Posts Tagged ‘SERP’

Dialing It In: Getting A New Domain in Search Engine Results Pages

May 15, 2009

For several years I have been experimenting with domains and search engine results pages.

This particular domain SearchMarketingCommunications.com has been in both passive and active trials for several years.

Recently, I purchased the domain redirection option from WordPress for the blog address this domain publishes from cohn:wordpress.com.

Although it hasn’t yet been re-indexed by Google, the new domain is getting published by and distributed within both Yahoo and MSN search engine results pages (SERPs).

Search Marketing Communications

Search Marketing Communications

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Google Marketing Research Study: The Brand Value of Search

May 10, 2009

Google commissioned OTX, an independent marketing research company, to conduct research to better understand the impact of search impressions on travel brands, specifically the Air, Hotel, Car Rental, Cruise and OTA Travel Categories.

The primary objectives of the OTX project were to determine:

1). Whether or not a search ad can impact key branding metrics.

2). Whether or not a search result’s placement matters.

The study was conducted in an online controlled “laboratory” format that mimicked a real search experience. Subjects were exposed to 1 of 12 search engine results pages (SERP) each of which showed the same search results  and differed only where the test brand’s ad or organic listing appeared.

The results of Google’s Brand Value of Search study are available on YouTube.