Posts Tagged ‘Insights for Search’

Google Insights for Search Video Tutorial

March 16, 2009

Google’s Insight for Search Tool has features every search marketer can apply to improve their online marketing.

Features like:

A world Geo Heat Map to show volume of traffic from different locations

Ability to search trends by location, time frame or category

News Headlines which may have impacted search volume for a specific time

Top searches – highest searched terms by category or by region

Rising Searches – fastest growing trends by category or region

See this short 60 second video to learn more about how Google’s Insight for Search Tool can help you learn more about how to reach your audience at both the right time and right place.


Top Twitter HotSpots in Google Trends

February 20, 2009

TechCrunch has produced two lists – one of the Top 21 most used Twitter clients according to Twitstat and  the other a list of the Top 20 most visited Twitter web application sites according to Compete.

Either of the TechCrunch lists can provide would-be and existing Twitter users with plenty of tools for launching or improving their Twitter experience.

Looking at Twitter usage through Google Trends and Insights for Search shows increasingly higher search interest in Twitter from 2004 through the Present (Twitter was founded March 1, 2006) as well the geographic regions Twitter searches have originated from most often.

Twitter Web Search Volume

Twitter Web Search Volume

The Top 10 Countries with interest in Twitter (2004-Present):

Regional Interest for Twitter

Regional Interest for Twitter

Interestingly, searches for Twitter over the last 12 months show slightly increased interest from Canada, Australia and New Zealand with less search activity coming from Norway.

Regional Twitter Interest Last 12 Months

Regional Twitter Interest Last 12 Months

Sorting search interest over the last 90 days shows yet another level of interest in Twitter by country.

The United Kingdom supplants the United States as the top most interested region in Twitter while Portugal makes its first appearance on the list.

Twitter Regional Interest Last 90 Days

Twitter Regional Interest Last 90 Days

Drilling further down into Google Insights for search within each country produces maps showing interest levels by state and city.

In the United States, Oregon has had the highest level of state interest in Twitter followed by Vermont, Washington, District of Columbia, California, New York, Massachusetts, Hawaii, Kansas and Iowa.

United States Twitter Regional Interest Last 90 Days

United States Twitter Regional Interest Last 90 Days

The U.S. cities with the highest level of search interest in Twitter over the last 90 days are San Francisco, Austin, Portland, New York, Pleasanton, Los Angeles, Seattle, Denver, Washington and Chicago.

United States Twitter Regional City Interest Last 90 Days

United States Twitter Regional City Interest Last 90 Days

Use Google Trends Insights for Search to further explore where Twitter is most searched for in the United Kingdom or in your particular corner of the world.

United Kingdom Twitter Regional Interest Last 90 Days

United Kingdom Twitter Regional Interest Last 90 Days

New Year’s Resolutions

December 28, 2008

Its quickly becoming that time of year again – the time when people begin to reflect on their past year’s accomplishments while looking forward to and setting goals they want to achieve in the new year.

Google Trends Insight for Search illustrates just how predictable and recurring searches for “New Year’s Resolutions” are year after year.

New Year's Resolutions

New Year's Resolutions

Not surprisingly, searchers don’t appear to have any interest in New Year’s Resolutions at any other time of the year other than around the end and beginning of each year.

Based on the Google’s Search Volume Index, searchers from the state of Utah appear to have the highest degree of interest in New Year’s Resolutions followed by searchers from Kansas, Iowa, Michigan, Kentucky, Oklahoma, Ohio, South Carolina, Minnesota and Missouri.

State Search Interest New Year's Resolutions

State Search Interest New Year's Resolutions

Conversely, relatively few if any searchers from Arkansas, Mississippi, New Mexico, Nevada, Idaho, Wyoming, Nebraska, Montana, South Dakota, North Dakota, West Virginia, Rhode Island, Vermont, New Hampshire and Maine have expressed any interest in, ie. searched for the term – “New Year’s Resolutions”.

What if any conclusions can be drawn from regional search interest or a lack thereof  in any one particular word or phrase like “New Years Resolutions”?

Google Zeitgeist: Is Reverse Polling As Good At Predicting The Next President of the United States As Traditional Pollsters?

October 23, 2008

If you haven’t visited Google’s Zeitgeist recently, it now invites visitors to “take a look inside the world of search” via one of Google’s four search tools: Google Trends, Trends for Websites, Insights for Search and Hot Trends.

According to Google, “Zeitgeist” means “the spirit of the times”.

Google’s search tools reveal “the spirit of the times” through the aggregation of millions of search queries Google receives every day.

Isn’t the data Google culls from millions of search queries and their resulting Zeitgeist’s “spirit of the times” in effect – Reverse Polling?

Granted; searches for presidential candidates aren’t necessarily purchase proxies like those inherent in transactional related searches – or are they?

Through our votes aren’t we buying one candidate instead of another and then paying for both the newly elected and their predecessors’ policies via local, state and federal tax code?

Maybe one day we can shop for and elect officials online, but until then – we will have to settle for searching a candidates’ “product” features and benefits via all the various media available online including news, blogs and candidate websites.

Thus and barring concerns about the US Economy, few other topics symbolize the spirit of the times more here in the US than the upcoming United States Presidential election.

In keeping with the spirit of the times, below are two Google graphs illustrating how often each presidential candidate’s name has been searched compared to the other candidate with the difference calculated in ratios.

Barack Obama Searches

Barack Obama Searches

According to this Google graph, John McCain receives .62 searches for every Barack Obama search.

John McCain Searches

John McCain Searches

The same search data explained another way shows Barack Obama receives 1.62 searches for every search John McCain receives in Google.

Yesterday, the Wall Street Journal published their most recent presidential poll which has a graph that somewhat resembles Google search data for both candidates.

Wall Street Journal Poll

Wall Street Journal Poll

Further Google tool research for both candidates websites even more closely mirrors the recent Wall Street Journal presidential poll results.

BarackObama.com JohnMcCain.com

BarackObama.com JohnMcCain.com

Google search data indicates BarackObama.com has received 1 search for every .32 JohnMcCain.com searches.

And again – the search data appears to closely mirror the Wall Street Journal presidential poll findings.

BarackObama.com Searches

BarackObama.com Searches

The same search data presented for McCain searches shows JohnMcCain.com receives one search for every 3.2 BarackObama.com searches.

JohnMcCain.com Searches

JohnMcCain.com Searches

Have not Voters’ presidential candidate preferences already manifested in Google search data?

If so, what search factors potentially skew the predictive qualities of Google data?

In my next “Google Presidential Poll” post, I will take a crack at answering the above questions while also delving more deeply into where and how voters’ presidential candidate preferences have already materialized in Google search data as well as provide additional reasons why I think Google data has reached parity with traditional pollster data – at least on the national level.