Posts Tagged ‘GOOG’

Google Advertising and Marketing Trends Index

September 11, 2009

The Google Finance blog has announced a new set of tools for analyzing search volumes called Google Domestic Trends on Google Finance.

How Google Domestic Trends works:

Google Domestic Trends tracks Google search traffic across specific sectors of the economy. The changes in the search volume of a given sector on google.com may provide useful economic insight. We have created 23 indexes that track the major economic sectors, such as retail, auto and unemployment. Each index value is baselined at 1.0 on January 1, 2004 and is calculated and displayed on the Google Finance charts as a 7-day moving average. You can easily compare actual stocks and market indexes to these Google Trends on the charts.

The 23 categories available in Google’s Domestic Trends tool are: Advertising & marketing, Air travel, Auto buyers, Auto financing, Automotive, Banking & personal finance, Business, Computers & electronics, Construction, Credit & lending, Durable goods, Finance & Insurance, Furniture, Industries, Investing, Jobs, Luxury goods, Mortgage, Real estate, Rental, Retail trade, Travel and Unemployment.

The Google Advertising and Marketing Trends Index which tracks queries related to “marketing, do not call, advertising, signs, logo, commercials” etc. illustrates both the marketing industry’s peaks and troughs since 2004.

Interestingly, the lowest point in the index was reached in January of this year while the highest point since early 2005 was reached September 4 of this year.

The Advertising and Marketing Trends Index probably peaked as a result of increased advertising and marketing spending by the auto industry on the cash for clunkers program.

Google Advertising & Marketing Index

Google Advertising & Marketing Index

Google’s index data can be compared with actual stocks, the Dow Jones, or Nasdaq by entering the respective tickers in the Compare box.

Below, I have generated a Google Advertising and Marketing Trends chart comparing the performance of the Dow Jones, S&P 500, Nasdaq, Google (GOOG) and the New York Times (NYT).

Google Advertising Marketing Index Stocks Comparison

Google Advertising Marketing Index Stocks Comparison

While the indexes have remained in a relatively narrow trading range, Google and the New York Times stock have not. Google stock has climbed 350% while the New York Times Company stock has fallen 79% over the same time period.

Evidently, now is not the time to be in the content creation business.

Google Insights for Search provides more detailed information about the ten search categories that compose the Google Domestic Trends Index on a country by country or worldwide basis.

Google Insights for Search US Advertising & Marketing Index

Google Insights for Search US Advertising & Marketing Index

Additionally, Insights for Search now also provides a forecast for each of the 23 Domestic Trends.

In the case of the Advertising and Marketing Index, Google forecasts a 47% drop in US Advertising and Marketing activity for December 2009 compared to December 2004.

Google Insights for Search Worldwide Advertising Marketing Index

Google Insights for Search Worldwide Advertising Marketing Index

Google forecasts a 43% drop in Worldwide Advertising and Marketing activity for December 2009 compared to December 2004.

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Posted in Advertising Forecast, Advertising Marketing Index, GOOG, Google Domestic Trends, Google Finance, Google Insights, Google Trends, New York Times | Leave a Comment »

Google Q1 2009 Earnings

April 16, 2009

Techcrunch has notes live from Google’s Q1 2009 earnings call.

Comments about Google’s most recent quarter from CEO Eric Schmidt:

“We’re still basically in uncharted territory” (with regards to the economy).
No company is recession proof, Google is feeling the impact.
Our advertising method is working
“We think Google is well placed for the recovery as it occurs or when it occurs and the shift continues to the Web, continues to give us a great advantage”
The shift online continues to give us an advantage
Advertisers lowering bids
Omid Kordenstani is stepping down. It’s impossible to explain the impact he’s had.
No one is better placed to advise us (Kordenstani will remain an advisor).

Additional comments from CFO Patrick Pinchette:

Google.com up due to traffic growth.
AdSense was down, impacted by clean-up of network partners.
Our advertisers slowed their spend
Lower-labor costs and we reset our company bonus plan
Traffic acquisition costs were roughly flat from Q4
“We’re still hiring” — but only in certain areas.
As previously announced, we’re eliminating 200 positions in sales and marketing, but those weren’t included in the Q1 numbers
Our revenues are seasonally weaker in Q2, so be prepared.

Thanks TechCrunch.

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Posted in GOOG, Google, Google Earnings | Leave a Comment »

Google Chrome Browser and Comic Book Marketing Communications

September 1, 2008

The Official Google blog has announced they will be launching the beta version of Google’s new Chrome browser tomorrow in more than 100 countries.

Sorry Mac and Linux users – no Google Chrome browser yet developed for your operating systems.

What I find most interesting about this product launch is Google’s use of a comic book to market and communicate their new browsers story and value proposition.

Google Chrome Browser Comic Book

Google Chrome Browser Comic Book

Additionally, they have posted their comic book “tutorial” in Google Book Search which will surely drive more traffic and create more awareness of one of Google’s less visited search properties.

Could comic books become the new preferred marketing communications media for making a case for switching from one technology provider to another?

At a minimum, using a comic book to market a new browser is novel…

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Posted in GOOG, Google, Google Book Search, Google Chrome Browser, Google Comic Book, Marketing Book, Marketing Communications | 1 Comment »