What’s Wrong With This Search Ad?

I saw this ad today for Facebook.com in a Google search result for advertising.

Reach The Exact Audience You Want With Targeted Ads

Reach The Exact Audience You Want With Targeted Ads

Any search marketer who has successfully sold paid search to clients should be able to spot how Facebook’s argument for advertising on their site is fundamentally flawed.

Although digital, advertising on Facebook is still display advertising.

Advertisements

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One Response to “What’s Wrong With This Search Ad?”

  1. Xuhui Shao Says:

    I think it is referring to the demographic/geographic targeting you can use with facebook’s user profile data. It’s not SEM, it is using Google to reach display advertisers.

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