Archive for the ‘Google Trends’ Category

Google Trends Hot Searches: Keyword?

December 14, 2009
Google Trends

Google Trends

Hot Searches

Hot Searches

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Google Trends: Hot Topics And Hot Searches

December 12, 2009
Google Trends

Google Trends

Google Trends: Cyber Monday 2009

November 28, 2009

In years past Cyber Monday received a lot of coverage from mainstream media which culminated with the day itself – the first Monday after Thanksgiving.

CyberMonday

CyberMonday

However this year I don’t recall seeing or hearing much news about Cyber Monday.

Cyber Monday 2009

Cyber Monday 2009

It will be interesting to see after Cyber Monday has came and went this year whether or not the term and its significance will mirror the interest or lack thereof found in the Google Trends data above.

Google Advertising and Marketing Trends Index

September 11, 2009

The Google Finance blog has announced a new set of tools for analyzing search volumes called Google Domestic Trends on Google Finance.

How Google Domestic Trends works:

Google Domestic Trends tracks Google search traffic across specific sectors of the economy. The changes in the search volume of a given sector on google.com may provide useful economic insight. We have created 23 indexes that track the major economic sectors, such as retail, auto and unemployment. Each index value is baselined at 1.0 on January 1, 2004 and is calculated and displayed on the Google Finance charts as a 7-day moving average. You can easily compare actual stocks and market indexes to these Google Trends on the charts.

The 23 categories available in Google’s Domestic Trends tool are: Advertising & marketing, Air travel, Auto buyers, Auto financing, Automotive, Banking & personal finance, Business, Computers & electronics, Construction, Credit & lending, Durable goods, Finance & Insurance, Furniture, Industries, Investing, Jobs, Luxury goods, Mortgage, Real estate, Rental, Retail trade, Travel and Unemployment.

The Google Advertising and Marketing Trends Index which tracks queries related to “marketing, do not call, advertising, signs, logo, commercials” etc. illustrates both the marketing industry’s peaks and troughs since 2004.

Interestingly, the lowest point in the index was reached in January of this year while the highest point since early 2005 was reached September 4 of this year.

The Advertising and Marketing Trends Index probably peaked as a result of increased advertising and marketing spending by the auto industry on the cash for clunkers program.

Google Advertising & Marketing Index

Google Advertising & Marketing Index

Google’s index data can be compared with actual stocks, the Dow Jones, or Nasdaq by entering the respective tickers in the Compare box.

Below, I have generated a Google Advertising and Marketing Trends chart comparing the performance of the Dow Jones, S&P 500, Nasdaq, Google (GOOG) and the New York Times (NYT).

Google Advertising Marketing Index Stocks Comparison

Google Advertising Marketing Index Stocks Comparison

While the indexes have remained in a relatively narrow trading range, Google and the New York Times stock have not. Google stock has climbed 350% while the New York Times Company stock has fallen 79% over the same time period.

Evidently, now is not the time to be in the content creation business.

Google Insights for Search provides more detailed information about the ten search categories that compose the Google Domestic Trends Index on a country by country or worldwide basis.

Google Insights for Search US Advertising & Marketing Index

Google Insights for Search US Advertising & Marketing Index

Additionally, Insights for Search now also provides a forecast for each of the 23 Domestic Trends.

In the case of the Advertising and Marketing Index, Google forecasts a 47% drop in US Advertising and Marketing activity for December 2009 compared to December 2004.

Google Insights for Search Worldwide Advertising Marketing Index

Google Insights for Search Worldwide Advertising Marketing Index

Google forecasts a 43% drop in Worldwide Advertising and Marketing activity for December 2009 compared to December 2004.

Google Innovations

February 28, 2009

David Pogue with The New York Times recently created a list of  innovations Google has produced or bought in its relatively short corporate history.

His list consists of Google products most any consumer who has been online in the last year would recognize including Google Earth, Gmail, YouTube and Blogger.

Some of the lesser known Google products and tools mentioned in Pogue’s New York Times article are: Google Docs, Picassa, iGoogle, Google Reader, Google Trends, Google Maps, Street View, Translator, 1-800-Goog411, Google SMS, Google Alerts and Google Sets.

Although the article begins by mentioning Google’s search box, Pogue doesn’t mention the greatest commercial result to come from Google’s search box by name: Google Adwords – arguably without which – none of Google’s other products would exist.

Maybe therein lies the keys to Google’s success.

Top Twitter HotSpots in Google Trends

February 20, 2009

TechCrunch has produced two lists – one of the Top 21 most used Twitter clients according to Twitstat and  the other a list of the Top 20 most visited Twitter web application sites according to Compete.

Either of the TechCrunch lists can provide would-be and existing Twitter users with plenty of tools for launching or improving their Twitter experience.

Looking at Twitter usage through Google Trends and Insights for Search shows increasingly higher search interest in Twitter from 2004 through the Present (Twitter was founded March 1, 2006) as well the geographic regions Twitter searches have originated from most often.

Twitter Web Search Volume

Twitter Web Search Volume

The Top 10 Countries with interest in Twitter (2004-Present):

Regional Interest for Twitter

Regional Interest for Twitter

Interestingly, searches for Twitter over the last 12 months show slightly increased interest from Canada, Australia and New Zealand with less search activity coming from Norway.

Regional Twitter Interest Last 12 Months

Regional Twitter Interest Last 12 Months

Sorting search interest over the last 90 days shows yet another level of interest in Twitter by country.

The United Kingdom supplants the United States as the top most interested region in Twitter while Portugal makes its first appearance on the list.

Twitter Regional Interest Last 90 Days

Twitter Regional Interest Last 90 Days

Drilling further down into Google Insights for search within each country produces maps showing interest levels by state and city.

In the United States, Oregon has had the highest level of state interest in Twitter followed by Vermont, Washington, District of Columbia, California, New York, Massachusetts, Hawaii, Kansas and Iowa.

United States Twitter Regional Interest Last 90 Days

United States Twitter Regional Interest Last 90 Days

The U.S. cities with the highest level of search interest in Twitter over the last 90 days are San Francisco, Austin, Portland, New York, Pleasanton, Los Angeles, Seattle, Denver, Washington and Chicago.

United States Twitter Regional City Interest Last 90 Days

United States Twitter Regional City Interest Last 90 Days

Use Google Trends Insights for Search to further explore where Twitter is most searched for in the United Kingdom or in your particular corner of the world.

United Kingdom Twitter Regional Interest Last 90 Days

United Kingdom Twitter Regional Interest Last 90 Days

New York’s Hudson River US Airways Plane Crash on Twitter ✈

January 15, 2009

Twitter has got quite a jump on Google Trends vis-a-vis its near real time “reporting” of the events surrounding the US Airways plane crash out of New York’s LaGuardia airport into the Hudson River.

In fact Google Trends is still showing four hour old data which predates the plane crash and thus doesn’t include any searches for US Airways, New York’s LaGuardia let alone Hudson River, plane or crash.

Google Trends

Google Trends

On the other hand, Twitter’s “Trending Topics” which is Twitter’s version of the Zeitgeist  is topped by searches related to the Hudson River plane crash.

Twitter’s top searches at the moment include Hudson River, US Airways, New York’s Hudson and LaGuardia.

Twitter Trending Topics

Twitter Trending Topics

Searching Twitter’s Trending topics doesn’t require having a Twitter account and its a great tool for tapping into yet another level of public consciousness.

Via Twitter and Mahalo: Photos of the US Airways plane in the Hudson River.

Flu Season and Google Search Trends Flu Tracker

November 12, 2008

Google.org has launched Google Flu Trends to provide up-to-date estimates of flu activity in the United States based on aggregated search queries.

Search queries related to flu can be viewed at the United States level or on a state by state basis.

Based on search data from years past, flu season in the United States begins in mid November and ends by early April depending on where you are located.

Search Google Flu Trends to see your particular state’s historical and present flu search activity.

Google Flu Trends Tracker

Google Flu Trends Tracker

Overall, California appears to have less search activity than other states during flu season.

Low California Flu

Low California Flu

While most other states appear to share the same flu season with the exception of Maine and Texas.

Moderate Maine Flu

Moderate Maine Flu

Maine’s flu search interest appears to indicate Maine has a longer flu season than other states.

Minimal Texas Flu

Minimal Texas Flu

While flu season in Texas appears to start later and end more quickly than in other states.

Check back with Google Flu Trends after you have had Thanksgiving Dinner to begin monitoring when flu search activity increases and thus when flu season has begun in your state.

Google Zeitgeist: Is Reverse Polling As Good At Predicting The Next President of the United States As Traditional Pollsters?

October 23, 2008

If you haven’t visited Google’s Zeitgeist recently, it now invites visitors to “take a look inside the world of search” via one of Google’s four search tools: Google Trends, Trends for Websites, Insights for Search and Hot Trends.

According to Google, “Zeitgeist” means “the spirit of the times”.

Google’s search tools reveal “the spirit of the times” through the aggregation of millions of search queries Google receives every day.

Isn’t the data Google culls from millions of search queries and their resulting Zeitgeist’s “spirit of the times” in effect – Reverse Polling?

Granted; searches for presidential candidates aren’t necessarily purchase proxies like those inherent in transactional related searches – or are they?

Through our votes aren’t we buying one candidate instead of another and then paying for both the newly elected and their predecessors’ policies via local, state and federal tax code?

Maybe one day we can shop for and elect officials online, but until then – we will have to settle for searching a candidates’ “product” features and benefits via all the various media available online including news, blogs and candidate websites.

Thus and barring concerns about the US Economy, few other topics symbolize the spirit of the times more here in the US than the upcoming United States Presidential election.

In keeping with the spirit of the times, below are two Google graphs illustrating how often each presidential candidate’s name has been searched compared to the other candidate with the difference calculated in ratios.

Barack Obama Searches

Barack Obama Searches

According to this Google graph, John McCain receives .62 searches for every Barack Obama search.

John McCain Searches

John McCain Searches

The same search data explained another way shows Barack Obama receives 1.62 searches for every search John McCain receives in Google.

Yesterday, the Wall Street Journal published their most recent presidential poll which has a graph that somewhat resembles Google search data for both candidates.

Wall Street Journal Poll

Wall Street Journal Poll

Further Google tool research for both candidates websites even more closely mirrors the recent Wall Street Journal presidential poll results.

BarackObama.com JohnMcCain.com

BarackObama.com JohnMcCain.com

Google search data indicates BarackObama.com has received 1 search for every .32 JohnMcCain.com searches.

And again – the search data appears to closely mirror the Wall Street Journal presidential poll findings.

BarackObama.com Searches

BarackObama.com Searches

The same search data presented for McCain searches shows JohnMcCain.com receives one search for every 3.2 BarackObama.com searches.

JohnMcCain.com Searches

JohnMcCain.com Searches

Have not Voters’ presidential candidate preferences already manifested in Google search data?

If so, what search factors potentially skew the predictive qualities of Google data?

In my next “Google Presidential Poll” post, I will take a crack at answering the above questions while also delving more deeply into where and how voters’ presidential candidate preferences have already materialized in Google search data as well as provide additional reasons why I think Google data has reached parity with traditional pollster data – at least on the national level.

Watch 2008 Olympics Online: NBCOlympics.com

August 14, 2008

Google Trends search volume index tool shows how global interest in watching the 2008 Beijing Olympics has skyrocketed since early July.

2008 Olympics Beijing

2008 Olympics Beijing

Google Trends search volume index also illustrates worldwide regional interest in the 2008 Olympics.

New Zealanders appear to have the greatest internet search interest in the 2008 Olympic Games followed by Australia and Singapore.

2008 Olympics Search Volume Index

2008 Olympics Search Volume Index

You can watch free online videos of the 2008 Olympics Online @ NBCOlympics.com