season has begun in your state.

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Posted in Flu Map, Flu Season, Flu Tracker, Google, Google Flu Trends, Google Search, Google Trends, Search Data, Thanksgiving Dinner | 1 Comment »

Google Knows Everything or Just Enough?

September 9, 2008

From the Official Google blog yesterday:

“Today, we’re announcing a new logs retention policy: we’ll anonymize IP addresses on our server logs after 9 months. We’re significantly shortening our previous 18-month retention policy to address regulatory concerns and to take another step to improve privacy for our users.”

“Although that was good for privacy, it was a difficult decision because the routine server log data we collect has always been a critical ingredient of innovation. We have published a series of blog posts explaining how we use logs data for the benefit of our users: to make improvements to search quality, improve security, fight fraud and reduce spam.”

“While we’re glad that this will bring some additional improvement in privacy, we’re also concerned about the potential loss of security, quality, and innovation that may result from having less data.”

From these comments, can we infer search quality, innovation, searcher privacy and security are built on having the most search data?

What impact can anonymized data have when you still control it?

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Posted in Google, Search Data, Search Quality | Leave a Comment »