Search Marketing Communications

The Official Google blog has announced they will be launching the beta version of Google’s new Chrome browser tomorrow in more than 100 countries.

Sorry Mac and Linux users – no Google Chrome browser yet developed for your operating systems.

What I find most interesting about this product launch is Google’s use of a comic book to market and communicate their new browsers story and value proposition.

Google Chrome Browser Comic Book

Additionally, they have posted their comic book “tutorial” in Google Book Search which will surely drive more traffic and create more awareness of one of Google’s less visited search properties.

Could comic books become the new preferred marketing communications media for making a case for switching from one technology provider to another?

At a minimum, using a comic book to market a new browser is novel…

Tags: Chrome Browser Pics, Comic Book, GOOG, Google Book Search, Google Chrome Browser, Linux, Mac, Marketing Communications

This entry was posted on September 1, 2008 at 5:08 pm and is filed under GOOG, Google, Google Book Search, Google Chrome Browser, Google Comic Book, Marketing Book, Marketing Communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.