What’s Wrong With This Search Ad?

I saw this ad today for Facebook.com in a Google search result for advertising.

Reach The Exact Audience You Want With Targeted Ads

Any search marketer who has successfully sold paid search to clients should be able to spot how Facebook’s argument for advertising on their site is fundamentally flawed.

Although digital, advertising on Facebook is still display advertising.

Tags: Advertising, Display Advertising, Search Ads, Search Marketer, What's Wrong With This Search Ad

This entry was posted on March 8, 2010 at 3:10 pm and is filed under Advertising, Facebook, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Marketer, Search Marketing, What's Wrong With This Search Ad. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “What’s Wrong With This Search Ad?”

Xuhui Shao Says:
March 10, 2010 at 12:47 pm | Reply
I think it is referring to the demographic/geographic targeting you can use with facebook’s user profile data. It’s not SEM, it is using Google to reach display advertisers.

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