Archive for the ‘Search Terms’ Category

Google Maps Search Results and Local Business Center Analytics

July 25, 2009

Drilling deeper into my Google Local Business Center account analytics has produced some unexpected findings.

Long before there was a Google Local Business Center, I became convinced of the importance of having my website appear consistently atop Google search results for heavily searched keywords.

So much so that I spent several years running my first major website: MarketingPrinciples.com as a test site for what worked and what didn’t within Google.

After testing confirmed a particular strategy or tactic, I would then apply it within the site or a client’s site.

Although MarketingPrinciples.com isn’t the traffic generation machine it once was  – with over 500,000 visitors annually – it still generates some interesting results from my original programming.

Most notably – MarketingPrinciples – according to my Google Local Business Center analytics appears first for “google search” in Google Maps queries  – above Google’s office locations.

Google Maps Google Search

Google Maps Google Search

Granted, the search query isn’t exactly a barn burner for producing clients for my marketing consulting practice.

However as a result of my early research and trials, my site and brand are receiving approximately 50,000 impressions from across the United States annually.

Google Local Business Center Analytics

Google Local Business Center Analytics

I think the results are acceptable for a guy and his laptop.

An aside: I searched for “google search” in Google Maps from several different computers with different IP addresses and got the same results.

What does your Google Maps search for “google search” produce?

Top 50 Riskiest Search Terms

June 10, 2009

Security firm McAfee has released its list of the top 50 riskiest search terms most likely to lead to searchers to malware or virus spawning websites.

Top 50 Riskiest Search Terms

Top 50 Riskiest Search Terms

How McAfee conducted its study:

McAfee analyzed the first five search results pages across 2,600 popular keywords across the most popular search engines. Both organic and paid listings were incorporated into the analysis, and more than 413,000 unique URLs were checked for potential risk.

According to McAfee:

Work from home searches can be as much as four time more risky than the average for all popular terms. And on average, these searches are 50% more risky than other popular terms.

Work From Home Search Terms and Risk

Work From Home Search Terms and Risk

With the current economic crisis affecting millions of people, work from home searches appear likely to produce more malware and virus problems for the people least equipped to deal with additional burdens – the unemployed.